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I’m Shelby Finch, a well-rounded marketing leader with a decade of experience driving high-performance organic and paid strategies across Search, Social, Programmatic, and OTT/Cable channels. I thrive at turning chaos into order, building collaborative ecosystems, and delivering data-driven marketing and operational strategies that deliver rapid ROI. I’ve managed multi-million-dollar monthly budgets and led cross-functional teams to launch 15+ consumer-facing brands in regulated industries, consistently driving revenue growth and measurable impact.…I’m Shelby Finch, a well-rounded marketing leader with a decade of experience driving high-performance organic and paid strategies across Search, Social, Programmatic, and OTT/Cable channels. I thrive at turning chaos into order, building collaborative ecosystems, and delivering data-driven marketing and operational strategies that deliver rapid ROI. I’ve managed multi-million-dollar monthly budgets and led cross-functional teams to launch 15+ consumer-facing brands in regulated industries, consistently driving revenue growth and measurable impact.

Shelby Finch

Marketing Strategist, Growth Marketer, Marketing Analyst, +2

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I’m Shelby Finch, a well-rounded marketing leader with a decade of experience driving high-performance organic and paid strategies across Search, Social, Programmatic, and OTT/Cable channels. I thrive at turning chaos into order, building collaborative ecosystems, and delivering data-driven marketing and operational strategies that deliver rapid ROI. I’ve managed multi-million-dollar monthly budgets and led cross-functional teams to launch 15+ consumer-facing brands in regulated industries, consistently driving revenue growth and measurable impact.…I’m Shelby Finch, a well-rounded marketing leader with a decade of experience driving high-performance organic and paid strategies across Search, Social, Programmatic, and OTT/Cable channels. I thrive at turning chaos into order, building collaborative ecosystems, and delivering data-driven marketing and operational strategies that deliver rapid ROI. I’ve managed multi-million-dollar monthly budgets and led cross-functional teams to launch 15+ consumer-facing brands in regulated industries, consistently driving revenue growth and measurable impact.

Available to hire

I’m Shelby Finch, a well-rounded marketing leader with a decade of experience driving high-performance organic and paid strategies across Search, Social, Programmatic, and OTT/Cable channels. I thrive at turning chaos into order, building collaborative ecosystems, and delivering data-driven marketing and operational strategies that deliver rapid ROI. I’ve managed multi-million-dollar monthly budgets and led cross-functional teams to launch 15+ consumer-facing brands in regulated industries, consistently driving revenue growth and measurable impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Interim Director of Marketing / Director of Growth at The Monster Group

March 1, 2025 - July 1, 2025

Promoted to Interim Director of Marketing, leading an 8-person cross-functional team and directing development and launch of 15+ consumer brands in highly regulated industries (nicotine, kratom, CBD). Drove revenue growth, restructured workflows, and unified reporting across domestic and international brand operations during a critical transition period.

Co-Founder & Analytics Consultant at Gannett Solutions LLC

September 1, 2024 - Present

Launched a consulting firm focused on eliminating time-wasting reports by building Excel/Power Query automations, dashboards, and time-saving systems. Delivered plug-and-play solutions with Power Automate + SharePoint and multi-tab executive dashboards for C-suite decision-making.

Senior Media & Analytics Manager at Quinstreet (Cloud Control Media)

January 1, 2023 - September 1, 2024

Led media and operations for a Higher Education SAAS client, growing monthly media spend from 1.5M to 4.5M across Google, Bing, Meta, TikTok, and Snapchat; acquired and implemented Affiliate, Display, Programmatic, OTT, and Cable channels. Managed budgets across 26 locations and delivered a 40% ROI in year one, with projected 70% by end of 2024.

Senior Media Manager at Wiley University Services

October 1, 2021 - November 1, 2022

Led in-house Affiliate channel team and 20+ lead-generation publishers for Higher Ed programs; managed a 1.5M quarterly budget and oversaw reporting and cross-functional collaboration; 3 direct reports.

Media Manager at Wiley University Services

February 1, 2020 - October 1, 2021

Managed budgets for university partners totaling 8M/year across paid search, paid social, and discovery campaigns; collaborated with SEM, Organic, Brand, and Recruiting teams; identified cross-portfolio opportunities to drive revenue.

Digital Marketing Manager at Massey Services

January 1, 2019 - December 31, 2020

Owned SEO and website operations; led CRO efforts with Google Analytics, heatmaps, and site search optimizations; increased conversions by 17% mobile and 40% via site search enhancements; managed external agency relationships for pest control marketing.

Digital Marketing Manager at Rent A Knee Walker

January 1, 2018 - December 31, 2019

Implemented SEO strategy to rank #1 for 'Knee Scooter Rental'; developed local landing pages and geo-targeted on-site offers; assisted with Amazon product launches and reviews campaigns.

SEO Manager (Promoted) at Ascentus LLC

January 1, 2015 - December 31, 2016

Promoted to SEO Manager for AddictionCenter.com; led a 2-person team in scaling link-building from 5–7 per week to 18–20 with a focus on high-quality opportunities and strategic anchor text.

SEO Associate at Ascentus LLC

January 1, 2014 - December 31, 2015

Backlink builder and outreach for AddictionCenter.com; cold-email outreach (100–150 prospects daily) and anchor-text optimization to support SEO growth.