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I'm Paolo Ganzerli, a multidisciplinary Marketing Specialist focused on paid advertising, CRM systems, and lead generation. I design and optimize cross-channel campaigns across Meta, Google, LinkedIn, and TikTok, aligning marketing with sales through automation and data-driven workflows. Over the years I’ve built scalable lead-generation systems and collaborated with cross-functional teams to turn insights into practical strategies. I’m passionate about clear communication, measurable outcomes, and delivering value to stakeholders.…I'm Paolo Ganzerli, a multidisciplinary Marketing Specialist focused on paid advertising, CRM systems, and lead generation. I design and optimize cross-channel campaigns across Meta, Google, LinkedIn, and TikTok, aligning marketing with sales through automation and data-driven workflows. Over the years I’ve built scalable lead-generation systems and collaborated with cross-functional teams to turn insights into practical strategies. I’m passionate about clear communication, measurable outcomes, and delivering value to stakeholders.

Paolo Ganzerli

Marketing Automation Specialist, Marketing Strategist, Marketing Consultant, +4

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I'm Paolo Ganzerli, a multidisciplinary Marketing Specialist focused on paid advertising, CRM systems, and lead generation. I design and optimize cross-channel campaigns across Meta, Google, LinkedIn, and TikTok, aligning marketing with sales through automation and data-driven workflows. Over the years I’ve built scalable lead-generation systems and collaborated with cross-functional teams to turn insights into practical strategies. I’m passionate about clear communication, measurable outcomes, and delivering value to stakeholders.…I'm Paolo Ganzerli, a multidisciplinary Marketing Specialist focused on paid advertising, CRM systems, and lead generation. I design and optimize cross-channel campaigns across Meta, Google, LinkedIn, and TikTok, aligning marketing with sales through automation and data-driven workflows. Over the years I’ve built scalable lead-generation systems and collaborated with cross-functional teams to turn insights into practical strategies. I’m passionate about clear communication, measurable outcomes, and delivering value to stakeholders.

Available to hire

I’m Paolo Ganzerli, a multidisciplinary Marketing Specialist focused on paid advertising, CRM systems, and lead generation. I design and optimize cross-channel campaigns across Meta, Google, LinkedIn, and TikTok, aligning marketing with sales through automation and data-driven workflows. Over the years I’ve built scalable lead-generation systems and collaborated with cross-functional teams to turn insights into practical strategies. I’m passionate about clear communication, measurable outcomes, and delivering value to stakeholders.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Italian

Fluent

English

Advanced

French

Intermediate

Spanish; Castilian

Intermediate

Finnish

Beginner

Work Experience

Marketing Manager

January 1, 2022 - November 27, 2025

Current role focusing on lead generation, digital advertising, and campaign optimization in the automotive sector; develops lead generation campaigns, manages CRM, and oversees marketing execution.

Social Media / Paid Media Specialist at Q-Rent

January 1, 2022 - January 1, 2022

Strategized and executed social media and paid media campaigns; managed content, analytics, and optimization to improve reach and conversions.

Research Associate / Data Analyst at University of Naples Federico II – Federico II Research Association

January 1, 2019 - January 1, 2019

Data analysis and collaboration in drafting academic articles.

Journalist / Social Media Manager at Napoli ZON Journal

January 1, 2022 - January 1, 2022

Journalist and social media manager; produced content and managed social channel strategy.

Sales / Communications / Journalism Roles (various)

January 1, 2017 - January 1, 2017

Experience across sales, communications, and journalism activities.

Marketing Manager at Reginauto

January 1, 2022 - November 27, 2025

Led lead generation, social media and paid media campaigns in the automotive sector; responsible for digital advertising strategy and content alignment with sales goals.

Social Media / Paid Media Specialist at Q-Rent

December 31, 2022 - December 31, 2022

Managed social media and paid media campaigns; tracked performance metrics and optimized for conversions; supported lead generation strategies.

Research Associate / Data Analyst at University of Naples Federico II

December 31, 2019 - December 31, 2019

Supported research projects with data collection and analysis; collaborated with faculty on international relations topics.

Marketing Manager at Reginauto SRL

January 1, 2022 - Present

Oversee marketing strategy for the automotive sector; lead CRM automation, campaign development; managed 150+ campaigns per year; improved CPL by ~30% and conversion rate by 25%; coordinated with sales teams.

Paid Media Specialist at Q-Rent SRL

January 1, 2019 - December 31, 2022

Managed paid media for Automotive Sector (Long Term Rental); responsibilities included campaign setup, optimization, reporting; contributed to growth 2019-2022.

Research Assistant at University of Naples Federico II – Department of Political Science (PRIN Project)

May 1, 2019 - November 30, 2019

National Research Project PRIN; assisted with data collection and analysis; supported EU project planning.

Social Media Manager at Pietro Amitrano - Former Mayor of Pompeii

January 1, 2017 - December 31, 2019

Coordinated social media strategy, content planning and stakeholder communications; cross-channel campaigns; collaboration in social media.

Trainee at EU Project Scouting & Proposal Writing (Europe Project)

September 1, 2016 - November 30, 2016

Trainee in EU project scouting and proposal writing; supported European projects research and scouting.

Sales Experience at TIM / Eni Gas e Luce / Poste Italiane

January 1, 2011 - December 31, 2015

Telemarketing and retail promotion for major Italian telecom and energy/service providers.

Spokesperson & Communication Manager at Municipality of Marigliano

January 1, 2025 - Present

Spokesperson and communications lead; supported mayoral campaigns and communications strategy.

Journalist & Editor (Social Media) at Napoli.ZON

January 1, 2019 - December 31, 2021

Journalist and editor focusing on social media coverage; content creation and engagement.

Campaign Strategist at Mayor al Campaign

May 1, 2025 - June 30, 2025

Campaign strategy support for a mayoral campaign (May–June 2025).

Education

Bachelor's Degree at University of Naples Federico II

January 11, 2030 - January 1, 2016

Master’s Degree at University of Naples Federico II

January 1, 2016 - January 1, 2018

Second-Level Postgraduate Master’s Degree at Niccolò Cusano University

January 1, 2022 - November 27, 2025

Bachelor's Degree at University of Naples Federico II

January 1, 2016 - December 31, 2016

Master's Degree in International Relations at University of Naples Federico II

January 1, 2018 - December 31, 2020

Second-Level Postgraduate Master's Degree in EU Project Planning and European Funding at Niccolo Cusano University

January 1, 2022 - December 31, 2022

Master's Degree in International Relations and Scenario Analysis at University of Naples Federico II

January 1, 2019 - December 31, 2021

Bachelor's Degree in Political Science at University of Naples Federico II