Paolo Ganzerli
Available to hire
I am Paolo Ganzerli, a Marketing Specialist with a multidisciplinary background focused on paid advertising, lead generation, CRM systems, and marketing automation. I thrive on turning data into actionable insights with AI-powered workflows and analytics, helping teams scale campaigns and optimize performance.
Over the years I have led 200+ campaigns annually in automotive and digital sectors, built tailored lead generation systems regionally, and collaborated closely with sales to improve CPL and conversion rates. I currently serve as CRM Manager at Reginauto SRL and have previously driven paid media strategies at Q-Rent SRL.
My background is versatile and holistic, combining political and journalism studies with direct sales experience and hands-on performance marketing. This allows me to merge persuasive storytelling with automation and data-driven marketing processes.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
Italian
Fluent
English
Fluent
French
Intermediate
Spanish; Castilian
Intermediate
Finnish
Beginner
Work Experience
Marketing Manager
January 1, 2022 - November 27, 2025Current role focusing on lead generation, digital advertising, and campaign optimization in the automotive sector; develops lead generation campaigns, manages CRM, and oversees marketing execution.
Social Media / Paid Media Specialist at Q-Rent
January 1, 2022 - January 1, 2022Strategized and executed social media and paid media campaigns; managed content, analytics, and optimization to improve reach and conversions.
Research Associate / Data Analyst at University of Naples Federico II – Political Science Department
May 1, 2019 - October 31, 2019Data analysis and collaboration in drafting academic articles.
Journalist / Social Media Manager at Napoli ZON Journal
January 1, 2022 - January 1, 2022Journalist and social media manager; produced content and managed social channel strategy.
Sales / Communications / Journalism Roles (various)
January 1, 2017 - January 1, 2017Experience across sales, communications, and journalism activities.
Marketing Manager at Reginauto
January 1, 2022 - November 27, 2025Led lead generation, social media and paid media campaigns in the automotive sector; responsible for digital advertising strategy and content alignment with sales goals.
Social Media / Paid Media Specialist at Q-Rent
December 31, 2022 - December 31, 2022Managed social media and paid media campaigns; tracked performance metrics and optimized for conversions; supported lead generation strategies.
Research Associate / Data Analyst at University of Naples Federico II
December 31, 2019 - December 31, 2019Supported research projects with data collection and analysis; collaborated with faculty on international relations topics.
Marketing Manager at Reginauto SRL
January 1, 2022 - PresentOversee marketing strategy for the automotive sector; lead CRM automation, campaign development; managed 150+ campaigns per year; improved CPL by ~30% and conversion rate by 25%; coordinated with sales teams.
Paid Media Specialist at Q-Rent SRL
January 1, 2019 - December 31, 2022Managed paid media for Automotive Sector (Long Term Rental); responsibilities included campaign setup, optimization, reporting; contributed to growth 2019-2022.
Research Assistant at University of Naples Federico II – Department of Political Science (PRIN Project)
May 1, 2019 - November 30, 2019National Research Project PRIN; assisted with data collection and analysis; supported EU project planning.
Social Media Manager at Pietro Amitrano - Former Mayor of Pompeii
January 1, 2017 - December 31, 2019Coordinated social media strategy, content planning and stakeholder communications; cross-channel campaigns; collaboration in social media.
Trainee at EU Project Scouting & Proposal Writing (Europe Project)
September 1, 2016 - November 30, 2016Trainee in EU project scouting and proposal writing; supported European projects research and scouting.
Sales Experience at TIM / Eni Gas e Luce / Poste Italiane
January 1, 2011 - December 31, 2015Telemarketing and retail promotion for major Italian telecom and energy/service providers.
Spokesperson & Communication Manager at Municipality of Marigliano
January 1, 2025 - PresentSpokesperson and communications lead; supported mayoral campaigns and communications strategy.
Journalist & Editor (Social Media) at Napoli.ZON
January 1, 2019 - December 31, 2021Journalist and editor focusing on social media coverage; content creation and engagement.
Campaign Strategist at Mayor al Campaign
May 1, 2025 - June 30, 2025Campaign strategy support for a mayoral campaign (May–June 2025).
CRM Manager at Regina Auto SRL
January 1, 2022 - PresentLed CRM development and management for the organization, coordinating with Sales; built a regionally tailored lead generation system, achieving ~30% reduction in average CPL and ~25% improvement in conversion rate. Implemented CRM automation and training for all staff; managed 200+ campaigns per year across Meta, Google Ads, and other platforms; collaborated with cross-functional teams to align marketing and sales objectives.
Research Assistant (National Research Project – PRIN) at University of Naples 'Federico II' – Department of Political Science
May 1, 2019 - November 30, 2019Participated in a national research project (PRIN), supporting data collection, analysis and reporting related to political science and scenario analysis.
Social Media Manager (Collaboration) at Pietro Amatrano - Former Mayor of Pompeii
January 1, 2017 - December 31, 2019Managed social media strategy and content for collaboration with municipal leadership; created and curated content, drove engagement and brand presence.
European Projects & Research Helper (Trainee) at Europe - Trainee in EU Project Scouting & Proposal Writing
September 1, 2016 - November 30, 2016European project scouting and proposal writing support for EU-funded initiatives.
Sales Experience at TIM, Eni Gas e Luce, Poste Italiane
January 1, 2011 - December 31, 2015Telemarketing and retail promotions for major Italian brands; developed customer engagement and sales pipelines.
Spokesperson & Communications Manager at Municipality of Marigliano
January 1, 2020 - December 31, 2025Spokesperson and communications manager; supported mayoral campaign and communications strategy; advised city council member Francesco Canz erlo; ongoing 2020-2025.
Campaign Strategist at Mayor Campaign
May 1, 2025 - June 30, 2025Campaign strategist for a mayoral campaign; coordinated comms and outreach.
Communications Advisor to City Council Member at City Council Member Francesco Canz erlo
January 1, 2020 - December 31, 2025Advisor to city council member; communications and media strategy (2020-2025).
Education
Bachelor's Degree at University of Naples Federico II
January 11, 2030 - January 1, 2016Master’s Degree at University of Naples Federico II
January 1, 2016 - January 1, 2018Second-Level Postgraduate Master’s Degree at Niccolò Cusano University
January 1, 2022 - November 27, 2025Bachelor's Degree at University of Naples Federico II
January 1, 2016 - December 31, 2016Master's Degree in International Relations at University of Naples Federico II
January 1, 2018 - December 31, 2020Second-Level Postgraduate Master's Degree in EU Project Planning and European Funding at Niccolo Cusano University
January 1, 2022 - December 31, 2022Master's Degree in International Relations and Scenario Analysis at University of Naples Federico II
January 1, 2019 - December 31, 2021Bachelor's Degree in Political Science at University of Naples Federico II
January 11, 2030 - January 26, 2026Postgraduate Master’s Degree in EU Project Planning at Nicolo Cusano University
January 11, 2030 - January 26, 2026High School Diploma, Scientific Lyceum at Liceo Scientifico Evangelista Torricelli
January 11, 2030 - January 26, 2026Google Fundamentals of Digital Marketing at Google Digital Training
January 11, 2030 - January 26, 2026Master’s Degree: International Relations and Scenario Analysis at University of Naples 'Federico II'
January 11, 2030 - February 6, 2026Bachelor’s Degree: Political Science at University of Naples 'Federico II'
January 11, 2030 - February 6, 2026Postgraduate Master’s Degree: EU Project Planning at Niccolò Cusano University
January 11, 2030 - February 6, 2026High School Diploma at Liceo Scientifico
January 11, 2030 - February 6, 2026Google Digital Training – Fundamentals of Digital Marketing at Google Digital Training
January 11, 2030 - February 6, 2026Qualifications
Google Fundamentals of Digital Marketing
January 11, 2030 - January 26, 2026Google Ads Certification
January 11, 2030 - February 6, 2026Facebook Ads Certification
January 11, 2030 - February 6, 2026Meta Ads Certification
January 11, 2030 - February 6, 2026CRM Automation Training
January 11, 2030 - February 6, 2026CRM Training for Entire Company Staff
January 11, 2030 - February 6, 2026Industry Experience
Media & Entertainment, Professional Services, Software & Internet, Education, Other, Transportation & Logistics, Manufacturing, Retail
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Hire a Marketing Automation Specialist
We have the best marketing automation specialist experts on Twine. Hire a marketing automation specialist in Naples today.