Hi, I’m Gaby Aparicio. I’m a multi disciplinary designer and music-driven creative based in San Diego. I craft cohesive identities across social media, merchandise, websites, and promotional materials, shaping clear visual storytelling that resonates with audiences and fans. I’ve led and contributed to branding, print, and digital design for brands, musicians, and agencies, and I love collaborating with clients to translate ideas into vibrant, strategic design solutions that stand up across social, web, and print.…

Gabriela Aparicio

Hi, I’m Gaby Aparicio. I’m a multi disciplinary designer and music-driven creative based in San Diego. I craft cohesive identities across social media, merchandise, websites, and promotional materials, shaping clear visual storytelling that resonates with audiences and fans. I’ve led and contributed to branding, print, and digital design for brands, musicians, and agencies, and I love collaborating with clients to translate ideas into vibrant, strategic design solutions that stand up across social, web, and print.…

Available to hire

Hi, I’m Gaby Aparicio. I’m a multi disciplinary designer and music-driven creative based in San Diego. I craft cohesive identities across social media, merchandise, websites, and promotional materials, shaping clear visual storytelling that resonates with audiences and fans.

I’ve led and contributed to branding, print, and digital design for brands, musicians, and agencies, and I love collaborating with clients to translate ideas into vibrant, strategic design solutions that stand up across social, web, and print.

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Language

English
Fluent
Spanish; Castilian
Fluent
Italian
Intermediate

Work Experience

Founder, Creative Director & Brand Designer at Gaby Aparicio Music
January 1, 2013 - Present
Developed and maintained a cohesive brand identity across album artwork, merchandise, websites, and promotional materials to ensure consistent visual storytelling. Designed marketing assets including social media graphics, digital campaigns, posters, and promotional content, along with audio and video creation, to support music releases and live performances. Managed brand presence across social platforms, creating visual content and campaigns that increased audience engagement and brand recognition by 15% for 6 consecutive years.
Contract Brand & Visual Designer at Independent Brand & Graphic Designer
August 1, 2009 - July 1, 2013
Designed brand identities, logos, and marketing materials for small businesses and creative clients across print and digital platforms. Produced a range of visual assets including packaging, social media graphics, editorial layouts, and promotional materials tailored to client goals. Collaborated directly with clients from concept through production, delivering polished design solutions while managing timelines and revisions.
Art Director, Creative & Marketing at Knight Agency
January 1, 1998 - January 1, 2006
Led design and production of marketing materials including publications, brochures, advertisements, and promotional campaigns for agency clients. Developed visual concepts and layouts that aligned with brand messaging while maintaining high standards of typography, composition, and design quality. Collaborated with marketing teams, writers, and clients to deliver creative solutions across print and digital media.

Education

Adobe After Effects Course at Vancouver Film School
November 1, 2025 - January 1, 2026
Leadership Education at Spectrum Life Design
May 1, 2017 - August 1, 2017
Bachelor’s of Art (BA) in Graphic Design at University of Central Florida
August 1, 1993 - May 1, 1998
Minor in Italian at Università di Urbino
June 1, 1997 - August 1, 1997

Qualifications

Adobe After Effects Course
November 1, 2025 - January 1, 2026
Leadership Education Spectrum Life Design
May 1, 2017 - August 1, 2017
Bachelor’s of Art (BA) in Graphic Design
August 1, 1993 - May 1, 1998
Minor in Italian
June 1, 1997 - August 1, 1997

Industry Experience

Media & Entertainment, Professional Services
    uniE621 Portfolio : Additional Work
    Artwork Illustrations Davey Rocker Barnyard Jam Rim to Rim Book Greenway Plumbing Gerry Williams Band CD FL Brokerage Logo DMAC Logo MyVVO Logo Nevis Website Design Infinium Spirits Website Design https://www.twine.net/signin graphicdesigner illustrator branding designer webdesigner logo…
    uniE608 Animation
    Scope: Animated brand and promotional visuals Selection of motion graphics and animated visual assets exploring illustration-led movement, timing, and layout for digital and brand applications. https://www.twine.net/signin video animator videoeditor…
    uniE621 Orlando Magic Season Ticket Renewal Brochure
    Scope: Concept development, print design & visual storytelling Marketing brochure designed to encourage season ticket renewals for Orlando Magic fans. The piece combined dynamic game photography, fan-focused storytelling, and bold layouts to create an engaging, collectible-format brochure that functioned both as a marketing tool and a coffee-table keepsake. Multiple design concepts were developed and presented prior to final selection. https://www.twine.net/signin graphicdesigner designer…
    uniE621 Fertility Cookbook
    Scope: Book design, typography, layout system & print production strategy Editorial design for a fertility-focused cookbook balancing visual impact with cost-efficient production. The cover and back were printed in full color, while the interior was designed in black and white to allow for large-format photography, clear hierarchy, and flexible layout throughout the book. This approach maintained a refined aesthetic while meeting the client’s production and budget requirements. https://www.twine.net/signin graphicdesigner designer layout printproduction publication typography…
    uniE621 Gaby & La Buena Onda
    Scope: Logo system, performance visuals, merchandise & promotional materials Visual identity and branding system for a live music project, spanning stage visuals, merchandise, and illustrated promotional assets. The system was designed to translate seamlessly across live performance environments and physical merchandise while maintaining a cohesive, expressive visual language. https://www.twine.net/signin branding graphicdesigner illustrator logo merchandisedesign…
    uniE621 Zoe Lotus Healing Arts Brand
    Scope: Logo, corporate identity, print collateral, website & custom herbal packaging Comprehensive branding system for an acupuncture and women’s wellness practice based in Seattle, WA. The project included a full visual identity and supporting materials across print, digital, and packaging. In addition to the core brand, a sub-brand identity and custom packaging system was developed for Dr. Wu Apothecary, the in-house herbal medicine shop, including medicinal tea kits, instructional scrolls, and topical herbal products. https://www.twine.net/signin designer branding graphicdesigner illustrator…
    paper Gaby Goes Lightly Brand
    Scope: Logo, greeting cards, prints, calendars, merchandise & social media content Fine artist branding system built around handmade artwork and a cohesive visual identity. The goal was to capture the client’s whimsical, hand-painted style through a light, expressive logo and a flexible brand system. The tagline “Be brave. Be kind. Go lightly!” defines the brand’s ethos and guides the visual language across all brand touchpoints. Artwork and products are sold via the Gaby Goes Lightly Etsy shop. https://www.twine.net/signin graphicdesigner illustrator brandidentity visualsystemsdesign…