I’m a commercial director and producer based in Southeast Michigan, with over 15 years of experience bringing culture to life through the lens. As the creative force behind Nice Shirt, I craft bold, eye-catching content that turns viewers into engaged audiences.
I’ve spent my career developing commercial campaigns, branded content, and cinematography that doesn’t just look pretty—it drives results. I’ve been fortunate enough to collaborate with Lenovo, Adidas, DoorDash, and BetterHelp, helping them connect more directly with their audiences.
Whether you’re looking for a commercial director, a DP with an eye for detail, or someone to help shape your creative vision, I bring both technical know-how and a passion for tasty looks to every project I touch. I’m all about finding that perfect balance between artistic vision and strategic impact.
Let’s create something remarkable together.
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Discover Nice Shirt’s signature blend of bold storytelling and high-impact visuals. Based in Metro-Detroit, we partner with industry leaders like Adidas, DoorDash, and Lenovo to create compelling video content—from TV commercials to social media campaigns. Our team’s passion and creativity shine in every frame, delivering results that captivate audiences and elevate brands.
Nice Shirt produced a lighthearted, live-action ad for Yottled, featuring a grown man hilariously lounging in a kiddie pool. The playful scenario highlights Yottled’s user-friendly approach to business management, making complex tasks like booking and payments look as easy as a day in the sun—right from the comfort of a backyard kiddie pool.
Hired by Hungry Howie’s marketing agency, Nice Shirt delivered a high-quality, broadcast-ready library of visuals for their ad campaigns. Our role focused on producing crisp, engaging footage to ensure the marketing team had versatile, premium assets that met the brand’s standards for excellence and creativity.
Nice Shirt crafted a CTV campaign for Eyeglasses.com, emphasizing the convenience and affordability of buying prescription glasses online versus through traditional optometrists. The ads highlight key benefits like cost savings, a wide selection, and ease of ordering from home, positioning Eyeglasses.com as the smarter, hassle-free alternative for prescription eyewear.
Nice Shirt Media partnered with Cisco Talos to create The Light We Keep, a powerful documentary that highlights the resilience of Ukraine’s energy sector amidst cyber warfare. Following Talos’ Project PowerUp, the film delves into the innovative, collaborative efforts that kept Ukraine’s power grid stable in the face of GPS jamming and other attacks, showcasing both the technical challenges and the human impact of securing essential infrastructure.
Nice Shirt produced a CTV ad for Woodland Direct, spotlighting their line of electric fireplaces. The ad emphasizes ease of use, modern design, and eco-friendly warmth, positioning Woodland Direct as the go-to choice for stylish and efficient heating solutions in any space.
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