I’m a video strategist, director and editor with 15+ years’ experience building trust-driven films and content systems for brands, charities and innovators. My approach blends: 🎯 Strategy — audience clarity, hook development, channel plan 🎙️ Documentary-style direction — human-centred interviews & story craft ✂️ Multi-format delivery — master film + short-form variants + hooks 📊 Performance thinking — structure built for retention & cut-down flows I personally lead every project; when scope expands, I scale with my Eat Content crew (DoP, sound, motion) under one point of contact. This means agency-level capability with craft-focused delivery. Experience with: IBM, UNICEF, NHS Scotland, McLaren Construction, Glencar, Benefit Cosmetics + multiple UK charities. If you need strategic video that is planned for channel success and built with care, I’d love to support you.…I’m a video strategist, director and editor with 15+ years’ experience building trust-driven films and content systems for brands, charities and innovators. My approach blends: 🎯 Strategy — audience clarity, hook development, channel plan 🎙️ Documentary-style direction — human-centred interviews & story craft ✂️ Multi-format delivery — master film + short-form variants + hooks 📊 Performance thinking — structure built for retention & cut-down flows I personally lead every project; when scope expands, I scale with my Eat Content crew (DoP, sound, motion) under one point of contact. This means agency-level capability with craft-focused delivery. Experience with: IBM, UNICEF, NHS Scotland, McLaren Construction, Glencar, Benefit Cosmetics + multiple UK charities. If you need strategic video that is planned for channel success and built with care, I’d love to support you.WWWW…