I’m a seasoned Creative Director and Graphic Designer based in Dublin, Ireland, with a broad creative background, crafting thoughtful, impactful design across branding, packaging, print, digital/web, and advertising. Throughout my career, I’ve worked with a wide range of clients; from established global brands, FMCGs, semi-state organisations, marketing and PR agencies, and SMEs. I’ve led everything from full-scale branding projects to day-to-day marketing collateral and campaign-driven promotional work. I take pride in delivering thoughtful, strategically grounded design that not only looks great but genuinely supports each client’s goals and identity.…

Gary O'Connor

5.0 (3 reviews)

I’m a seasoned Creative Director and Graphic Designer based in Dublin, Ireland, with a broad creative background, crafting thoughtful, impactful design across branding, packaging, print, digital/web, and advertising. Throughout my career, I’ve worked with a wide range of clients; from established global brands, FMCGs, semi-state organisations, marketing and PR agencies, and SMEs. I’ve led everything from full-scale branding projects to day-to-day marketing collateral and campaign-driven promotional work. I take pride in delivering thoughtful, strategically grounded design that not only looks great but genuinely supports each client’s goals and identity.…

Available to hire

I’m a seasoned Creative Director and Graphic Designer based in Dublin, Ireland, with a broad creative background, crafting thoughtful, impactful design across branding, packaging, print, digital/web, and advertising.

Throughout my career, I’ve worked with a wide range of clients; from established global brands, FMCGs, semi-state organisations, marketing and PR agencies, and SMEs. I’ve led everything from full-scale branding projects to day-to-day marketing collateral and campaign-driven promotional work.

I take pride in delivering thoughtful, strategically grounded design that not only looks great but genuinely supports each client’s goals and identity.

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Language

English
Fluent

Work Experience

Graphic Designer at Firstpoint
August 1, 2003 - August 17, 2007
Contributed to branding and print projects with a focus on layout, typography, artwork, and retouching. Assisted in brand identity design, marketing collateral, and direct mail. Created presentation decks and production-ready artwork to a high standard. Supported studio operations and contributed to creative reviews and team collaboration. Key Clients - Bewleys, Pfizer, Butlers Chocolates, Edward Dillion, Bord na Móna, Irish Cancer Society, Applegreen
Senior Graphic Designer / Studio Manager at Firstpoint
August 18, 2007 - February 27, 2011
Delivery of brand, packaging, print, TV and radio campaigns for a broad client base. Managed studio operations, overseeing workflow, production, and client relationships to ensure high-quality output. Managed full project lifecycles from concept through to final production. Liaised directly with clients to define briefs, present creative, and implement feedback. Directed photography, photo manipulation, and multimedia assets for digital use. Key Clients: KLM Airlines, The Doyle Collection, Fáilte Ireland, Best Western, Crokepark Stadium, Heatons, Kepak, Smart Telecom, Pallas Foods, Good4U, Genesis Consulting, Batchelors, Dawn Dairies
Co-Founder & Creative Director at Geometry
March 1, 2025 - Present
Geometry is a multidisciplinary creative design studio offering branding, packaging, advertising, print, and WordPress-based web design. I jointly lead all aspects of creative and project development while overseeing day-to-day operations and ensure the work we produce meets both our standards and our clients’ ambitions. Drive concept development and design execution across diverse projects. Lead client relationships with a focus on clarity, collaboration, and results. Deliver design solutions that are visually distinctive, strategically aligned, and commercially effective. Build lasting client partnerships through consistent delivery and creative integrity. Key Clients: The Doyle Collection, Bord na Móna Fuels / Bord na Móna Horticulture, Trinity College Dublin, The Bar of Ireland, Dr. Hauschka, Leo Burdock, Truly Irish Country Foods, CapiQal, Wala UK, Hugh Jordan & Company, Foxrock Golf Club, North Cork Co-Op, L&M Keating, Goodie Nutrition

Education

NCVA Level 5 Certificate in Art, Graphics & Printmaking at BCFE
September 1, 1999 - July 1, 2000
Higher National Diploma (HND) in Visual Communications at BCFE
September 1, 2000 - July 1, 2003

Qualifications

Add your qualifications or awards here.

Industry Experience

Agriculture & Mining, Computers & Electronics, Consumer Goods, Education, Energy & Utilities, Financial Services, Government, Healthcare, Non-Profit Organization, Professional Services, Real Estate & Construction, Retail, Software & Internet, Travel & Hospitality, Transportation & Logistics, Telecommunications, Other
    uniE621 Book of Kells
    It is one of Irelands greatest cultural treasures and as such, The Book of Kells is highly respected and highly guarded on many fronts, for its security, safety and wellbeing. We play our part by providing a clean, clear and consistent communication, to allow the many visitors to understand its importance and the context in which the Book is being displayed within the unique environs of the Old Library in Trinity College.…
    uniE621 Butlers Chocolate Experience
    Geometry was invited to develop exhibition material for the Butlers Chocolate Museum which was under construction at the time. We conceived and created several information panels, wall graphics and designed and supplied a number of props as well as producing and editing a 10-minute cinematic video on the History of Chocolate and the Butlers Chocolate story.…
    uniE621 The Naked Bean
    After we named and created the identity for The Naked Bean, we were tasked with designing a range of packaging for a suite of new pulse-based products, these were available with and without sauce. We also produced a range of material for marketing support in the build-up to its eventual launch.…
    uniE621 The Westbury Hotel
    The Westbury Hotel, located in the heart of Dublin, stands as an epitome of luxury and sophistication. Our team was tasked with enhancing its prestigious image through various design, digital, and collateral services. From creating visually stunning digital assets that highlight the hotel’s opulence to designing elegant brochures and other collateral that guests can take away, our goal was to ensure every touchpoint reflected The Westbury’s commitment to excellence. Rapid delivery of high-quality materials was essential, whether for a bespoke cocktail menu or a comprehensive digital marketing campaign, ensuring The Westbury remained a top choice for discerning travellers.…
    uniE621 Point Village
    They say identities should always be impactful and memorable, at approximately twelve-foot high there’s no chance that the new Point Village logo will be missed.…
    uniE621 Truly Yours
    Having worked with Truly Irish on several packaging projects for the dairy food sector, we were asked to develop designs for a protein shake product. This was in early development we presented several design ideas, eventually, Truly Yours came out as the favourite and tested well in research. The brief for the Shakes was to be bright, eye-catching, informative and contain food values, we believe this challenge was met.…
    uniE621 Trinity Trails
    In 2018 and 2019 Trinity welcomed over one million visitors to the Book of Kells. The Book of Kells is regarded as one of Irelands greatest cultural treasures. Trinity College Dublin wanted expand on their current offering to launch an additional tourist attraction with a variety of outdoor tours showcasing different elements of Trinity simply called, Trinity Trails. The identity needed to be simple, engaging and work across a wide range of media.…
    uniE621 The River Lee Hotel
    The River Lee Hotel in Cork combines contemporary luxury with a relaxed, welcoming atmosphere. To reinforce this unique blend, our services included the development of engaging design elements, innovative digital content, and practical hotel collateral. Each piece, from sleek digital advertisements to thoughtfully crafted in-room brochures, was designed to enhance the guest experience and convey The River Lee’s charm. The swift production of diverse materials, such as stylish event menus or detailed digital collateral, was crucial to maintaining the hotel’s dynamic presence in a competitive market.…