Creative Director and branding specialist with 15+ years of experience leading marketing, communication and visual identity projects for companies and purpose-driven organizations. Founder of Belou and director of large-scale sustainability initiatives such as Acción Posidonia with Fundación Ecomar. Experienced in brand strategy, creative leadership, digital communication and multidisciplinary project management, combining creativity, business vision and social impact.
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Coordination and management of Acción Posidonia, one of the largest marine restoration projects in the Mediterranean, led by Fundación Ecomar together with FEDAS, IMEDEA-CSIC and the National Federation of Fishermen’s Guilds. The project aims to advance the techniques for collecting, cultivating and replanting Posidonia oceanica, a key ecosystem for marine biodiversity and blue carbon capture.
My role focused on the strategic and operational coordination of the project, managing relationships between scientific institutions, public administrations, partner companies and technical teams, while also leading the communication, outreach and institutional positioning of the initiative.
My responsibilities included project planning and monitoring, coordination of actions and events, management of collaborators and sponsors, development of communication and educational materials, supervision of the project’s identity and narrative, as well as the search for strategic partnerships and funding opportunities.
The project required strong leadership, organizational and multidisciplinary management skills, combining expertise in project management, institutional communication, branding, team coordination and public-private partnership development to transform a scientific and environmental initiative into a project with social, educational and media impact.
To mark Fundación Ecomar’s 18th anniversary, I led the complete redesign and strategic update of the organization’s corporate identity, adapting the brand to the evolution and growth the Foundation had experienced over the years.
The main challenge was transforming an image strongly associated with children and educational activities into a more modern, professional and solid identity capable of connecting with companies, institutions and potential sponsors, while preserving the Foundation’s original essence and values linked to marine conservation and environmental awareness.
The project included the conceptual and visual redefinition of the brand, developing a more contemporary, versatile and strategically aligned identity. The objective was to strengthen the Foundation’s credibility and impact within the corporate and institutional environment while maintaining its educational mission focused on children and young people.
In addition to the visual identity redesign, I contributed to the evolution of the brand language, corporate applications and communication approach, helping position Fundación Ecomar as an organization better prepared to face new challenges, build strategic partnerships and strengthen its institutional and media presence.
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