I led the creation, design, and implementation of the official website for the Municipality of Algete, developing a digital platform aimed at improving communication between the local administration and citizens while providing easy access to public information, municipal services, and institutional content.

The project involved defining the digital strategy, information architecture, user experience, visual design, content structure, and coordination of the technical development and launch process. A key objective was to create a clear, accessible, and user-friendly platform capable of serving the needs of residents, businesses, visitors, and municipal departments.

Working closely with local government representatives, I coordinated content requirements, functional specifications, and design standards to ensure the website reflected the municipality’s identity while improving transparency, usability, and citizen engagement.

The successful launch of the platform modernized the municipality’s digital presence and established a more efficient communication channel between the administration and the community.

This project strengthened my expertise in digital transformation, UX/UI design, information architecture, stakeholder management, public sector communication, project leadership, and the delivery of complex digital projects involving multiple decision-makers and user groups.

I led the conceptualization, design, and development of the website for Moda Shopping, one of Madrid’s most established shopping centers, located in one of the city’s main commercial and business districts.

The project aimed to create a digital platform that went beyond a traditional corporate website, transforming it into a dynamic showcase for the shopping center and its brands. The site brought together information about all stores, services, events, promotions, and visitor experiences within a single, intuitive, and visually engaging environment.

My role included defining the digital strategy, information architecture, user experience, visual design, content structure, and coordination of the development process. Special attention was given to usability, brand consistency, and creating a modern, premium image that reflected the positioning of the shopping center and enhanced its relationship with visitors and retailers.

The website became a key communication and branding asset for Moda Shopping for several years, serving as the digital face of the shopping center and supporting its marketing, promotional, and customer engagement activities.

This project strengthened my expertise in digital strategy, UX/UI design, branding, content architecture, project management, stakeholder coordination, and the creation of digital experiences aligned with business and marketing objectives.

As Creative Director at Panda Software, I led the redesign of the company’s antivirus product packaging during a key period of international growth. The objective was to modernize the brand image, improve product differentiation at the point of sale, and create a more coherent and recognizable visual identity across the entire product portfolio.

The project involved developing a new packaging system based on a cleaner, more contemporary, and minimalist design language that simplified product selection, strengthened brand perception, and enhanced shelf visibility in highly competitive retail environments.

Beyond the creative direction, I coordinated multidisciplinary teams involving marketing, product management, design, production, and international markets to ensure consistency across all touchpoints and countries where the products were distributed.

The redesign contributed to reinforcing Panda’s positioning as an innovative technology company and supported the commercial success of its consumer product range during a period of significant market expansion.

This experience strengthened my skills in brand strategy, creative leadership, product marketing, visual communication, project management, stakeholder coordination, and the development of design solutions aligned with business objectives and sales performance.

Belou es una agencia boutique de marketing, branding y comunicación fundada en 2008 con el objetivo de ayudar a empresas, organizaciones y emprendedores a construir marcas sólidas y desarrollar estrategias de comunicación eficaces.

Como fundador y director creativo, he liderado proyectos de identidad corporativa, branding, diseño gráfico, marketing digital, desarrollo web, contenidos y comunicación estratégica para clientes de distintos sectores. Mi trabajo ha abarcado desde la definición de posicionamiento y estrategia de marca hasta la dirección creativa, gestión de clientes, coordinación de equipos y supervisión de la ejecución de campañas y proyectos.

Esta experiencia me ha permitido desarrollar una visión global del negocio, combinando creatividad, estrategia, gestión de proyectos, desarrollo comercial y atención al cliente, siempre orientado a generar valor, crecimiento y resultados medibles para las marcas.

Segunda Vela es un proyecto de economía circular y sostenibilidad que transforma velas náuticas en desuso en productos de diseño con impacto social y ambiental. La iniciativa nace con el objetivo de reducir residuos, promover la reutilización de materiales y generar oportunidades de empleo inclusivo a través de talleres sociales especializados.

Como cofundador y responsable del proyecto, lidero el desarrollo estratégico y operativo de la iniciativa, incluyendo la definición del modelo de negocio, construcción de marca, desarrollo de producto, captación de alianzas, coordinación con clubes náuticos, talleres de producción y colaboradores externos.

Mis responsabilidades abarcan la dirección de marketing y comunicación, diseño de identidad corporativa, desarrollo de la estrategia digital y e-commerce, gestión de proveedores, planificación económica, búsqueda de financiación y establecimiento de acuerdos con entidades, empresas y embajadores de marca.

Este proyecto me permite combinar competencias en emprendimiento, branding, marketing estratégico, gestión de proyectos, desarrollo de negocio, comunicación corporativa, coordinación de equipos multidisciplinares y sostenibilidad, transformando una idea en una iniciativa con potencial de crecimiento e impacto positivo.

To mark Fundación Ecomar’s 18th anniversary, I led the complete redesign and strategic update of the organization’s corporate identity, adapting the brand to the evolution and growth the Foundation had experienced over the years.

The main challenge was transforming an image strongly associated with children and educational activities into a more modern, professional and solid identity capable of connecting with companies, institutions and potential sponsors, while preserving the Foundation’s original essence and values linked to marine conservation and environmental awareness.

The project included the conceptual and visual redefinition of the brand, developing a more contemporary, versatile and strategically aligned identity. The objective was to strengthen the Foundation’s credibility and impact within the corporate and institutional environment while maintaining its educational mission focused on children and young people.

In addition to the visual identity redesign, I contributed to the evolution of the brand language, corporate applications and communication approach, helping position Fundación Ecomar as an organization better prepared to face new challenges, build strategic partnerships and strengthen its institutional and media presence.