Creative Director and branding specialist with 15+ years of experience leading marketing, communication and visual identity projects for companies and purpose-driven organizations. Founder of Belou and director of large-scale sustainability initiatives such as Acción Posidonia with Fundación Ecomar. Experienced in brand strategy, creative leadership, digital communication and multidisciplinary project management, combining creativity, business vision and social impact.

Gastón Cedrone

Creative Director and branding specialist with 15+ years of experience leading marketing, communication and visual identity projects for companies and purpose-driven organizations. Founder of Belou and director of large-scale sustainability initiatives such as Acción Posidonia with Fundación Ecomar. Experienced in brand strategy, creative leadership, digital communication and multidisciplinary project management, combining creativity, business vision and social impact.

Available to hire

Creative Director and branding specialist with 15+ years of experience leading marketing, communication and visual identity projects for companies and purpose-driven organizations. Founder of Belou and director of large-scale sustainability initiatives such as Acción Posidonia with Fundación Ecomar. Experienced in brand strategy, creative leadership, digital communication and multidisciplinary project management, combining creativity, business vision and social impact.

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Language

Spanish; Castilian
Fluent
English
Intermediate

Work Experience

Director de Proyecto & Estrategia de Marca at Fundación ECOMAR
January 1, 2009 - Present
Lideré la transformación de la identidad visual, estrategia de comunicación y posicionamiento de la Fundación EcoMar. Dirigí campañas de branding, comunicación institucional y proyectos ambientales y educativos, además de coordinar equipos multidisciplinares y colaborar con instituciones científicas y empresas. Implementé acciones de branding y storytelling para aumentar la visibilidad y el impacto educativo y ambiental, incluyendo iniciativas como Acción Posidonia.
Director de Marca, Marketing y Creatividad at Belo Marketing S.L.
January 1, 2008 - Present
Dirigí proyectos para empresas, startups e instituciones; responsable de la estrategia creativa, posicionamiento de marca, storytelling, desarrollo de negocio y coordinación de equipos multidisciplinares. Enfocado en estrategia de marca, campañas integradas y desarrollo de proyectos educativos y corporativos.
Creative Director & Consultant at Hueco Incubator
January 1, 2021 - January 1, 2024
Responsable de la dirección creativa y consultoría estratégica en proyectos de branding, comunicación y desarrollo de identidad corporativa para diversas marcas e instituciones. Lideré campañas de branding, comunicación institucional y desarrollo de estrategias multicanal.
Founder & Creative Director at Belo u Marketing SL
January 1, 2008 - Present
Leading branding, communications and digital projects for companies, startups and institutions; managing creative direction, storytelling, visual identity and integrated campaigns.
Creative Director at Fundación Ecomar
January 1, 2009 - Present
Creative leadership in branding, marketing and environmental storytelling; development of campaigns, branding and communications across social, digital, events and institutional formats.
Brand Manager at Fundación Ecomar
January 1, 2017 - January 1, 2024
Brand management and marketing oversight for Fundación Ecomar; led campaigns across multiple channels.
Marketing & Brand Strategist at Panda Software
January 1, 2004 - January 1, 2008
Branding and marketing strategy for software company; managed campaigns and product branding.
Incubator Program Lead at Huecco Incubator
January 1, 2021 - January 1, 2024
Co-ordination and advisory role in environmental and educational projects within the incubator program.
Brand Strategist at Adverbo JPT & Partners
January 1, 2003 - January 1, 2005
Brand strategy and creative direction for clients across industries.

Education

Master of Business Administration at The Power MBA
January 1, 2019 - January 1, 2020
Master Graphic Design, Multimedia and Communication at TRACOR / IEDE
January 1, 2001 - January 1, 2002
Digital Program - Estrategia y Transformación digital at ISDI
January 1, 2001 - January 1, 2002
MBA at The Power MBA
January 1, 2019 - January 1, 2020
Licenciatura en Diseño Gráfico at IED / Universidad de Buenos Aires
January 1, 1989 - January 1, 1993
Digital Program - Estrategia y Transformacion digital at Digital Program
January 1, 2020 - January 1, 2021
Core Skills Master Graphic Design, Multimedia and Communication at Core Skills
January 1, 2001 - January 1, 2002

Qualifications

MBA - The Power MBA
January 1, 2019 - January 1, 2020
Licenciatura en Diseño Gráfico
January 1, 1989 - January 1, 1993
Digital Program - Estrategia y Transformacion digital
January 1, 2020 - January 1, 2021
Core Skills Master Graphic Design, Multimedia and Communication
January 1, 2001 - January 1, 2002

Industry Experience

Media & Entertainment, Education, Non-Profit Organization, Professional Services, Software & Internet, Other
    Acción Posidonia

    Coordination and management of Acción Posidonia, one of the largest marine restoration projects in the Mediterranean, led by Fundación Ecomar together with FEDAS, IMEDEA-CSIC and the National Federation of Fishermen’s Guilds. The project aims to advance the techniques for collecting, cultivating and replanting Posidonia oceanica, a key ecosystem for marine biodiversity and blue carbon capture.

    My role focused on the strategic and operational coordination of the project, managing relationships between scientific institutions, public administrations, partner companies and technical teams, while also leading the communication, outreach and institutional positioning of the initiative.

    My responsibilities included project planning and monitoring, coordination of actions and events, management of collaborators and sponsors, development of communication and educational materials, supervision of the project’s identity and narrative, as well as the search for strategic partnerships and funding opportunities.

    The project required strong leadership, organizational and multidisciplinary management skills, combining expertise in project management, institutional communication, branding, team coordination and public-private partnership development to transform a scientific and environmental initiative into a project with social, educational and media impact.

    Rediseño Identidad Corporativa. Fundación Ecomar.

    To mark Fundación Ecomar’s 18th anniversary, I led the complete redesign and strategic update of the organization’s corporate identity, adapting the brand to the evolution and growth the Foundation had experienced over the years.

    The main challenge was transforming an image strongly associated with children and educational activities into a more modern, professional and solid identity capable of connecting with companies, institutions and potential sponsors, while preserving the Foundation’s original essence and values linked to marine conservation and environmental awareness.

    The project included the conceptual and visual redefinition of the brand, developing a more contemporary, versatile and strategically aligned identity. The objective was to strengthen the Foundation’s credibility and impact within the corporate and institutional environment while maintaining its educational mission focused on children and young people.

    In addition to the visual identity redesign, I contributed to the evolution of the brand language, corporate applications and communication approach, helping position Fundación Ecomar as an organization better prepared to face new challenges, build strategic partnerships and strengthen its institutional and media presence.