Payan Gauthier

Hello, my name is Gauthier.
I’m an Art Director and Graphic Designer based in Marseille, working freelance since 2018.

Passionate about art and street culture since forever, I became an art director through a defining encounter: graffiti.
That’s where my love for typography, letters, and symbols was born.

Naturally, I went on to study graphic design at ECV and then at Intuit Lab in Aix-en-Provence.
In 2016, I decided to move to Paris to try my luck in advertising — my second love.

Working on the idea, the visual, the tagline that touches, moves, provokes, questions, amuses, or surprises — that’s what drives me.
Creating emotion through an image, a word, or a color.

I like to explore concepts that draw inspiration from history, pop culture, or more artistic approaches, with the goal of sparking curiosity and leaving a lasting impression.

In 2024, along with three friends, I co-founded Mesure Créatif Club in Marseille — a space dedicated to creation.
It’s a creative co-working studio and pop-up gallery aimed at promoting emerging talents from the local scene.