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I'm a results-driven Marketing Director with 12+ years of experience leading high-impact, data-driven marketing strategies across wellness, lifestyle, hospitality, and retail sectors. I have a proven track record of driving revenue growth, brand repositioning, and demand generation through integrated digital, brand, and performance marketing. I excel at scaling teams, optimizing multimillion-dirham budgets, and delivering measurable ROI in competitive markets. Most recently, I led a four-person marketing team at °CRYO HQ in Dubai, driving end-to-end marketing initiatives, expanding online visibility, and launching growth programs that contributed to revenue gains. I’m passionate about translating business goals into creative, data-informed campaigns and building strong cross-functional partnerships to accelerate success.…I'm a results-driven Marketing Director with 12+ years of experience leading high-impact, data-driven marketing strategies across wellness, lifestyle, hospitality, and retail sectors. I have a proven track record of driving revenue growth, brand repositioning, and demand generation through integrated digital, brand, and performance marketing. I excel at scaling teams, optimizing multimillion-dirham budgets, and delivering measurable ROI in competitive markets. Most recently, I led a four-person marketing team at °CRYO HQ in Dubai, driving end-to-end marketing initiatives, expanding online visibility, and launching growth programs that contributed to revenue gains. I’m passionate about translating business goals into creative, data-informed campaigns and building strong cross-functional partnerships to accelerate success.

Gavi Nagrecha

Marketing Strategist, Brand Strategist, Growth Marketer, +5

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I'm a results-driven Marketing Director with 12+ years of experience leading high-impact, data-driven marketing strategies across wellness, lifestyle, hospitality, and retail sectors. I have a proven track record of driving revenue growth, brand repositioning, and demand generation through integrated digital, brand, and performance marketing. I excel at scaling teams, optimizing multimillion-dirham budgets, and delivering measurable ROI in competitive markets. Most recently, I led a four-person marketing team at °CRYO HQ in Dubai, driving end-to-end marketing initiatives, expanding online visibility, and launching growth programs that contributed to revenue gains. I’m passionate about translating business goals into creative, data-informed campaigns and building strong cross-functional partnerships to accelerate success.…I'm a results-driven Marketing Director with 12+ years of experience leading high-impact, data-driven marketing strategies across wellness, lifestyle, hospitality, and retail sectors. I have a proven track record of driving revenue growth, brand repositioning, and demand generation through integrated digital, brand, and performance marketing. I excel at scaling teams, optimizing multimillion-dirham budgets, and delivering measurable ROI in competitive markets. Most recently, I led a four-person marketing team at °CRYO HQ in Dubai, driving end-to-end marketing initiatives, expanding online visibility, and launching growth programs that contributed to revenue gains. I’m passionate about translating business goals into creative, data-informed campaigns and building strong cross-functional partnerships to accelerate success.

Available to hire

I’m a results-driven Marketing Director with 12+ years of experience leading high-impact, data-driven marketing strategies across wellness, lifestyle, hospitality, and retail sectors. I have a proven track record of driving revenue growth, brand repositioning, and demand generation through integrated digital, brand, and performance marketing. I excel at scaling teams, optimizing multimillion-dirham budgets, and delivering measurable ROI in competitive markets.

Most recently, I led a four-person marketing team at °CRYO HQ in Dubai, driving end-to-end marketing initiatives, expanding online visibility, and launching growth programs that contributed to revenue gains. I’m passionate about translating business goals into creative, data-informed campaigns and building strong cross-functional partnerships to accelerate success.

Skills

Brand Identity

SEO Copywriting

Experience Level

Brand Identity

Expert

SEO Copywriting

Expert

Language

English

Fluent

Work Experience

Marketing Director at °CRYO HQ

February 1, 2023 - February 1, 2026

Lead and mentor a high-performing team of 4 marketing professionals, aligning integrated marketing initiatives with commercial objectives and revenue targets. Spearheaded SEO, SEM, paid social, and email marketing programs, increasing online visibility by 40% and driving a 25% increase in qualified leads within 12 months. Directed end-to-end brand repositioning, including brand messaging, visual identity, and go-to-market strategy, ensuring consistent brand execution across all digital and offline touchpoints. Partnered with operations and product teams to identify growth opportunities and successfully launch new services, contributing to a 15% year-over-year revenue increase. Managed and optimized a marketing budget exceeding AED 1.2M, improving ROI through data-led allocation and performance tracking. Oversaw brand registration and digital asset protection for °CRYO.com, strengthening intellectual property, brand equity, and long-term market positioning. Generated marketing assets f

Marketing Manager at °CRYO UAE

January 1, 2019 - January 1, 2023

Planned and executed multi-channel marketing campaigns that increased brand awareness by 20% and drove 15% sales growth. Led market research and consumer insights initiatives to inform service innovation, pricing strategy, and market expansion. Managed external agencies and vendors, ensuring on-time delivery, cost efficiency, and alignment with strategic objectives. Improved email marketing performance through segmentation and content optimization, increasing open rates by 18% and lead generation by 23%. Developed and executed social media growth strategies across Instagram, Facebook, and LinkedIn, significantly improving engagement and audience growth.

Marketing Manager at Black Iris Agency

January 1, 2014 - December 1, 2019

Directed integrated marketing campaigns for multiple lifestyle, hospitality, and retail clients including Jean George, Real Madrid, Café, Mayta, and Serafina. Produced press releases, newsletters, videos, and creative assets to support PR and advertising efforts. Oversaw paid and organic social campaigns, optimizing ad spend and improving engagement metrics. Developed and co-designed an AR-enabled mobile shopping app, enhancing customer interaction and driving product sales.

Operational Manager at Illuminations Wellbeing Center

January 1, 2012 - December 1, 2014

Managed operations, marketing, and team leadership for 20+ employees. Monitored daily facility operations to uphold health standards, enhancing client safety and ensuring uninterrupted wellness service delivery. Directed digital content creation, PR campaigns, and event marketing to drive customer acquisition. Oversaw budgeting, payroll, inventory, and vendor relationships.