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I’m Gavin Bell, a performance-focused marketing professional with 15 years’ experience across financial services, retail, tourism, and gambling. I specialise in paid search, paid social, and full-funnel optimisation, and have managed £1m+ in annual ad spend delivering growth against ROI, CPA, and revenue targets. I’ve led cross-channel campaigns, built strong client relationships, and partnered with suppliers and internal teams to unlock growth. My track record includes record-breaking Microsoft Advertising performance, ROI up to 250%, and successful loyalty programs that boosted engagement and sales.…I’m Gavin Bell, a performance-focused marketing professional with 15 years’ experience across financial services, retail, tourism, and gambling. I specialise in paid search, paid social, and full-funnel optimisation, and have managed £1m+ in annual ad spend delivering growth against ROI, CPA, and revenue targets. I’ve led cross-channel campaigns, built strong client relationships, and partnered with suppliers and internal teams to unlock growth. My track record includes record-breaking Microsoft Advertising performance, ROI up to 250%, and successful loyalty programs that boosted engagement and sales.

Gavin Bell

Digital Marketer, PPC Manager, Performance Marketer, +2

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I’m Gavin Bell, a performance-focused marketing professional with 15 years’ experience across financial services, retail, tourism, and gambling. I specialise in paid search, paid social, and full-funnel optimisation, and have managed £1m+ in annual ad spend delivering growth against ROI, CPA, and revenue targets. I’ve led cross-channel campaigns, built strong client relationships, and partnered with suppliers and internal teams to unlock growth. My track record includes record-breaking Microsoft Advertising performance, ROI up to 250%, and successful loyalty programs that boosted engagement and sales.…I’m Gavin Bell, a performance-focused marketing professional with 15 years’ experience across financial services, retail, tourism, and gambling. I specialise in paid search, paid social, and full-funnel optimisation, and have managed £1m+ in annual ad spend delivering growth against ROI, CPA, and revenue targets. I’ve led cross-channel campaigns, built strong client relationships, and partnered with suppliers and internal teams to unlock growth. My track record includes record-breaking Microsoft Advertising performance, ROI up to 250%, and successful loyalty programs that boosted engagement and sales.

Available to hire

I’m Gavin Bell, a performance-focused marketing professional with 15 years’ experience across financial services, retail, tourism, and gambling. I specialise in paid search, paid social, and full-funnel optimisation, and have managed £1m+ in annual ad spend delivering growth against ROI, CPA, and revenue targets.

I’ve led cross-channel campaigns, built strong client relationships, and partnered with suppliers and internal teams to unlock growth. My track record includes record-breaking Microsoft Advertising performance, ROI up to 250%, and successful loyalty programs that boosted engagement and sales.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Paid Search Executive at Howden Insurance

June 1, 2025 - December 1, 2025

Managed high-budget PPC campaigns across Google and Microsoft Advertising in a high-pressure, performance-led environment. Delivered record-breaking performance, achieving Howden’s highest-ever Microsoft Advertising month within five months. Drove a 136% increase in sales, alongside a 42% uplift in leads and 41% increase in quotes through structured optimisation. Strengthened conversion rates across the full funnel, from click to sale, through keyword strategy, bidding efficiency, and intent-led optimisation.

Digital Marketing Executive at Little Star Media

October 1, 2022 - March 1, 2025

Owned and optimised multi-channel performance campaigns across Google, Bing, Meta, social media, and email. Managed concurrent campaigns focused on lead generation, profitability, and ROI growth. Acted as primary client contact, building trusted relationships while identifying upsell and growth opportunities. Partnered with third-party lead generators and internal creative teams to deliver high-performing digital activity. Results included campaign ROI up to 250% MoM and scaled new supplier relationships enhancing profitability.

Marketing Manager at Fluidlines

March 1, 2015 - September 1, 2022

Led end-to-end marketing strategy across eCommerce, paid media, social, email, events, partnerships, and influencer marketing. Owned annual planning, budgeting, and performance tracking across multiple international brands. Delivered full creative execution including campaign concepts, content, press releases, and event branding. Built strong media, supplier, and athlete relationships to extend reach and commercial impact. Key achievements included a 920% increase in orders from a two-month digital campaign, a first loyalty programme driving 420% sessions growth with 17% uplift in conversion and 386% sales growth, and a 25% rise in store turnover within two years.

Marketing Manager at Tourism Services Group

October 1, 2010 - January 1, 2013

Managed a team of four across marketing, design, and sales support. Analysed campaign performance, ROI, and channel effectiveness to guide strategy.