I am a results-driven Strategic Design Lead with over 14 years of experience shaping premium brands and multi-channel campaigns. I am currently pursuing a Diploma in Strategic Brand Management (SLIM) to bridge the gap between creative execution and market-driven results. I’ve directed high-impact visual strategies for industry leaders such as Dilmah Tea and Cinnamon City Hotels, collaborating with cross-functional teams and global partners to ensure brand consistency while tailoring messages for diverse markets. I also lead creative direction for advertising, event branding, and product photography, and I’m passionate about evolving digital content and integrating AI-driven processes to sustain brand growth.

Gayan Weeratunga

I am a results-driven Strategic Design Lead with over 14 years of experience shaping premium brands and multi-channel campaigns. I am currently pursuing a Diploma in Strategic Brand Management (SLIM) to bridge the gap between creative execution and market-driven results. I’ve directed high-impact visual strategies for industry leaders such as Dilmah Tea and Cinnamon City Hotels, collaborating with cross-functional teams and global partners to ensure brand consistency while tailoring messages for diverse markets. I also lead creative direction for advertising, event branding, and product photography, and I’m passionate about evolving digital content and integrating AI-driven processes to sustain brand growth.

Available to hire

I am a results-driven Strategic Design Lead with over 14 years of experience shaping premium brands and multi-channel campaigns. I am currently pursuing a Diploma in Strategic Brand Management (SLIM) to bridge the gap between creative execution and market-driven results.

I’ve directed high-impact visual strategies for industry leaders such as Dilmah Tea and Cinnamon City Hotels, collaborating with cross-functional teams and global partners to ensure brand consistency while tailoring messages for diverse markets. I also lead creative direction for advertising, event branding, and product photography, and I’m passionate about evolving digital content and integrating AI-driven processes to sustain brand growth.

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Language

Sinhala, Sinhalese
Fluent
English
Fluent

Work Experience

Assistant Manager - Design / Art Director at DILMAH TEA
January 1, 2018 - Present
Directed and implemented a broad range of revenue-generating design campaigns and brand initiatives from concept to launch, ensuring alignment with corporate branding, milestones, deadlines, and budgets. Translated concepts into advertising ideas, event branding, art direction, and new product shoots, while adopting new technologies to support brand growth.
Senior Designer at Cinnamon City Hotels
January 1, 2015 - December 31, 2018
Developed and executed print and online campaigns, publications, and advertising for Cinnamon Lakeside and Cinnamon’s city hotel cluster. Created innovative design solutions that reinforced brand identity across multiple properties and markets.
Senior Creative Designer at Novart Creative Agency
January 1, 2013 - January 1, 2015
Specialized in designing logos and videos along with marketing materials to meet promotional needs for various clients, including automotive brands and lifestyle companies.
Junior Graphic Designer at Ravindra K.R.S Advertising Firm
January 1, 2012 - January 1, 2013
Created innovative logos and luxury vehicle branding; operated sticker cutting machines for precise production outputs.
Assistant Manager - Design at DILMAH TEA
January 1, 2018 - Present
Lead end-to-end design campaigns and brand identities from concept to international market launch; directed print and digital advertising for Cinnamon Lakeside and Cinnamon City Hotels; developed innovative design solutions for luxury hospitality publications to enhance brand prestige and guest engagement.

Education

Diploma in Strategic Brand Management at Sri Lanka Institute of Marketing (SLIM)
May 1, 2024 - May 1, 2025
Diploma in Advertising & Marketing at School of Media Arts and Management
January 1, 2017 - January 1, 2017
Diploma in Graphic Design at Sri Lanka Institute of Printing (S.L.I.O.P)
January 1, 2012 - January 1, 2012
GCE Ordinary Level Certificate at St. Joseph’s College Colombo 10
January 1, 2010 - January 1, 2010
Diploma in Strategic Brand Management at Sri Lanka Institute of Marketing (SLIM)
January 11, 2030 - August 1, 2026
Diploma in Advertising & Marketing at School of Media Arts and Management
January 11, 2030 - January 1, 2017
Fundamentals of Digital Marketing at Google Digital Garage
January 11, 2030 - January 1, 2022

Qualifications

Diploma in Strategic Brand Management
May 1, 2024 - May 1, 2025
Diploma in Advertising & Marketing
January 1, 2017 - January 1, 2017
Diploma in Graphic Design
January 1, 2012 - January 1, 2012
GCE Ordinary Level Certificate
January 1, 2010 - January 1, 2010
Fundamentals of Digital Marketing
January 11, 2030 - January 1, 2022
Diploma in Advertising & Marketing
January 11, 2030 - January 1, 2017
Diploma in Strategic Brand Management
January 11, 2030 - August 1, 2026

Industry Experience

Media & Entertainment, Professional Services, Retail, Travel & Hospitality, Other