I am a creative digital designer with a strong foundation in visual storytelling and a keen eye for cohesive branding across digital platforms. I have experience delivering marketing assets, website visuals, and motion content that elevate brand presence. Adept at working remotely and collaboratively with cross-functional teams, I bring a sharp design sensibility and a proactive approach to projects. With expertise in UX/UI design, motion graphics, graphic design, and content creation, I successfully designed and implemented brand designs and created social content for a tech startup, improving user interaction. I am self-motivated, communicative, and committed to excellence in concept development and digital design output.…

Guelang Choi

I am a creative digital designer with a strong foundation in visual storytelling and a keen eye for cohesive branding across digital platforms. I have experience delivering marketing assets, website visuals, and motion content that elevate brand presence. Adept at working remotely and collaboratively with cross-functional teams, I bring a sharp design sensibility and a proactive approach to projects. With expertise in UX/UI design, motion graphics, graphic design, and content creation, I successfully designed and implemented brand designs and created social content for a tech startup, improving user interaction. I am self-motivated, communicative, and committed to excellence in concept development and digital design output.…

Available to hire

I am a creative digital designer with a strong foundation in visual storytelling and a keen eye for cohesive branding across digital platforms. I have experience delivering marketing assets, website visuals, and motion content that elevate brand presence. Adept at working remotely and collaboratively with cross-functional teams, I bring a sharp design sensibility and a proactive approach to projects.

With expertise in UX/UI design, motion graphics, graphic design, and content creation, I successfully designed and implemented brand designs and created social content for a tech startup, improving user interaction. I am self-motivated, communicative, and committed to excellence in concept development and digital design output.

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Language

Korean
Fluent
English
Fluent
Spanish; Castilian
Intermediate
German
Beginner

Work Experience

Freelance Graphic Design, Illustration, UX/UI, design system, branding, illustration at Berlin, Germany
March 1, 2020 - Present
Working as a freelance graphic designer specializing in illustration, UX/UI design including design systems, branding, and illustration.
Graphic Design, UI Design at Seoul, South Korea
February 1, 2020 - September 1, 2025
Provided graphic and UI design services.

Education

Bachelor of Media Interaction Design at Illustration, graphic design, Berlin, Germany
March 1, 2020 - September 1, 2025
Illustration, graphic design at Ewha University, Seoul, South Korea
January 1, 2007 - January 1, 2013

Qualifications

SIBB Tech Startup Scholarship
January 11, 2030 - September 1, 2025

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Education, Non-Profit Organization
    paper Inclusive digital reading app for kids

    Project Type: App • B2B • Digital Library • Children’s Literature
    Date: Aug 2024 – Feb 2025
    Location: Berlin, Germany
    Role: Lead Designer — UX/UI, Branding, Illustration, Design System

    Key Challenges & Solutions

    1. Accessibility & Read-ability for Pre-Readers
      → Simplified navigation, large touch targets, visual cues, minimal text where possible.
      2.Representation & Inclusion
      → A diverse cast of characters, inclusive stories, artwork and icons designed to avoid stereotypes.
      3.Scalability
      → Design system that supports future additions: more books, languages, possibly localization.
      4.Engagement
      → Visual interest, interactive elements, user-friendly layouts so young children will enjoy the experience and parents/caregivers feel confident guiding them.

    Outcome & Learnings
    1.Created a polished visual identity that aligns with the inclusive mission.
    2.Designed UX/UI flows that balance simplicity (for kids) with a robust structure (for the app’s growth).
    3.Learned a lot about designing for early childhood users — the importance of visuals, affordances, and intuitive interactions.