I am a senior, social-first creative who specialises in audience-led content, campaign ideation, and multi-format production. I bring a strategic, culturally informed approach to social storytelling, blending visuals, narrative, and platform expertise to deliver campaigns that amplify brands and grow communities. With a collaborative, leadership-focused mindset, I steer cross-functional teams through ideation to delivery, mentoring junior creatives and integrating brand strategy with hands-on production for measurable results.…

Gabrielle de Ferrer

I am a senior, social-first creative who specialises in audience-led content, campaign ideation, and multi-format production. I bring a strategic, culturally informed approach to social storytelling, blending visuals, narrative, and platform expertise to deliver campaigns that amplify brands and grow communities. With a collaborative, leadership-focused mindset, I steer cross-functional teams through ideation to delivery, mentoring junior creatives and integrating brand strategy with hands-on production for measurable results.…

Available to hire

I am a senior, social-first creative who specialises in audience-led content, campaign ideation, and multi-format production. I bring a strategic, culturally informed approach to social storytelling, blending visuals, narrative, and platform expertise to deliver campaigns that amplify brands and grow communities.

With a collaborative, leadership-focused mindset, I steer cross-functional teams through ideation to delivery, mentoring junior creatives and integrating brand strategy with hands-on production for measurable results.

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Language

English
Fluent

Work Experience

Creative and Digital Manager at Peridot PR
June 1, 2025 - Present
Creative lead across Peridot PR's full client portfolio, developing concepts from ideation to final delivery. Shaped art direction for photo, video and experiential campaigns. Crafted grounded content that combined sensory-led visuals with narrative-driven storytelling. Led multi-format editorial shoots, including styling, casting, sourcing & production. Controlled campaign budgets, negotiating costs and vendors for efficient delivery. Devised and implemented social strategies across organic and paid channels, driving substantial increases in follower growth and engagement year-on-year. Produced paid ad creative and copy optimised for Meta, TikTok and YouTube. Collaborated with the Director on new business opportunities & creative proposals. Delivered focused consultancy projects with a strategic 360° approach to brand identity and audience growth.
Senior Account Executive at Peridot PR
September 1, 2024 - May 1, 2025
Worked across Peridot's digital portfolio, supporting social strategy and content for luxury interiors, design and lifestyle clients. Developed and executed social media campaigns and monthly content plans across TikTok, Instagram and Meta. Directed and produced campaign-led photo and video shoots with external videographers and photographers. Created and edited organic social-first content in-house, optimising for TikTok, Instagram and Meta.
PR and Marketing Executive at CommsHive
May 1, 2024 - July 1, 2024
Coordinated media outreach and influencer liaison to support ongoing press activity. Assisted with VIP press opportunities, sample requests and stylist communications. Researched market trends, competitor activity and brand partnerships to inform PR planning.
PR Marketing Executive at CommsHive
May 1, 2024 - July 31, 2024
Coordinated media outreach and influencer liaison to support ongoing press activity. Assisted with VIP press opportunities, sample requests and stylist communications. Researched market trends, competitor activity and brand partnerships to inform PR planning.
PR & Marketing Executive at CommsHive
May 1, 2024 - July 1, 2024
Coordinated media outreach and influencer liaison to support ongoing press activity. Assisted with VIP press opportunities, sample requests and stylist communications. Researched market trends, competitor activity and brand partnerships to inform PR planning.
Freelance Marketing Account Associate at SpareTime (SpareMyTime)
September 1, 2023 - April 1, 2024
Managed website content, CMS updates, and product pages for client accounts. Created social media content and copywriting across sectors, including Pinterest optimisation and management. Assisted with marketing campaigns and client communications, ensuring brand tone and audience engagement. Produced written content, journal entries and newsletters for various brands, supporting broader digital strategy. Conducted user research and usability testing to inform design decisions and improve the user experience.
Freelance Marketing Account Associate at Spare My Time
September 1, 2023 - April 1, 2024
Led redesign of the company's e-commerce platform, resulting in a 25% increase in sales. Conducted user research and usability testing to inform design decisions and improve the user experience. Collaborated with development teams to ensure designs were implemented accurately and efficiently.
PR and Marketing Coordinator at CommsHive
August 1, 2023 - September 1, 2024
Developed PR and marketing strategies for luxury brands, shaping campaigns that strengthened brand visibility. Coordinated media outreach, events and influencer partnerships across digital and traditional media. Contributed to creative campaign delivery, providing art direction support, reference sourcing and production logistics for editorial shoots.
PR & Marketing Coordinator at CommsHive
August 1, 2023 - September 1, 2024
Developed PR and marketing strategies for luxury brands, shaping campaigns that strengthened brand visibility. Coordinated media outreach, events and influencer partnerships to enhance brand reputation across digital and traditional media. Contributed to creative campaign delivery, providing art direction support, reference sourcing and production logistics for editorial shoots. Analysed market trends, competitor activity and collaboration opportunities with brands and influencers to inform strategic decisions within the luxury sector. Curated style guides and lookbooks for press, stylists and VIP loan coordination. Assisted in VIP events planning, overseeing run-of-show, guest experience and supplier coordination.
Creative Assistant at Alexandra Llewellyn
August 1, 2022 - March 1, 2023
Worked across practical production and marketing for a luxury backgammon brand. Assisted in making backgammon boards, playing pieces, and bespoke commissions. Researched materials, trends, and cultural references to inform bespoke design projects. Analysed customer segments and behaviour to support luxury marketing strategy.
Creative Assistant at Alexandra Llewellyn Design
August 1, 2022 - March 1, 2023
Supported practical production and marketing for a luxury backgammon brand. Assisted in making backgammon boards, playing pieces, and bespoke commissions. Researched materials, trends, and cultural references to inform bespoke design projects. Analyzed customer segments and behaviour to support luxury marketing strategy.
Creative Assistant at Alexandra Lewellyn Design
August 1, 2022 - March 1, 2023
Worked across practical production and marketing for a luxury backgammon brand. Assisted in making backgammon boards, playing pieces, and bespoke commissions. Researched materials, trends, and cultural references to inform bespoke design projects. Analysed customer segments and behaviour to support luxury marketing strategy.
Studio and Creative Assistant at Tadaa and Toy
November 1, 2021 - February 1, 2024
Produced video-led content for TikTok, Instagram, Pinterest and Facebook, shaping creative concepts and storytelling for an independent demi-fine jewellery brand. Supported creative development and production, including research for new collections. Worked with high-profile influencers and designers on content for launches and events. Shot and edited content using Lightroom and Premiere Pro. Managed customer service, stock handling and order fulfilment to support studio operations.
Studio and Creative Assistant at Tada and Toy
November 1, 2021 - February 1, 2024
Produced video-led content for TikTok, Instagram, Pinterest and Facebook, shaping creative concepts and storytelling for independent demi-fine jewellery brand. Supported creative development and production, including research for new collections. Worked with high-profile influencers and designers on content for launches and events. Shot and edited content using Lightroom and Premiere Pro. Managed customer service, stock handling and order fulfilment to support studio operations.
Journalism Intern at Euronews
August 1, 2021 - December 1, 2021
Wrote articles and features focused on arts, culture and activism. Worked with editors and publishers to maintain tone across published content. Produced content on social channels and implemented engagement strategies to grow online traffic.
Journalist Intern at Europe News
August 1, 2021 - December 1, 2021
Wrote articles and features focused on arts, culture and activism. Collaborated with editors to maintain tone of voice across published content. Produced content for social media and increased online traffic through social engagement strategies.
Journalism Intern at Europe News
August 1, 2021 - December 1, 2021
Wrote a number of articles and features weekly focused on arts, culture and activism. Worked alongside editors and publishers to establish and maintain appropriate tone of voice across all published content. Produced content on various social media channels including LinkedIn, Twitter and Facebook. Increased opportunities to connect with readers by pioneering social media engagement strategies, resulting in growth of online traffic.
Art Curator at Vacuum Collective
March 1, 2021 - June 1, 2021
Managed installation and operational tasks of 42 emerging artists + exhibition crew. Collaborated with multidisciplinary teams to prepare over 70 pieces of art in a range of mediums and materials for public access, including descriptive and contextual copywriting. Increased collective’s online visibility through an engaged social media strategy and campaign.
Styling and Production Coordinator at Freelance
February 1, 2021 - August 1, 2024
Supported high-end fashion and luxury productions across editorial, red carpet, music and high jewellery campaigns. Managed loan sourcing, brand outreach and collection of bespoke designer pieces for shoots. Coordinated lookbooks, model pulls and pre-production research, including references, materials and budgets. Assisted stylists on set, preparing and maintaining all styling requirements under tight schedules.
Explorer at British Exploring Society
July 1, 2018 - August 1, 2018
Attended six-week expedition to the Peruvian Amazon including SAS survival training. Assisted with videography, audio and photography work documenting the expedition with a leading documentary maker.

Education

BA (Hons) Fine Art (2:1) at Central Saint Martins
September 1, 2019 - June 1, 2023
Diploma of Professional Studies at Central Saint Martins
September 1, 2021 - June 1, 2022
Foundation Degree in Fine Art at Camberwell College of Arts
September 1, 2018 - June 1, 2019
A-levels at Heathfield School
January 11, 2030 - December 28, 2025
Diploma of Professional Studies at Central Saint Martins
September 1, 2021 - June 1, 2022
Diploma of Professional Studies at Central Saint Martins
September 1, 2021 - June 1, 2022
Foundation Degree in Fine Art at Camberwell College of Arts
September 1, 2018 - June 1, 2019
Foundation Degree in Fine Art at Camberwell College of Arts
September 1, 2018 - June 1, 2019

Qualifications

BA: Fine Art (2:1)
September 1, 2019 - June 1, 2023
Diploma of Professional Studies
September 1, 2021 - June 1, 2022
Foundation Degree in Fine Art
September 1, 2018 - June 1, 2019
A-levels (Academic Scholar: Art, French, Classics, Philosophy, Theology & Ethics)
September 1, 2014 - July 31, 2018

Industry Experience

Media & Entertainment, Professional Services, Retail, Consumer Goods, Other, Education, Non-Profit Organization