🌟 Accomplished marketing, communications and engagement leader with outstanding experience in developing Marketing and Communications Strategy, multi-channel marketing plans and building brand awareness. Delivering results. šŸ›  Highly skilled in building teams and brands from the ground up to support scaling and enable growth. Experienced in B2B Tech (with a long-standing career history in speech tech and AI), Healthcare, Professional Services and Charity. šŸŒŽ Experienced in providing international marketing expertise across EMEA, North America and LATAM. šŸ¤ My strength has always been my ability to communicate with people from all levels – be that a CEO or a member of the public. My friendly, welcoming approach serves me well in creating meaningful, lasting relationships. šŸ‘“ Experienced in working with senior leadership teams and executive boards to define goals, vision and strategy and create aligned marketing and communications strategies and activities – making that vision a reality. šŸ“ˆ Very talented, dedicated and extremely hardworking senior marketeer, communicator and leader. With the ability to assess comprehensive project and campaign needs before implementing an innovative strategic plan to increase leads, awareness, influence decisions and affect behaviour. Whether fostering strategic partnerships with internal or external stakeholders - delivering strong, sustainable results. Core skills: marketing leadership, marketing strategy and planning, branding, digital marketing, social media, exhibitions and events, innovative content development, customer retention, budget management, stakeholder engagement and internal communications.…

Gemma Sandford

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🌟 Accomplished marketing, communications and engagement leader with outstanding experience in developing Marketing and Communications Strategy, multi-channel marketing plans and building brand awareness. Delivering results. šŸ›  Highly skilled in building teams and brands from the ground up to support scaling and enable growth. Experienced in B2B Tech (with a long-standing career history in speech tech and AI), Healthcare, Professional Services and Charity. šŸŒŽ Experienced in providing international marketing expertise across EMEA, North America and LATAM. šŸ¤ My strength has always been my ability to communicate with people from all levels – be that a CEO or a member of the public. My friendly, welcoming approach serves me well in creating meaningful, lasting relationships. šŸ‘“ Experienced in working with senior leadership teams and executive boards to define goals, vision and strategy and create aligned marketing and communications strategies and activities – making that vision a reality. šŸ“ˆ Very talented, dedicated and extremely hardworking senior marketeer, communicator and leader. With the ability to assess comprehensive project and campaign needs before implementing an innovative strategic plan to increase leads, awareness, influence decisions and affect behaviour. Whether fostering strategic partnerships with internal or external stakeholders - delivering strong, sustainable results. Core skills: marketing leadership, marketing strategy and planning, branding, digital marketing, social media, exhibitions and events, innovative content development, customer retention, budget management, stakeholder engagement and internal communications.…

Available to hire

🌟 Accomplished marketing, communications and engagement leader with outstanding experience in developing Marketing and Communications Strategy, multi-channel marketing plans and building brand awareness. Delivering results.

šŸ›  Highly skilled in building teams and brands from the ground up to support scaling and enable growth. Experienced in B2B Tech (with a long-standing career history in speech tech and AI), Healthcare, Professional Services and Charity.

šŸŒŽ Experienced in providing international marketing expertise across EMEA, North America and LATAM.

šŸ¤ My strength has always been my ability to communicate with people from all levels – be that a CEO or a member of the public. My friendly, welcoming approach serves me well in creating meaningful, lasting relationships.

šŸ‘“ Experienced in working with senior leadership teams and executive boards to define goals, vision and strategy and create aligned marketing and communications strategies and activities – making that vision a reality.

šŸ“ˆ Very talented, dedicated and extremely hardworking senior marketeer, communicator and leader. With the ability to assess comprehensive project and campaign needs before implementing an innovative strategic plan to increase leads, awareness, influence decisions and affect behaviour. Whether fostering strategic partnerships with internal or external stakeholders - delivering strong, sustainable results.

Core skills: marketing leadership, marketing strategy and planning, branding, digital marketing, social media, exhibitions and events, innovative content development, customer retention, budget management, stakeholder engagement and internal communications.

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Work Experience

Marketing & Communications Consultant at Marketing by Aurora Ltd
April 1, 2023 - Present
Independent marketing & communications consultant providing expert, strategic advice. Acting as a Fractional Marketing & Communications Director or CMO, delivering interim and project-based support including Marketing Strategies & Plans, Go-to-Market Strategies, Marketing Auditing, Annual Campaign Planning, Messaging & Storytelling, Social Media Marketing, Media Campaigns, Event Marketing and SEO.
VP of Marketing at Verbio Technologies
July 1, 2022 - April 30, 2023
Led all aspects of marketing across EMEA, LATAM & North America. Established a new global marketing department covering Product Marketing, PR and Content, Events and Digital Marketing. Developed and implemented a marketing strategy and activity plan. Built brand awareness and lead generation, accelerated growth and established market positioning. Supported global Sales with toolkit and reviews including Sales Kick Off, QBRs and weekly updates. Developed and grew partner relations supporting channel sales. Managed marketing budget.
Director of Marketing & Communications at G2 Speech
December 1, 2016 - July 31, 2022
Board-level leadership of marketing and communications strategy. Led Marketing and Communications Team, coaching Sales, Project and Product teams. Built and led a modern, integrated function delivering high-impact communications aligned with product and commercial objectives. Directed internal and external engagement activities (webinars, tradeshows, digital marketing, product launches, case studies, tenders) and oversaw Marketing Policies, CI guidelines, internal comms and social media. Managed stakeholders and budget with ROI focus.
Marketing & Communications Consultant at Recognosco
March 1, 2019 - July 31, 2022
Developed and implemented Marketing and Communications strategy & plans supporting commercial objectives and growth. Built the company brand and broad partner network.
Head of Marketing and Communications at G2 Speech
January 1, 2015 - December 31, 2016
Created and implemented strategy for marketing and communications; led stakeholder relations; supported Sales with enablement tools and lead nurturing; collaborated with product and development on campaigns.
Marketing and Communications Manager at G2 Speech
April 1, 2013 - January 31, 2015
Managed communications and marketing across the UK & Ireland; developed MarCom strategy; improved stakeholder relations; led internal communications; increased website traffic and oversaw SEO/SEA and content creation.
Communications and Engagement Manager at Leeds and York Partnership NHS Foundation Trust
February 1, 2011 - April 30, 2013
Developed strategic plans for mental health & learning disability campaigns; membership recruitment & engagement; managed partnerships; led high-profile campaigns and events; oversaw fundraising and sponsorship; media relations and reputation management.
Senior Communications Officer at Leeds and York Partnership NHS Foundation Trust
May 1, 2008 - February 28, 2011
Lead copywriter and proofreader for Trust publications; press releases; internal communications; recruitment and reputation management; developed social media strategy and website content management.
PR & Communications Officer at Leeds and York Partnership NHS Foundation Trust
November 1, 2007 - May 31, 2008
Copywriting and proofreading; event planning; press releases; internal communications; recruitment and reputation management.

Education

BA (Hons) PR & Media Communications (2:1) at University of Lincoln
January 1, 2003 - December 31, 2006
AS & A Levels at Franklin College
January 1, 2001 - December 31, 2003

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Healthcare