Hi, I’m Gemmy, a design leader with over a decade of experience shaping product experiences across fintech, e-commerce, SaaS, proptech, and B2B platforms. I help teams define and execute design strategies that align user needs with business goals, build scalable design systems, and deliver meaningful outcomes that customers love. I lead with empathy, curiosity, and a bias for action, fostering collaborative cultures that prize user happiness and continuous innovation. I’m passionate about turning insights from advanced UX research into practical, delightful solutions across devices and touchpoints, and I enjoy mentoring teams and evangelizing design thinking across organizations.

Gemmy Adyendra

Hi, I’m Gemmy, a design leader with over a decade of experience shaping product experiences across fintech, e-commerce, SaaS, proptech, and B2B platforms. I help teams define and execute design strategies that align user needs with business goals, build scalable design systems, and deliver meaningful outcomes that customers love. I lead with empathy, curiosity, and a bias for action, fostering collaborative cultures that prize user happiness and continuous innovation. I’m passionate about turning insights from advanced UX research into practical, delightful solutions across devices and touchpoints, and I enjoy mentoring teams and evangelizing design thinking across organizations.

Available to hire

Hi, I’m Gemmy, a design leader with over a decade of experience shaping product experiences across fintech, e-commerce, SaaS, proptech, and B2B platforms. I help teams define and execute design strategies that align user needs with business goals, build scalable design systems, and deliver meaningful outcomes that customers love. I lead with empathy, curiosity, and a bias for action, fostering collaborative cultures that prize user happiness and continuous innovation.

I’m passionate about turning insights from advanced UX research into practical, delightful solutions across devices and touchpoints, and I enjoy mentoring teams and evangelizing design thinking across organizations.

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Language

English
Fluent
Indonesian
Fluent

Work Experience

Head of User Experience at Bank Sinarmas
April 1, 2024 - Present
Lead user experience strategy and design for digital banking platforms; manage design teams and drive UX processes and design systems.
Product Design Lead at Bank Sinarmas
January 31, 2024 - September 26, 2025
Senior Product Designer at Gems Design
May 1, 2018 - September 26, 2025
Contributed to product design initiatives with a focus on usability and visual design.
Senior Product Designer at Gems Design
August 1, 2018 - September 26, 2025
Continued senior product design responsibilities, delivering iterative design improvements.
CEO & Head of UX at Gems Design
August 1, 2017 - September 26, 2025
Founder at Gems Design
December 1, 2013 - September 26, 2025
Head of User Experience at Bank Sinarmas
April 1, 2024 - Present
Lead UX strategy and design for digital banking products, build and scale UX team, drive advanced UX research, design systems, and ensure user-centric product outcomes across platforms.
Product Design Lead at Unknown (likely Gems Design or related agency)
January 31, 2024 - September 26, 2025
Led product design strategy and execution; defined design systems and design processes; mentored teams.
Senior Product Designer at Gems Design
May 31, 2018 - September 26, 2025
Senior Product Designer delivering end-to-end design for clients; contributed to UX research and product strategies.
Product Design Lead at Gems Design
August 31, 2018 - September 26, 2025
Led product design efforts, design systems, client collaboration, and design leadership.
CEO & Head of UX at Gems Design
August 31, 2017 - September 26, 2025
Executive leadership of design practice; built design strategy, brand identity, and scalable systems.
CEO & Head of UX at Gems Design
December 31, 2013 - September 26, 2025
Leadership and strategic direction of design consultancy; oversaw multiple client engagements and teams.
Head of User Experience at Bank Sinarmas
April 1, 2024 - Present
Lead UX strategy and design across platforms, build design systems, and improve user outcomes.
Product Design Lead at Bank Sinarmas
January 31, 2024 - September 26, 2025
Directed product design and UX research for fintech platforms, aligning user needs with business goals.
Senior Product Designer at Bank Sinarmas
August 31, 2018 - September 26, 2025
Delivered end-to-end product design and oversight for multiple initiatives.
CEO & Head of UX at Gems Design
August 31, 2017 - September 26, 2025
Led design direction, strategy and operations for Gems Design.
Founder / Head of UX at Gems Design
December 31, 2013 - September 26, 2025
Founded Gems Design and led UX projects for clients.

Education

Bachelor's degree at University of Indonesia
January 11, 2030 - September 26, 2025
UX Certification at Nielsen Norman Group
January 11, 2030 - September 26, 2025
at University of Indonesia
January 11, 2030 - September 26, 2025
UX Certification at Nielsen Norman Group
January 11, 2030 - September 26, 2025

Qualifications

UX Certification - Nielsen Norman Group
January 11, 2030 - September 26, 2025
Product Design Leadership Training
January 11, 2030 - September 26, 2025
UX Certification
January 11, 2030 - September 26, 2025

Industry Experience

Financial Services, Software & Internet, Professional Services, Other, Retail, Media & Entertainment