I'm a marketing and brand strategist with 15+ years of experience helping founders and companies clarify their positioning, refine their brand, and connect with the right audience. I've worked across a wide range of sectors and have also founded and launched my own company, giving me a strong, practical understanding of both strategy and execution. I'm passionate about purpose-led brands and holistic thinking, blending commercial strategy with human-centered approaches. I thrive with founders and teams who value clarity, integrity, and sustainable growth, and I love shaping clear brand narratives, building go-to-market plans, and guiding teams through complexity with confidence.

Genevieve Bateman

I'm a marketing and brand strategist with 15+ years of experience helping founders and companies clarify their positioning, refine their brand, and connect with the right audience. I've worked across a wide range of sectors and have also founded and launched my own company, giving me a strong, practical understanding of both strategy and execution. I'm passionate about purpose-led brands and holistic thinking, blending commercial strategy with human-centered approaches. I thrive with founders and teams who value clarity, integrity, and sustainable growth, and I love shaping clear brand narratives, building go-to-market plans, and guiding teams through complexity with confidence.

Available to hire

I’m a marketing and brand strategist with 15+ years of experience helping founders and companies clarify their positioning, refine their brand, and connect with the right audience. I’ve worked across a wide range of sectors and have also founded and launched my own company, giving me a strong, practical understanding of both strategy and execution.

I’m passionate about purpose-led brands and holistic thinking, blending commercial strategy with human-centered approaches. I thrive with founders and teams who value clarity, integrity, and sustainable growth, and I love shaping clear brand narratives, building go-to-market plans, and guiding teams through complexity with confidence.

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Language

English
Fluent

Work Experience

CEO at EnergiField
June 1, 2022 - Present
Led the holistic wellness communications platform and AI-driven CRM initiative, guiding strategy and execution for client health and wellness brands.
Meditation Teacher / Healer at Self-employed / EnergiField Wellness
January 1, 2020 - Present
Delivered meditation sessions, Qi Gong healing, holistic counselling, and breathwork coaching as part of a wellbeing practice.
Senior Marketing Specialist at Vela Days
June 1, 2021 - June 30, 2022
Led growth-focused marketing, brand messaging, and performance campaigns for a hemp skincare line, including a November 2021 launch and a May 2021 relaunch strategy.
Brand Director at Hemple CBD
June 1, 2020 - May 31, 2021
Directed brand strategy and relaunch initiatives for a high-quality wellness CBD line, focusing on sustainability and market leadership.
Brand Manager at Aphothe m Labs CBD
July 1, 2019 - March 31, 2020
Led CBD brand management in London; built new brand strategy and campaigns for relaunch, including product and communications.
Project Lead at The Projects
February 1, 2017 - August 31, 2018
Led integrated marketing campaigns across content, experiential, strategy, design, and influencer pillars for clients including MLA, Frucor, Rimmel, Centre Group, Finder, Lion Australia, Brown-Forman.
Freelance Brand Director at Studio of Art and Commerce
February 1, 2019 - June 30, 2019
Provided brand strategy, design, and communications leadership for clients across London and Sydney; built core brand capabilities and outputs.
Marketing Manager at Kite Eyewear
October 1, 2018 - February 28, 2019
Led go-to-market, rebranding, and marketing initiatives for a luxury eyewear label seeking to disrupt the market.
Account Manager at BBDO / Clemenger
April 1, 2015 - December 31, 2016
Managed brand campaigns and client relationships within Australia’s leading marketing communications network.

Education

Bachelor of Communications at Charles Sturt University
January 11, 2030 - December 22, 2025
Award School at Award School
January 1, 2013 - December 31, 2013

Qualifications

Award School
January 11, 2030 - December 22, 2025

Industry Experience

Media & Entertainment, Professional Services, Retail, Healthcare, Software & Internet, Consumer Goods, Other