Overview:
Collaborated with a boutique eCommerce brand to revamp their product funnel and improve checkout conversions using Elementor.

Objective:
To increase sales and average order value through an optimized user experience and targeted sales funnel.

Approach:

Conducted funnel analysis and heatmap tracking.

Designed a mobile-friendly product landing page highlighting key offers.

Integrated upsell pages and automated email recovery for abandoned carts.

Applied persuasive copywriting and social proof elements to boost trust.

Results:

50% increase in total sales within 6 weeks.

Reduced cart abandonment by 30%.

Increased repeat customer rate by 25%.

Tools & Skills:
Elementor, WooCommerce, Google Analytics, CRO, A/B Testing, Funnel Optimization.

Reflection:
Through strategic page design and automation, the brand achieved measurable growth and a smoother customer journey, reinforcing the value of conversion-oriented design.

High-Converting Sales Funnel and Landing Page Design for an Online Course Creator (LMS Project)

Overview:

I partnered with an online learning brand seeking to improve course enrollments through a structured and visually appealing sales funnel. The client’s existing pages were underperforming, with low conversion rates and poor user engagement. My goal was to rebuild their funnel using a marketing-driven design approach.

Objective:

To design and implement a high-converting sales funnel and landing page system that captures leads, builds trust, and drives paid course enrollments.

Strategy & Approach:

I began with an in-depth audit of the client’s website and analytics data to identify friction points in the user journey. Based on insights, I:

Crafted a conversion-focused funnel strategy with a free-webinar lead magnet.

Designed responsive landing and sales pages using Elementor, applying persuasive copywriting and visual storytelling.

Integrated email automation through ActiveCampaign to nurture leads.

Implemented tracking pixels and analytics for data-driven optimization.

Execution:

Built a three-stage funnel (Opt-in → Webinar → Checkout Page).

Optimized on-page SEO and call-to-action placement.

Designed all funnel assets (banners, CTAs, visuals) to match the brand identity.

Collaborated with the marketing team to align launch messaging and offer positioning.

Results:

Achieved a 57% increase in lead conversions within the first month.

Boosted course enrollment rate by 42%.

Reduced bounce rate by 38% through improved UX and content flow.

Generated a 3.1x ROI on ad spend during the launch campaign.

Tools & Skills Used:

Elementor, WordPress, ActiveCampaign, Google Analytics, Meta Pixel, Email Automation, Funnel Strategy, Copywriting, Conversion Rate Optimization (CRO)

Reflection:

This project demonstrated the effectiveness of combining strong marketing psychology with data-driven design. By optimizing the entire customer journey—from first click to checkout—I was able to help the client scale their online course sales sustainably.

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