I worked with JUXT to design the visual identity and event collateral for XT25, a high-profile fintech conference held in London. The project included creating a cohesive set of assets that communicated professionalism, innovation, and engagement for attendees and speakers alike.
I designed a wide range of materials spanning the full attendee journey, including:
A conference logo and colour palette to establish a consistent visual identity
Speaker profiles, including layouts for bios and headshots
A clear, visually structured event agenda highlighting sessions, panels, and networking opportunities
Presentation slides and on-stage materials
High-quality photography integration and imagery treatment for live events
Promotional materials for pre- and post-event campaigns
The design emphasised clarity, hierarchy, and accessibility. Using high-quality photography of live events, bold typography, and a restrained colour palette, the materials communicated a professional yet approachable tone. Careful attention was given to balancing imagery with text, ensuring both readability and visual engagement.
XT25 successfully established JUXT as a thought leader in fintech innovation, with attendees responding positively to the clear, visually engaging event materials. The branding and collateral were also leveraged in pre- and post-event promotions, creating a unified look and feel across all touch-points.
https://www.twine.net/signin
graphicdesigner designer illustrator webdesigner branding photo logo…I worked with JUXT to design the visual identity and event collateral for XT25, a high-profile fintech conference held in London. The project included creating a cohesive set of assets that communicated professionalism, innovation, and engagement for attendees and speakers alike.
I designed a wide range of materials spanning the full attendee journey, including:
A conference logo and colour palette to establish a consistent visual identity
Speaker profiles, including layouts for bios and headshots
A clear, visually structured event agenda highlighting sessions, panels, and networking opportunities
Presentation slides and on-stage materials
High-quality photography integration and imagery treatment for live events
Promotional materials for pre- and post-event campaigns
The design emphasised clarity, hierarchy, and accessibility. Using high-quality photography of live events, bold typography, and a restrained colour palette, the materials communicated a professional yet approachable tone. Careful attention was given to balancing imagery with text, ensuring both readability and visual engagement.
XT25 successfully established JUXT as a thought leader in fintech innovation, with attendees responding positively to the clear, visually engaging event materials. The branding and collateral were also leveraged in pre- and post-event promotions, creating a unified look and feel across all touch-points.
https://www.twine.net/signin
graphicdesigner designer illustrator webdesigner branding photo logoWW…