Hi, I’m George Sami Shafik. I’m a performance-driven digital marketing specialist with hands-on expertise in media buying, campaign optimization, and analytics. I design and manage multi-channel campaigns to drive awareness, engagement, and sales for brands in Saudi Arabia and Egypt, using data-led strategies to maximize ROI. I excel at retargeting, conversion tracking, and building strong client partnerships. My approach blends competitor insights, influencer collaborations, and data-driven optimization to deliver measurable results. Highlights include a Ramadan WhatsApp campaign that generated 20,000 SAR in one week and strategic partnerships that boosted brand visibility and performance.…

George Sami Shafik

Hi, I’m George Sami Shafik. I’m a performance-driven digital marketing specialist with hands-on expertise in media buying, campaign optimization, and analytics. I design and manage multi-channel campaigns to drive awareness, engagement, and sales for brands in Saudi Arabia and Egypt, using data-led strategies to maximize ROI. I excel at retargeting, conversion tracking, and building strong client partnerships. My approach blends competitor insights, influencer collaborations, and data-driven optimization to deliver measurable results. Highlights include a Ramadan WhatsApp campaign that generated 20,000 SAR in one week and strategic partnerships that boosted brand visibility and performance.…

Available to hire

Hi, I’m George Sami Shafik. I’m a performance-driven digital marketing specialist with hands-on expertise in media buying, campaign optimization, and analytics. I design and manage multi-channel campaigns to drive awareness, engagement, and sales for brands in Saudi Arabia and Egypt, using data-led strategies to maximize ROI.

I excel at retargeting, conversion tracking, and building strong client partnerships. My approach blends competitor insights, influencer collaborations, and data-driven optimization to deliver measurable results. Highlights include a Ramadan WhatsApp campaign that generated 20,000 SAR in one week and strategic partnerships that boosted brand visibility and performance.

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Skills

Experience Level

Language

English
Fluent
Arabic
Fluent

Work Experience

Digital Media Buyer at O Solutions
January 1, 2025 - November 14, 2025
Managed a monthly ad budget of 60,000 SAR across multiple platforms to drive awareness, engagement, and sales. Executed full-funnel campaigns and optimized performance through analytics, A/B testing, and accurate tracking setup. Conducted regular competitor research, providing insights that improved sales strategies. Set up advanced tracking with GTM to ensure accurate performance measurement. Launched WhatsApp retargeting campaigns through Cartat (Zid), improving conversions from abandoned carts. Built and maintained strong client relationships while scouting influencers to enhance brand visibility. Created and managed Mailchimp email campaigns to support product launches and strengthen customer retention.
Digital Media Buyer at O Solutions
January 1, 2025 - November 15, 2025
Managed a monthly ad budget of 60,000 SAR across multiple platforms to drive awareness, engagement, and sales. Executed full-funnel campaigns and optimized performance through analytics, A/B testing, and accurate tracking setup. Conducted regular competitor research, providing insights that improved sales strategies. Set up advanced tracking with GTM to ensure accurate performance measurement. Launched WhatsApp retargeting campaigns through Cartat (Zid), improving conversions from abandoned carts. Built and maintained strong client relationships while scouting influencers to enhance brand visibility. Created and managed Mailchimp email campaigns to support product launches and strengthen customer retention.

Education

B.Sc. in Automotive & Locomotive Engineering at Helwan University – Matareya Branch
September 1, 2019 - July 1, 2024
B.Sc. at Helwan University – Matareya Branch
September 1, 2019 - July 1, 2024
B.Sc. in Automotive & Locomotive Engineering at Helwan University – Matareya Branch
September 1, 2019 - July 1, 2024
B.Sc. at Helwan University – Matareya Branch
September 1, 2019 - July 1, 2024

Qualifications

Google Ads Search Certification
January 11, 2030 - August 1, 2025
Meta Certified Media Buying Professional
January 11, 2030 - November 14, 2025
HubSpot Digital Marketing Fundamentals
January 11, 2030 - November 14, 2025
SEO Fundamentals (SEMrush)
January 11, 2030 - June 1, 2025
Google Ads Search Certification
August 1, 2025 - November 14, 2025
Meta Certified Media Buying Professional
September 1, 2024 - November 14, 2025
HubSpot Digital Marketing Fundamentals
September 1, 2024 - November 14, 2025
SEO Fundamentals (SEMrush)
June 1, 2025 - November 14, 2025
Google Ads Search Certification
August 1, 2025 - November 15, 2025
Meta Certified Media Buying Professional
September 1, 2024 - November 15, 2025
HubSpot Digital Marketing Fundamentals
September 1, 2024 - November 15, 2025
SEO Fundamentals (SEMrush)
June 1, 2025 - November 15, 2025
Google Ads Search Certification
August 1, 2025 - November 15, 2025
Meta Certified Media Buying Professional
September 1, 2024 - November 15, 2025
HubSpot Digital Marketing Fundamentals
September 1, 2024 - November 15, 2025
SEO Fundamentals (SEMrush)
June 1, 2025 - November 15, 2025

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Retail, Other

Skills

Experience Level