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I'm a versatile art director and social media manager with a passion for visual storytelling and audience engagement. Over the years, I've built and led creative campaigns for festivals and brands, blending editorial polish with data-driven strategy to boost reach and resonance. I excel at coordinating cross-functional teams, curating compelling content, and shaping artistic direction that reflects cultural diversity. I'm excited to continue crafting engaging experiences at the intersection of media, culture, and community.…I'm a versatile art director and social media manager with a passion for visual storytelling and audience engagement. Over the years, I've built and led creative campaigns for festivals and brands, blending editorial polish with data-driven strategy to boost reach and resonance. I excel at coordinating cross-functional teams, curating compelling content, and shaping artistic direction that reflects cultural diversity. I'm excited to continue crafting engaging experiences at the intersection of media, culture, and community.

George Kallifatidis

Art Director, Social Media Manager, Photographer, +1

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I'm a versatile art director and social media manager with a passion for visual storytelling and audience engagement. Over the years, I've built and led creative campaigns for festivals and brands, blending editorial polish with data-driven strategy to boost reach and resonance. I excel at coordinating cross-functional teams, curating compelling content, and shaping artistic direction that reflects cultural diversity. I'm excited to continue crafting engaging experiences at the intersection of media, culture, and community.…I'm a versatile art director and social media manager with a passion for visual storytelling and audience engagement. Over the years, I've built and led creative campaigns for festivals and brands, blending editorial polish with data-driven strategy to boost reach and resonance. I excel at coordinating cross-functional teams, curating compelling content, and shaping artistic direction that reflects cultural diversity. I'm excited to continue crafting engaging experiences at the intersection of media, culture, and community.

Available to hire

I’m a versatile art director and social media manager with a passion for visual storytelling and audience engagement. Over the years, I’ve built and led creative campaigns for festivals and brands, blending editorial polish with data-driven strategy to boost reach and resonance.

I excel at coordinating cross-functional teams, curating compelling content, and shaping artistic direction that reflects cultural diversity. I’m excited to continue crafting engaging experiences at the intersection of media, culture, and community.

Skills

Branding

Copywriting

Experience Level

Branding

Expert

Copywriting

Expert

Language

Greek, Modern

Fluent

English

Fluent

Work Experience

Social Media Manager at Wise Monkeys Agency

December 31, 2020 - December 31, 2020

Spearheaded day-to-day campaign management, maintained brand consistency, and achieved a 45% increase in campaign effectiveness. Drove brand and company awareness across diverse social media platforms, resulting in a 60% growth in brand reach and engagement. Collaborated with the brand to devise and execute impactful social media strategies, leading to significant improvements in audience engagement and brand visibility. Directed all social media interactions between customers and the company, ensuring growth of enhanced customer satisfaction and loyalty. Developed actionable plans to cultivate and retain followers across popular platforms such as X, TikTok, Facebook, Pinterest, YouTube, and LinkedIn, yielding a 35% increase in follower acquisition and retention. Used analytics tools including Google Analytics to track progress and optimize performance, contributing to a 20% improvement in social media ROI. Managed the creation and execution of the monthly editorial calendar, incorpora

Art Director at Self-employed

January 1, 2020 - October 30, 2025

Collaborated with partners to assess client/company requirements, devised project strategies, and produced compelling visual elements for ad campaigns, focusing on campaign effectiveness and client satisfaction. Aligned with company/client objectives to establish clear goals, provide regular updates and feedback, and deliver final campaigns, leading to improved client retention and campaign success. Conducted comprehensive research to gain insights into brand objectives, target markets, and industry trends, facilitating informed decision-making and strategic planning, resulting in elevated campaign relevance and audience engagement.

Social Media Manager & Photographer at Cosmopolis Festival Kavala, Greece

December 31, 2018 - December 31, 2018

Content creation and scheduling: developed and posted engaging content on various social media platforms, including captions and hashtags. Live event coverage: provided real-time updates and live coverage of festival events through Instagram Stories, Facebook Live, etc. Community engagement: monitored and responded to comments and messages, fostering a positive and interactive online community. Event photography: captured high-quality images of performances, attendees, and the festival atmosphere. Photo editing and archiving: edited and organized photos for social media and promotional use. Collaboration: coordinated with social media team, performers, and staff to ensure cohesive branding and captured requested shots. Tracked metrics across platforms to measure success and gather feedback for future editions.

Art Director at Cosmopolis Festival Kavala (Volunteer)

December 31, 2020 - December 31, 2020

Define and shape the festival's artistic theme and creative direction; curate a diverse lineup; supervise budgets; coordinate with production teams; community outreach; fostering participation; assess success via feedback and metrics; balance local and international arts to maximize cross-cultural engagement.