As a dedicated Full-time Professional Freelancer, I transform strategic vision into compelling visual narratives. I specialize in partnering with brands to elevate their market presence through integrated creative solutions. My expertise encompasses the full design lifecycle: from conceptualizing and crafting original visual designs, animations, and illustrations for multi-channel advertising campaigns, to producing brand-aligned, mockup-ready photography both in-studio and on location. I have a proven track record of revitalizing brand identity, having successfully led the comprehensive redesign of corporate assets and stationery for a sister company to ensure market cohesion. My role extends beyond execution to active innovation, where I collaborate in composing and developing fresh conceptual ideas that drive growth for core and affiliated companies. I am driven by a passion for building visual systems that are not only aesthetically outstanding but also strategically effective.…

George Mokgophe

As a dedicated Full-time Professional Freelancer, I transform strategic vision into compelling visual narratives. I specialize in partnering with brands to elevate their market presence through integrated creative solutions. My expertise encompasses the full design lifecycle: from conceptualizing and crafting original visual designs, animations, and illustrations for multi-channel advertising campaigns, to producing brand-aligned, mockup-ready photography both in-studio and on location. I have a proven track record of revitalizing brand identity, having successfully led the comprehensive redesign of corporate assets and stationery for a sister company to ensure market cohesion. My role extends beyond execution to active innovation, where I collaborate in composing and developing fresh conceptual ideas that drive growth for core and affiliated companies. I am driven by a passion for building visual systems that are not only aesthetically outstanding but also strategically effective.…

Available to hire

As a dedicated Full-time Professional Freelancer, I transform strategic vision into compelling visual narratives. I specialize in partnering with brands to elevate their market presence through integrated creative solutions.

My expertise encompasses the full design lifecycle: from conceptualizing and crafting original visual designs, animations, and illustrations for multi-channel advertising campaigns, to producing brand-aligned, mockup-ready photography both in-studio and on location.

I have a proven track record of revitalizing brand identity, having successfully led the comprehensive redesign of corporate assets and stationery for a sister company to ensure market cohesion. My role extends beyond execution to active innovation, where I collaborate in composing and developing fresh conceptual ideas that drive growth for core and affiliated companies.

I am driven by a passion for building visual systems that are not only aesthetically outstanding but also strategically effective.

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Language

English
Fluent
Tswana
Fluent

Work Experience

Graphic Designer, Photographer, Animator & Illustrator at Pantone Reign Advertising
January 1, 2022 - January 1, 2023
Created visual designs, animations and illustrations for advertising campaigns.
Art Director, Sound Designer & Animator at Footprints Advertising
January 1, 2023 - Present
Led art direction and animation, and contributed sound design for product advertising and brand development.
Freelance Designer at McOphe Creatives
January 8, 2026 - Present
Consulting Head of Studio at Footprints Advertising Agency
May 1, 2024 - June 1, 2024
Leading Creative Campaign Development: Spearheading the creation of compelling visual designs, dynamic animations, and custom illustrations that form the cornerstone of multi-channel advertising campaigns. Driving End-to-End Asset Production: Establishing and managing an in-house photo studio capability, directing on-location shoots and producing polished, mockup-ready photography that elevates brand presentation. Orchestrating Strategic Brand Evolution: Championing the comprehensive redesign of sister company stationary and core brand assets to ensure visual cohesion, professionalism, and market impact across the organization. Pioneering Conceptual Innovation: Proactively composing and pitching new conceptual ideas and creative frameworks to fuel growth and brand distinction for the company and its sister entities.
Consulting Creative Designer at H&G Advertising Agency
June 1, 2024 - April 1, 2025
Pioneered strategic visual and motion design systems for high-impact advertising campaigns, translating marketing objectives into compelling narratives that elevated brand perception and user engagement. Led the end-to-end visual concept development for the company and its sister organizations, from initial ideation to polished execution. This included generating innovative conceptual ideas that addressed core business challenges and market opportunities. Spearheaded a comprehensive brand asset transformation, including the strategic redesign of all sister company stationary and core digital/physical assets to ensure brand coherence, modernity, and competitive distinction across the portfolio. Established and managed an in-house photography studio capability, producing professional-grade, mockup-ready photography on location. This initiative enhanced creative agility, reduced external costs, and ensured absolute brand consistency across all visual content.
Full-Time Freelancer at McOphe Creatives
April 1, 2025 - Present
Conceptual Design & Art Direction: Generating and developing innovative visual concepts for integrated advertising campaigns, encompassing compelling illustrations, motion graphics, and dynamic animations. End-to-End Visual Asset Production: Leading the entire creative process—from initial ideation to final execution—producing high-impact designs, animations, and illustrative content for multi-channel marketing initiatives. Brand Identity & Systems Management: Revitalizing brand presence through the strategic redesign of core assets, including comprehensive stationery systems and digital templates for parent and sister companies. In-House Studio Production: Establishing an agile, in-house photography studio capability, directing and producing mockup-ready photography both on-set and on-location to ensure brand consistency and accelerate project timelines.
Consulting Strategic Designer at H&G Advertising Agency
June 1, 2024 - April 1, 2025
Pioneered strategic visual and motion design systems for high-impact advertising campaigns, translating marketing objectives into compelling narratives that elevated brand perception and user engagement. Led the end-to-end visual concept development for the company and its sister organizations, from initial ideation to polished execution. This included generating innovative conceptual ideas that addressed core business challenges and market opportunities. Spearheaded a comprehensive brand asset transformation, including the strategic redesign of all sister company stationary and core digital/physical assets to ensure brand coherence, modernity, and competitive distinction across the portfolio. Established and managed an in-house photography studio capability, producing professional-grade, mockup-ready photography on location. This initiative enhanced creative agility, reduced external costs, and ensured absolute brand consistency across all visual content.

Education

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Qualifications

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Industry Experience

Media & Entertainment, Professional Services
    paper Hospitality And Tourism Association of Botswana: HATAB - GOLF DAY - 2025

    As Consulting Head of Creative for the Hospitality and Tourism Association of Botswana (HATAB), my role in the 5th Golf Day 2025 was to architect the complete visual and experiential identity of the event.

    I was responsible for steering the creative vision from concept to execution, ensuring every touchpoint reinforced HATAB’s brand of excellence and celebrated Botswana’s vibrant hospitality sector. This encompassed the overall event theme, stage design, promotional materials, digital content, and on-course branding, all crafted to create a memorable, engaging, and prestigious atmosphere for sponsors, players, and guests.

    My mission was to translate the spirit of networking, sport, and industry celebration into a cohesive and impactful experience that elevated the event’s profile and left a lasting impression.