Launching Mollie’s First City Center Location

Mollie’s is a modern diner and motel concept conceived by Soho House founder Nick Jones. The brand’s goal: evolve into a disruptive experience, refining the charm of the American diner into a take on Americana that is stylish, modern, and cool.

Manchester marked the brand’s first city-centre flagship. This shift required adapting the identity for a premium location while maintaining a cohesive link to the original brand. I established a refined execution, striking the fine balance between characterful nostalgia and a contemporary, high-end aesthetic. Pairing bold design with playful concepts to provide hallmark moments
of “surprise and delight,” the identity was elevated to suit a premium,
city-centre destination.

View: https://www.twine.net/signin