Freelance Digital Marketer at Self-employed

Google (Search, Display, Video, App, Pmax) and Facebook (Meta) ads campaigns development, implementation, management, reporting, analysis and optimization. Active work with Looker Studio, GA4 and all Meta products. Google Ads & Meta account set-up (pixel/gtag and events/goals). Consultation services in marketing, digital marketing and e-commerce - strategy development and implementation for e-commerce and other businesses, set up and launch of online stores. Social media pages creation and set-up, content strategy development and deployment, SM pages content management, including posting plans development, copywriting and implementation. Digital marketing trainings for marketing managers and small business owners.

Head of Digital Marketing and Advertising at Sesame.bg

Strategic digital marketing planning, implementation, analysis & reporting using tools like Power BI, GA4, Looker Studio, Trello. Social media & content management, including copywriting and posting plans development. Performance advertising, including Meta, Google ads and other platforms (Taboola, EasyAds, AdWise, Clickadilla). Work with agencies & external partners, as well as project management & budgeting.

Head of Marketing at Grabo.bg

Development and implementation of Grabo’s overall marketing strategy, including digital (website as the main owned media platform, social media, email marketing, performance marketing, digital PR, outdoor, radio and TV advertising). Initiation, creation, execution & optimization of marketing campaigns (both B2C and B2B). Collaboration with agencies for outdoor, radio and TV campaigns’ media planning. Management of a team of designers and digital marketing specialists. Project management and cross-regional coordination to achieve sales goals. Development of customer surveys to gain insights on consumer behavior.

Founder, Owner & Marketing Manager at Znaiko.bg

Strategic planning & hands-on development of the online store www.Znaiko.bg, including platform selection, initial setup, launch and administration through its CMS using Gomba Shop, plus logistics management with Microinvest tools. Importing Dutch brands, pricing, promotions & discounts, content management & copywriting, marketing & brand management (including B2B). Digital advertising strategy and implementation – PPC, email marketing, influencer marketing, PR. Partner relationships management, client service & people management.

Digital Communications Manager at METRO Cash and Carry

Development and delivery of METRO's digital strategy, planning and execution of digital marketing campaigns in B2C and B2B environments, performance reporting and analysis using Adobe Analytics. Budget planning and management for online activities; year-long subcontracting with agencies; social media strategy and management; content marketing; newsletters and internal communications; cross-functional collaboration with stakeholders.

Online Marketing Manager at Max Telecom

Development and implementation of the online marketing strategy, yearly plans for online activities, budget planning. Channels include paid search (Google Ads), social media, display advertising, email marketing, CRM; coordination with subcontractors and agencies; website development and UX improvements; SEO/SEM, online reputation management; internal surveys.

Co-founder & Marketing Manager at PetVet.bg

Creation, setup and marketing management of the website PetVet.bg: platform development coordination, content planning and management, marketing strategy (B2B and B2C), partner relationships, people management.

Senior Digital Media Planner at Cybermark, part of Publicis

Strategic planning of digital activities for clients, media planning and buying, budgeting, online presence measurement, client service, coordination with media shops, execution of campaigns on Google and Facebook, analytics tool usage, preparing proposals and presenting to clients, client trainings and market briefings.

Freelance English Translator at Orchid -94 and Meridian Consult

Books and fiction translation; translation of official documents (e.g., Supreme Prosecutor’s Office) and CVs/diplomas.

Seller & Shop Manager at Roselly Ltd. (Jimmy’s Ice Cream Cafe)

General management of two shops, ensuring product availability, staff training and supervision, client service, and decoration of ice cream cakes.