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Creative Director and Brand Designer with 25+ years of experience building and scaling brands. Background across global agencies and independent practice, with work recognized at Cannes Lions, The Cassies, The Advertising & Design Club of Canada, and New York Festivals. I specialize in brand positioning, visual identity, and campaign development—taking work from initial brief through to execution across digital, social, and physical touchpoints. I’ve led creative teams, won competitive pitches, and delivered work that drives both brand and business outcomes. Equally comfortable working independently or leading teams, with a focus on clear thinking, strong concepts, and high-quality execution.…Creative Director and Brand Designer with 25+ years of experience building and scaling brands. Background across global agencies and independent practice, with work recognized at Cannes Lions, The Cassies, The Advertising & Design Club of Canada, and New York Festivals. I specialize in brand positioning, visual identity, and campaign development—taking work from initial brief through to execution across digital, social, and physical touchpoints. I’ve led creative teams, won competitive pitches, and delivered work that drives both brand and business outcomes. Equally comfortable working independently or leading teams, with a focus on clear thinking, strong concepts, and high-quality execution.

Gerald Flach

Creative Director, Logo Designer, Brand Designer, +2

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Creative Director and Brand Designer with 25+ years of experience building and scaling brands. Background across global agencies and independent practice, with work recognized at Cannes Lions, The Cassies, The Advertising & Design Club of Canada, and New York Festivals. I specialize in brand positioning, visual identity, and campaign development—taking work from initial brief through to execution across digital, social, and physical touchpoints. I’ve led creative teams, won competitive pitches, and delivered work that drives both brand and business outcomes. Equally comfortable working independently or leading teams, with a focus on clear thinking, strong concepts, and high-quality execution.…Creative Director and Brand Designer with 25+ years of experience building and scaling brands. Background across global agencies and independent practice, with work recognized at Cannes Lions, The Cassies, The Advertising & Design Club of Canada, and New York Festivals. I specialize in brand positioning, visual identity, and campaign development—taking work from initial brief through to execution across digital, social, and physical touchpoints. I’ve led creative teams, won competitive pitches, and delivered work that drives both brand and business outcomes. Equally comfortable working independently or leading teams, with a focus on clear thinking, strong concepts, and high-quality execution.

Available to hire

Toronto, Canada

Creative Director and Brand Designer with 25+ years of experience building and scaling brands.

Background across global agencies and independent practice, with work recognized at Cannes Lions, The Cassies, The Advertising & Design Club of Canada, and New York Festivals.

I specialize in brand positioning, visual identity, and campaign development—taking work from initial brief through to execution across digital, social, and physical touchpoints. I’ve led creative teams, won competitive pitches, and delivered work that drives both brand and business outcomes.

Equally comfortable working independently or leading teams, with a focus on clear thinking, strong concepts, and high-quality execution.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

Founder & Creative Director at Gritty

January 1, 2023 - Present

Founded Gritty, a mental performance training app for youth athletes aged 12–17. Conceived the product, developed the brand strategy and visual identity, designed the programming curriculum, and directed all content production, including multi-level visualization and meditation audio/video training series. Led end-to-end product development lifecycle and launched the beta across iOS and Android, overseeing UI/UX and managing cross-functional development resources.

President & Creative Director at August Design Company

August 1, 2014 - January 1, 2024

Founded August Design Company as a brand strategy and visual identity agency serving national brands and growth-stage companies. Grew to peak billing of $5M. Directed brand strategy, advertising concept development, sales collateral, and packaging design, ensuring a consistent brand narrative and visual execution for clients including Loblaw Companies, Hunter Douglas, Campbell's, Toshiba, CAPREIT, and Mill Street Brewery. Served as strategic brand counsel for a diverse portfolio of emerging brands (FIXT Mobile, Snibble, Goodale Marine, Cannabis, Canabio, Beats Athletics, Torino Lacrosse), driving brand positioning and creative execution to support market entry and growth objectives.

Creative Director at Cork Town Seed Company

January 1, 2012 - January 1, 2014

Managed a cross-functional creative department of ten, overseeing creative operations and resource allocation to produce integrated campaigns across all mediums for a diverse client roster.

Freelance Creative Director at Various Agencies

January 1, 2008 - January 1, 2012

Provided on-demand creative direction, campaign concepting, and pitch development for high-profile accounts across multiple agencies, delivering integrated campaigns across all mediums for a diverse client roster.

Creative Director / Associate Creative Director at GJP Advertising & Design

January 1, 2004 - January 1, 2008

Developed and executed award-winning integrated campaigns for major brands, driving brand awareness and market share. Promoted to Creative Director of the Cincinnati office, managing an eight-person creative team, overseeing the Cincinnati Bell account, and driving new business development initiatives.