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Hi, I’m Gerald Johnson—Senior Marketing Strategist with 6+ years of experience leading integrated organic growth and content strategies across global B2B markets. I also bring 15+ years of multidisciplinary experience spanning tech, music, and regulated industries, translating complex business messaging into high-performing content across SEO, digital PR, social media, and enterprise proposals. I’ve increased organic traffic by 140% YoY, grown qualified leads by 77%, and generated over €900K in annual revenue from unpaid channels. Based in Barcelona, I collaborate cross-functionally with product, engineering, and sales teams and have recently built an AI-augmented growth framework to scale results for diverse clients and projects.…Hi, I’m Gerald Johnson—Senior Marketing Strategist with 6+ years of experience leading integrated organic growth and content strategies across global B2B markets. I also bring 15+ years of multidisciplinary experience spanning tech, music, and regulated industries, translating complex business messaging into high-performing content across SEO, digital PR, social media, and enterprise proposals. I’ve increased organic traffic by 140% YoY, grown qualified leads by 77%, and generated over €900K in annual revenue from unpaid channels. Based in Barcelona, I collaborate cross-functionally with product, engineering, and sales teams and have recently built an AI-augmented growth framework to scale results for diverse clients and projects.

Gerald Johnson

SEO Expert, Content Strategist, Growth Marketer, +4

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Hi, I’m Gerald Johnson—Senior Marketing Strategist with 6+ years of experience leading integrated organic growth and content strategies across global B2B markets. I also bring 15+ years of multidisciplinary experience spanning tech, music, and regulated industries, translating complex business messaging into high-performing content across SEO, digital PR, social media, and enterprise proposals. I’ve increased organic traffic by 140% YoY, grown qualified leads by 77%, and generated over €900K in annual revenue from unpaid channels. Based in Barcelona, I collaborate cross-functionally with product, engineering, and sales teams and have recently built an AI-augmented growth framework to scale results for diverse clients and projects.…Hi, I’m Gerald Johnson—Senior Marketing Strategist with 6+ years of experience leading integrated organic growth and content strategies across global B2B markets. I also bring 15+ years of multidisciplinary experience spanning tech, music, and regulated industries, translating complex business messaging into high-performing content across SEO, digital PR, social media, and enterprise proposals. I’ve increased organic traffic by 140% YoY, grown qualified leads by 77%, and generated over €900K in annual revenue from unpaid channels. Based in Barcelona, I collaborate cross-functionally with product, engineering, and sales teams and have recently built an AI-augmented growth framework to scale results for diverse clients and projects.

Available to hire

Hi, I’m Gerald Johnson—Senior Marketing Strategist with 6+ years of experience leading integrated organic growth and content strategies across global B2B markets. I also bring 15+ years of multidisciplinary experience spanning tech, music, and regulated industries, translating complex business messaging into high-performing content across SEO, digital PR, social media, and enterprise proposals. I’ve increased organic traffic by 140% YoY, grown qualified leads by 77%, and generated over €900K in annual revenue from unpaid channels.

Based in Barcelona, I collaborate cross-functionally with product, engineering, and sales teams and have recently built an AI-augmented growth framework to scale results for diverse clients and projects.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Spanish; Castilian

Advanced

Work Experience

Independent Work – Marketing Consultant at Independent Work

July 1, 2025 - Present

Built a portfolio of case studies from in-house projects and developed a proprietary AI-augmented organic growth strategy framework to drive client results.

Organic Growth Marketing Lead at Lexidy Law Boutique

October 1, 2023 - July 1, 2025

Owned the B2B/B2C multichannel organic growth strategy across global English-speaking markets, increasing qualified leads by 77% (≈5K) and generating over €900K from the organic channel in 2024. Led integrated SEO and content strategies with internal teams and external agencies, increasing organic traffic by 140% YoY (≈300K visitors). Spearheaded an AI content strategy expanding AI Overviews keywords by 1,013% within 6 months in 2025. Directed quarterly content planning and site migration, minimizing traffic loss and boosting MQLs and organic revenue. Guided YouTube optimization, and managed local Google Business Profile across 7 locations. Built a Looker Studio dashboard for cross-channel attribution.

Independent Work - Professional Development at Self-Directed Learning

March 1, 2023 - July 1, 2025

Intensive upskilling in data analytics, advanced SEO, and business management while progressing to senior roles; completed an Executive MBA and relevant certificates.

Organic Growth Marketing Specialist at Gartner

July 1, 2021 - March 31, 2023

Owned the Go-To-Market multichannel organic growth strategy for UK market (Capterra and Software Advice) to increase organic visibility, traffic, and revenue. Developed localized SEO and content strategies, increasing organic traffic by 206% YoY (415K sessions) and generating $700K+ in revenue for Software Advice UK in 2022. Led quarterly content strategy and editorial planning. Developed and executed digital PR outreach. Managed social media distribution campaigns and conducted keyword research and competitive analysis to support goals. Reported results to leadership.

HP Sales Support Specialist at Webhelp - HP

October 1, 2019 - June 30, 2021

Supported Hewlett Packard mid-market B2B sales teams across global markets to improve lead generation, prospecting workflows, and CRM efficiency. Developed standardized market research processes, profiled 200+ SMBs weekly against ICP criteria, and created prospect lists via LinkedIn Sales Navigator.

Career Break - Personal Leave at Self

July 1, 2016 - October 1, 2019

Stood away from full-time work to manage family care and bereavement.

Proposal Development Manager at HP Enterprise - Sant Cugat

February 1, 2011 - July 31, 2016

Owned end-to-end B2B proposal bid development for UK and US enterprise tenders, developing templates and owning proposal responses to meet client requirements. Coordinated content from technical teams and subject-matter experts to meet submission deadlines for high-value B2B contracts. Managed quality control and compliance standards across all proposal content, delivering complete responses to ensure a competitive bid process.

Marketing Communications Manager at New York Dermatology Group

August 1, 2006 - April 30, 2009

Led in-house marketing and communications for a leading medical & cosmetic dermatology practice, launching its first SEO and Google Ads campaigns to establish early search engine presence and manage online brand reputation.