I'm Gerald Obringer, a Creative Director specializing in visual, narrative and digital worlds, shaping immersive experiences for international brands. I lead cross-disciplinary teams and design exhibitions, films, artefacts, audio-fictions and AI-enabled ecosystems, building creative positioning grounded in brand imaginaries and future possibilities. I enjoy exploring the intersections of design, experience, spatial media and visual imaginaries to expand how brands communicate and how people engage with them.…

Gerald Obringer

I'm Gerald Obringer, a Creative Director specializing in visual, narrative and digital worlds, shaping immersive experiences for international brands. I lead cross-disciplinary teams and design exhibitions, films, artefacts, audio-fictions and AI-enabled ecosystems, building creative positioning grounded in brand imaginaries and future possibilities. I enjoy exploring the intersections of design, experience, spatial media and visual imaginaries to expand how brands communicate and how people engage with them.…

Available to hire

I’m Gerald Obringer, a Creative Director specializing in visual, narrative and digital worlds, shaping immersive experiences for international brands.

I lead cross-disciplinary teams and design exhibitions, films, artefacts, audio-fictions and AI-enabled ecosystems, building creative positioning grounded in brand imaginaries and future possibilities. I enjoy exploring the intersections of design, experience, spatial media and visual imaginaries to expand how brands communicate and how people engage with them.

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Language

French
Fluent
English
Intermediate

Work Experience

Creative Director & Co-founder at IMPRUDENCE
January 1, 2014 - January 1, 2025
Cross-disciplinary creative direction for narrative, digital, experiential and future-driven formats, shaping concepts and narrative worlds to expand the expressive range of brands. Building creative positioning grounded in brand imaginaries and future possibilities. Designing exhibitions, films, audio-fiction, artefacts, AI content and digital ecosystems. Leading multidisciplinary creative and technical teams (design, narrative, tech). Structuring creative workflows integrating new media and generative AI.
Art Director at Lexis Numérique
January 1, 1999 - January 1, 2014
Digital content & interactive experiences – Creation and production of digital content, interactive experiences and hybrid media. Global visual identities and interaction design. Art direction, narrative design, game design and narrative UX for two hybrid fiction-reality projects: In Memoriam (Ubisoft) and Alt-Minds (Orange).

Education

DMA3 Typography & Calligraphy at École Estienne
January 1, 1991 - January 1, 1997

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Gaming, Healthcare, Retail, Travel & Hospitality, Consumer Goods
    uniE621 Supervision of creative productions
    graphicdesigner branding designer…
    uniE621 Art Direction + Spatial Experience Design
    How can the forces of change materialize into tangible experiences? Powers of Change offered an immersive journey through the powers that unlock beauty and transform it into both an individual and collective revolution. Creative framing Global exhibition concept development Spatial and environmental design Design and production of immersive installations Creative direction for opening experience creativeframing exhibitionconcept exhibitiondesign spatialdesign immersiveconcept creativedirection…
    uniE621 Art Direction + Experience Production
    KTULU envisions a range of beauty products from 2035, each designed to counter a specific Anthropocene threat — from antibiotic resistance to biodiversity collapse to extreme heat waves. The studio Imprudence envisioned the first beauty brand designed for extreme times. Concept framing Art direction Creation of artefacts Design and production of scenography Production of sound fictions conceptframing artdirection artefacts scenography soundfictions…
    uniE621 Strategic Design Fiction
    EY FaberNovel sought to explore the role of AI in shaping desire and value within the luxury sector. I conceived a series of stories and artefacts where AI becomes a tangible, emotional matter — exposing the tension between calculation and feeling. Concept reframing Writing of 6 immersive narratives Creation of 6 prospective personas Design of 12 narrative artefacts conceptframing writer personas narrative artefacts…
    uniE621 Art Direction + Narrative Object Design
    Blurring the boundaries between reality and imagination, Future Essentials questions consumerism, innovation, and brand storytelling through critical design. I conceived and materialized a collection of speculative artefacts to explore emerging possible futures. Concept ideation and framing Artefact materialization Creation and development of the e-shop Social media adaptations packaging branding productdesign…
    uniE621 Speculative Persona Design
    Amid profound transformation, luxury houses are redefining their crafts to bridge heritage and innovation. I envisioned the human figures of these emerging roles, standing at the intersection of craftsmanship and artificial intelligence. photo storytelling personas characterdesign…