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I’m a Social Media & Marketing professional who helps brands grow through high-performing content, community-first engagement, and data-driven optimization. I’ve scaled audiences organically across Instagram, TikTok, Facebook, and other platforms, while turning ideas into engaging short-form video, storytelling, and project updates that convert. I enjoy building strong brand voice across channels, spotting trends early, and using analytics to continuously improve performance. From leading day-to-day content and scheduling to collaborating with cross-functional teams on campaigns and creator partnerships, I bring a creative yet structured approach—focused on both reach and measurable business results.…I’m a Social Media & Marketing professional who helps brands grow through high-performing content, community-first engagement, and data-driven optimization. I’ve scaled audiences organically across Instagram, TikTok, Facebook, and other platforms, while turning ideas into engaging short-form video, storytelling, and project updates that convert. I enjoy building strong brand voice across channels, spotting trends early, and using analytics to continuously improve performance. From leading day-to-day content and scheduling to collaborating with cross-functional teams on campaigns and creator partnerships, I bring a creative yet structured approach—focused on both reach and measurable business results.

Geraldine Ruge

Social Media Manager, Digital Marketer, Community Manager, +2

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I’m a Social Media & Marketing professional who helps brands grow through high-performing content, community-first engagement, and data-driven optimization. I’ve scaled audiences organically across Instagram, TikTok, Facebook, and other platforms, while turning ideas into engaging short-form video, storytelling, and project updates that convert. I enjoy building strong brand voice across channels, spotting trends early, and using analytics to continuously improve performance. From leading day-to-day content and scheduling to collaborating with cross-functional teams on campaigns and creator partnerships, I bring a creative yet structured approach—focused on both reach and measurable business results.…I’m a Social Media & Marketing professional who helps brands grow through high-performing content, community-first engagement, and data-driven optimization. I’ve scaled audiences organically across Instagram, TikTok, Facebook, and other platforms, while turning ideas into engaging short-form video, storytelling, and project updates that convert. I enjoy building strong brand voice across channels, spotting trends early, and using analytics to continuously improve performance. From leading day-to-day content and scheduling to collaborating with cross-functional teams on campaigns and creator partnerships, I bring a creative yet structured approach—focused on both reach and measurable business results.

Available to hire

I’m a Social Media & Marketing professional who helps brands grow through high-performing content, community-first engagement, and data-driven optimization. I’ve scaled audiences organically across Instagram, TikTok, Facebook, and other platforms, while turning ideas into engaging short-form video, storytelling, and project updates that convert.

I enjoy building strong brand voice across channels, spotting trends early, and using analytics to continuously improve performance. From leading day-to-day content and scheduling to collaborating with cross-functional teams on campaigns and creator partnerships, I bring a creative yet structured approach—focused on both reach and measurable business results.

Skills

Experience Level

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Beginner

Beginner

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Work Experience

Social Media & Marketing Manager at Wotmix - Wotblock

December 1, 2023 - December 1, 2026

Grew WOTBLOCK’s Instagram followers from 1,00 to 57K, TikTok from 60 to 37K, and Facebook from 500 to 65K organically. Produced high-performing content daily, including filming, editing, and short-form storytelling for story updates and project announcements. Delivered videos reaching 1M+ views, including standout content with 20M+ views. Increased inbound leads significantly, contributing to 30% sales growth, with hundreds of monthly leads coming directly from social media. Strengthened digital communications and brand presence through consistent, audience-first content and active community management, partnering with cross-functional teams to align assets with campaign objectives.

Senior Social Media Executive at Lipstick Marketing Agency

January 1, 2023 - November 1, 2023

Led a team of 2, directing creative social media campaigns, account management, and content production across TikTok, Instagram, Facebook, and LinkedIn. Motivated and guided the team to achieve targets, driving a 42% increase in brand reach. Managed content creation and publishing workflows while ensuring performance tracking and continuous optimisation toward campaign goals.

Social Media & Digital Marketing Manager

May 1, 2022 - Present

Created and executed innovative social media strategies to boost brand visibility and customer engagement, including a 60% reach increase and a rise in sales linked to social and paid media efforts. Built engaging organic and paid media campaigns through coordination with marketing teams, contributing to stronger business outcomes (including a 16% sales increase reported in the resume).

Social Media Manager at Freelance

January 1, 2022 - April 1, 2023

Managed monthly social media marketing budgets (£3k per client), optimised spend for maximum ROI, and created compelling copy and engaging content resulting in ~55% growth in overall social media engagement. Tracked, analysed, and reported weekly analytics and KPIs to management using Google Analytics.

Freelance Social Media Manager

January 1, 2022 - April 1, 2023

Managed a monthly marketing budget of £3k per client and optimised spend for maximum ROI. Crafted compelling copy and engaging content, achieving +55% growth in overall social media engagement. Tracked, analysed, and reported weekly analytics and KPIs to management using Google Analytics.

Social Media Intern at SK and Associates Ltd.

May 1, 2021 - December 31, 2022

Supported social media strategy and coordination efforts as part of an internship focused on social media management and digital marketing tasks.

Social Media & Digital Marketing Manager

May 1, 2021 - April 30, 2022

Created and executed innovative social media strategies and campaigns to boost brand visibility and customer engagement. Developed organic and paid social initiatives with outcomes including 60% reach growth, 16% sales increase, and strong engagement improvements measured through weekly KPI reporting. Used reporting and analytics to support ongoing optimisation and collaboration with marketing teams on campaign design and execution.

Social Media Intern → Social Media Coordinator at SK and Associates Ltd.

May 1, 2021 - December 1, 2022

Worked as a social media intern progressing to social media coordinator. Supported reporting and campaign execution using weekly analytics and KPIs tracked through Google Analytics, contributing to growth and engagement through content planning and performance monitoring.