Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I’m Geraldo Mercado, a Senior Graphic Designer with 2+ decades of experience creating high-impact apparel and design assets for teams and brands. I combine strong trend research with production leadership to deliver work that performs. I’ve driven measurable results, including 50% YOY sales growth over the past three years. My background spans apparel design, digital/social creative, packaging, trade show design, and vendor coordination—always focused on deadlines, color accuracy (ICC/PMS), and quality production.…I’m Geraldo Mercado, a Senior Graphic Designer with 2+ decades of experience creating high-impact apparel and design assets for teams and brands. I combine strong trend research with production leadership to deliver work that performs. I’ve driven measurable results, including 50% YOY sales growth over the past three years. My background spans apparel design, digital/social creative, packaging, trade show design, and vendor coordination—always focused on deadlines, color accuracy (ICC/PMS), and quality production.

GERALDO MERCADO

Graphic Designer, Creative Director, Production Manager, +2





I’m Geraldo Mercado, a Senior Graphic Designer with 2+ decades of experience creating high-impact apparel and design assets for teams and brands. I combine strong trend research with production leadership to deliver work that performs. I’ve driven measurable results, including 50% YOY sales growth over the past three years. My background spans apparel design, digital/social creative, packaging, trade show design, and vendor coordination—always focused on deadlines, color accuracy (ICC/PMS), and quality production.…I’m Geraldo Mercado, a Senior Graphic Designer with 2+ decades of experience creating high-impact apparel and design assets for teams and brands. I combine strong trend research with production leadership to deliver work that performs. I’ve driven measurable results, including 50% YOY sales growth over the past three years. My background spans apparel design, digital/social creative, packaging, trade show design, and vendor coordination—always focused on deadlines, color accuracy (ICC/PMS), and quality production.

Available to hire

I’m Geraldo Mercado, a Senior Graphic Designer with 2+ decades of experience creating high-impact apparel and design assets for teams and brands. I combine strong trend research with production leadership to deliver work that performs.

I’ve driven measurable results, including 50% YOY sales growth over the past three years. My background spans apparel design, digital/social creative, packaging, trade show design, and vendor coordination—always focused on deadlines, color accuracy (ICC/PMS), and quality production.

Skills

Fashion Design

Social Media Design

Branding

Experience Level

Fashion Design

Expert

Social Media Design

Expert

Branding

Expert

Language

Spanish; Castilian

Fluent

Work Experience

Senior Graphic Designer / Production Manager at Evogen Nutrition

March 1, 2022 - Present

Design apparel for men and women across domestic and international assignments. Create digital assets for social media, kiosks, digital billboards, web sliders, and banners for desktop and mobile. Produce supplement label/packaging designs and trade show booth concepts. Support photoshoots to confirm shots align with social media needs. Coordinate with vendors for production deadlines, inventory counts, warehouse breakdowns, and UPC/SKU setup to support COGs and reporting.

Creative Director at LegendBorne Apparel

January 1, 2021 - Present

Provide graphic design and garment construction support, including templates and production-ready files. Develop design concepts for new clients and teams and build full apparel lines from base products (polos, hoodies, zip items, tech tees, sports bras, sleeves, headbands, tech tees, jerseys) using Adobe Illustrator and Photoshop. Create web mocks for team stores and social media, assist with production templates for weekly orders, and develop logos/concepts for custom series. Apply ICC/PMS color chart understanding for print accuracy.

Senior Lead Artist at NBCUniversal

January 1, 2003 - September 1, 2020

Coordinate, assign, complete, and post graphics for on-air and social media across NBCUniversal platforms (including Morning Joe and Early Today). Manage 20+ hours per week of live news coverage workflows, social media edits, and post-production segments. Collaborate with producers on on- and off-air graphic elements, manage multiple deadlines for traditional and digital assets, train junior artists, and support merchandising for broadcast and events. Design franchise packages and opens; contribute scripts and B-roll packages for segments, and cover live events via streaming and post-production.