I’m Gérard Al-Fil, a German national with 20+ years of experience in media relations, PR, journalism, reporting and financial markets. I’ve worked across the UAE, Switzerland, France, Germany, and Liechtenstein, and I currently reside in Paris. I speak English, French, German (native), Mandarin, Arabic and Russian (advanced). I run a YouTube channel about business travel that has gathered 1.7 million views and counting. Over the years I’ve built an extensive network of CXOs, ministers and media personalities across the MENA region and China. I’ve led high-impact PR campaigns, produced macroeconomic analysis for global audiences, and developed content strategies for financial and technology brands in Europe and the Middle East. I’m passionate about storytelling, data-driven communications, and helping brands grow through authentic engagement with audiences.

GERARD ALFIL

I’m Gérard Al-Fil, a German national with 20+ years of experience in media relations, PR, journalism, reporting and financial markets. I’ve worked across the UAE, Switzerland, France, Germany, and Liechtenstein, and I currently reside in Paris. I speak English, French, German (native), Mandarin, Arabic and Russian (advanced). I run a YouTube channel about business travel that has gathered 1.7 million views and counting. Over the years I’ve built an extensive network of CXOs, ministers and media personalities across the MENA region and China. I’ve led high-impact PR campaigns, produced macroeconomic analysis for global audiences, and developed content strategies for financial and technology brands in Europe and the Middle East. I’m passionate about storytelling, data-driven communications, and helping brands grow through authentic engagement with audiences.

Available to hire

I’m Gérard Al-Fil, a German national with 20+ years of experience in media relations, PR, journalism, reporting and financial markets. I’ve worked across the UAE, Switzerland, France, Germany, and Liechtenstein, and I currently reside in Paris. I speak English, French, German (native), Mandarin, Arabic and Russian (advanced). I run a YouTube channel about business travel that has gathered 1.7 million views and counting.

Over the years I’ve built an extensive network of CXOs, ministers and media personalities across the MENA region and China. I’ve led high-impact PR campaigns, produced macroeconomic analysis for global audiences, and developed content strategies for financial and technology brands in Europe and the Middle East. I’m passionate about storytelling, data-driven communications, and helping brands grow through authentic engagement with audiences.

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Language

English
Advanced
French
Advanced
German
Fluent
Arabic
Advanced
Russian
Advanced

Work Experience

Regional Editor at Finews.com
February 1, 2025 - Present
Global PR Manager at Incryptoland.com (ICL)
March 1, 2024 - Present
Global PR Manager at LUNA PR, Dubai
August 1, 2022 - February 29, 2024
Promoted financial and tech brands across Europe, Middle East and beyond; ghostwriting, media relations, and translational work.
PR Manager at SCHOESSLERS, BERLIN
February 1, 2022 - July 31, 2022
PR lead for events and campaigns; remote work from Dubai; responsibilities included media relations and event interviews.
Digital Marketing Manager at Accuracast
August 1, 2020 - February 28, 2022
Promoted financial companies in Europe and beyond through ghost writing, PR campaigns, translational work and media relations; managed UK/Switzerland/Germany client accounts.
Marketing & Communications Manager at MIE Group/China Trade Week
November 1, 2018 - February 29, 2020
Promoted China Trade Week events across GCC, Africa and China; speech writing for CTW executives; media relations; macroeconomic country reports.
Senior Correspondent at Xinhua News Agency
October 1, 2009 - October 31, 2018
Reported in English on GCC economies and capital markets; led teams at major Dubai events; conducted minister/CEO interviews.
Economic Commentator at S&P Dow Jones Indices (Dow Jones Indices)
January 1, 2008 - September 30, 2012
Produced monthly economic commentary on Dow Jones Islamic Market Indexes.
Financial Journalist at MoneyCabs.com
February 1, 2005 - September 1, 2010
Dubai correspondent; wrote over 1,000 articles and interviews; launched weekly audiocast 'The Week in Dubai'.
Equity Fund Manager at Intelco AG
January 1, 1999 - December 31, 2002
Managed futures and equities; established Zurich office; traded blue-chip firms and S&P futures.
Equity Fund Manager at LGT Capital Management
January 1, 2002 - December 31, 2002
Managed equity funds, commodities and Australia exposures.
Financial Applications Support Specialist at Reuters SA
January 1, 2003 - December 31, 2004
Financial applications support and related tasks.

Education

Master of Business Administration at Heinrich-Heine-University of Düsseldorf
January 1, 1996 - December 31, 1998
Undergraduate, Economics at University of Konstanz
January 11, 2030 - March 15, 2026
Economics Summer School at London School of Economics
June 1, 1997 - June 1, 1997
Post-Graduate Diploma in Islamic Banking at Institute of Islamic Banking and Insurance, London
January 1, 2005 - December 31, 2006

Qualifications

Certified Credit Analyst
January 1, 2004 - March 15, 2026
Post-Graduate Diploma in Islamic Banking
January 1, 2005 - December 31, 2006
Google Certified
January 1, 2012 - March 15, 2026
Economics Summer School
June 1, 1997 - June 1, 1997

Industry Experience

Media & Entertainment, Financial Services, Professional Services, Software & Internet, Education