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As an adaptable digital designer and front-end web developer, I blend creativity with logic to build visually compelling and user-friendly experiences. I focus on the user journey while aligning with business goals, seeking the balance where form meets function. Over the years I have designed WordPress sites for financial services, led branding and marketing initiatives, and driven data-informed optimization through analytics and reporting. I enjoy turning insights into clear design decisions and collaborating across teams to deliver measurable results.…As an adaptable digital designer and front-end web developer, I blend creativity with logic to build visually compelling and user-friendly experiences. I focus on the user journey while aligning with business goals, seeking the balance where form meets function. Over the years I have designed WordPress sites for financial services, led branding and marketing initiatives, and driven data-informed optimization through analytics and reporting. I enjoy turning insights into clear design decisions and collaborating across teams to deliver measurable results.

Gerard Delaney

Creative Director, Graphic Designer, Web Developer, +5

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As an adaptable digital designer and front-end web developer, I blend creativity with logic to build visually compelling and user-friendly experiences. I focus on the user journey while aligning with business goals, seeking the balance where form meets function. Over the years I have designed WordPress sites for financial services, led branding and marketing initiatives, and driven data-informed optimization through analytics and reporting. I enjoy turning insights into clear design decisions and collaborating across teams to deliver measurable results.…As an adaptable digital designer and front-end web developer, I blend creativity with logic to build visually compelling and user-friendly experiences. I focus on the user journey while aligning with business goals, seeking the balance where form meets function. Over the years I have designed WordPress sites for financial services, led branding and marketing initiatives, and driven data-informed optimization through analytics and reporting. I enjoy turning insights into clear design decisions and collaborating across teams to deliver measurable results.

Available to hire

As an adaptable digital designer and front-end web developer, I blend creativity with logic to build visually compelling and user-friendly experiences. I focus on the user journey while aligning with business goals, seeking the balance where form meets function.

Over the years I have designed WordPress sites for financial services, led branding and marketing initiatives, and driven data-informed optimization through analytics and reporting. I enjoy turning insights into clear design decisions and collaborating across teams to deliver measurable results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Editorial Illustration

Intermediate

Language

English

Fluent

Work Experience

Web Developer/Designer & Graphic Analyst at Venturetech Solutions

January 1, 2013 - September 1, 2025

Led visual strategy using Adobe Creative Suite to develop high-quality graphic designs across digital platforms; ensured brand guidelines adherence; developed unique artistic concepts for diverse web environments; designed user-friendly website interfaces and custom layouts using WordPress; analyzed user data with Google Analytics to align designs with audience behavior.

Executive Director at Broward Art Guild, Inc

January 1, 2008 - November 1, 2024

Provided creative leadership for marketing materials and visual collateral; developed engaging art curricula for students; directed monthly gallery exhibits; served as primary spokesperson and visual lead at public events and media appearances.

Corporate Business Analyst, E-Commerce UI/UX at Citi Mortgage

November 1, 2001 - December 1, 2007

Updated Mortgage.com website and intranet interfaces; created online marketing pages and visual assets; ensured brand consistency through usability testing and web analytics.

Owner & Creative Director at XLR8 Design, Inc.

April 1, 1997 - November 1, 2001

Led self-employed design practice focused on high-end print media, including CD covers, product packaging, and national print advertisements.

Creative Director at Star Talk, Inc.

May 1, 2000 - September 1, 2001

Managed the complete brand identity for the organization, including the specialized design of all pre-paid phone cards and marketing collateral.

Creative Director at AdImpact

July 1, 1993 - April 1, 1997

Directed creative output for a traditional Advertising & PR agency, specializing in catalogues, brochures, and complex print media design.

Web Developer / Designer & Analyst at Venturetech Solutions

January 1, 2013 - September 1, 2025

Designed and developed WordPress websites for financial services entities; performed data-driven optimization using Google Analytics and Search Console; created custom Google Data Studio reports to track KPIs; produced visuals adhering to strict brand guidelines.

Corporate Business Analyst (E-Commerce UI/UX) at Citi Mortgage / ABN AMRO Mortgage

November 1, 2001 - December 1, 2007

Interface optimization for Mortgage.com and intranet; improved online application workflow and landing pages; achieved five-fold increase in online mortgage application conversions via Six Sigma; led usability testing and analytics-driven refinements.