I am a Strategic Community and Social Media Manager in the gaming industry, driving audience growth, engagement, and retention through data-backed content strategies and proactive community management across global platforms. I transform player feedback and sentiment analysis into actionable insights to improve user experience, strengthen brand loyalty, and support revenue growth. With an IT background, I bring technical expertise in platform optimization, analytics, and operational efficiency to scale digital communities.

Gerard Paul Gebaña

I am a Strategic Community and Social Media Manager in the gaming industry, driving audience growth, engagement, and retention through data-backed content strategies and proactive community management across global platforms. I transform player feedback and sentiment analysis into actionable insights to improve user experience, strengthen brand loyalty, and support revenue growth. With an IT background, I bring technical expertise in platform optimization, analytics, and operational efficiency to scale digital communities.

Available to hire

I am a Strategic Community and Social Media Manager in the gaming industry, driving audience growth, engagement, and retention through data-backed content strategies and proactive community management across global platforms.

I transform player feedback and sentiment analysis into actionable insights to improve user experience, strengthen brand loyalty, and support revenue growth. With an IT background, I bring technical expertise in platform optimization, analytics, and operational efficiency to scale digital communities.

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Experience Level

Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent
Thai
Beginner
Tagalog
Fluent

Work Experience

Player Support Community Manager at Keywords Studios
September 1, 2022 - November 1, 2025
Moderated Discord, forums, and social channels to maintain safe and positive communities. Provided technical and gameplay support, resolving player issues via ticketing systems and live chat. Documented bugs, reproduced issues, and submitted detailed reports to development teams. Analyzed player feedback and produced community insight reports to improve retention and satisfaction.
IT Support & Social Media Manager at Anglo Singapore International School
March 1, 2022 - July 1, 2024
Provided Tier 1–2 IT support for staff, troubleshooting hardware, software, and network issues. Managed school systems, user accounts, and staff training on digital tools and platforms. Maintained LAN/WiFi connectivity and resolved system outages to ensure operational continuity. Led digital communications for social media and produced performance reports for multi-campus campaigns. Captured and edited photos and videos for school events, campaigns, and announcements to support digital marketing and community engagement.
Senior Social Media Manager at DiGiMi Pte Ltd
July 1, 2021 - March 1, 2022
Executed multi-platform campaigns across Facebook, Twitter, and Discord for NFT and tech projects. Coordinated influencers and partnerships to drive engagement and community growth. Delivered market analysis and performance reports for stakeholders and investors.
Community Manager at Gumi Asia Pte Ltd
March 1, 2017 - June 1, 2021
Managed communities for mobile game titles across Facebook, Twitter, Reddit, and Instagram. Planned live events, announcements, and engagement campaigns to increase player retention. Collaborated with producers, designers, and QA teams to align messaging with releases. Provided analytics and KPI reports to leadership.
Game Master (CSR) at Internet Gaming Solutions & Consulting
November 1, 2015 - January 1, 2017
Delivered customer and technical support for online game players. Handled moderation, announcements, and daily operations for multiple titles. Created reports summarizing issues, trends, and player concerns. Spearheaded customer support preparation for Mobile Game Launches.

Education

Bachelor of Science in Information Technology at AMA Computer University
January 11, 2030 - April 2, 2026
TESOL/TEFL Certification at World TESOL Academy
January 1, 2022 - January 31, 2022

Qualifications

TESOL/TEFL Certification
January 1, 2022 - January 31, 2022

Industry Experience

Gaming, Education, Software & Internet, Media & Entertainment