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I am a digital and social media marketer with experience across B2B and B2C brands in aviation, sustainability, fitness, wellness, and technology. I specialise in content strategy, social media management, and paid performance across Google and Meta, with a strong focus on data informed decision making. My background includes leading and supporting social and digital work for global organisations such as Star Alliance, Golden Agri Resources, and the Alliance to End Plastic Waste, where I delivered measurable growth, award winning campaigns, and community driven storytelling. I currently work freelance, supporting brands with strategic planning, execution, and optimisation across digital channels.…I am a digital and social media marketer with experience across B2B and B2C brands in aviation, sustainability, fitness, wellness, and technology. I specialise in content strategy, social media management, and paid performance across Google and Meta, with a strong focus on data informed decision making. My background includes leading and supporting social and digital work for global organisations such as Star Alliance, Golden Agri Resources, and the Alliance to End Plastic Waste, where I delivered measurable growth, award winning campaigns, and community driven storytelling. I currently work freelance, supporting brands with strategic planning, execution, and optimisation across digital channels.

Geraldine Lim

Social Media Freelancer, Digital Marketer, Content Strategist, +6

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I am a digital and social media marketer with experience across B2B and B2C brands in aviation, sustainability, fitness, wellness, and technology. I specialise in content strategy, social media management, and paid performance across Google and Meta, with a strong focus on data informed decision making. My background includes leading and supporting social and digital work for global organisations such as Star Alliance, Golden Agri Resources, and the Alliance to End Plastic Waste, where I delivered measurable growth, award winning campaigns, and community driven storytelling. I currently work freelance, supporting brands with strategic planning, execution, and optimisation across digital channels.…I am a digital and social media marketer with experience across B2B and B2C brands in aviation, sustainability, fitness, wellness, and technology. I specialise in content strategy, social media management, and paid performance across Google and Meta, with a strong focus on data informed decision making. My background includes leading and supporting social and digital work for global organisations such as Star Alliance, Golden Agri Resources, and the Alliance to End Plastic Waste, where I delivered measurable growth, award winning campaigns, and community driven storytelling. I currently work freelance, supporting brands with strategic planning, execution, and optimisation across digital channels.

Available to hire

I am a digital and social media marketer with experience across B2B and B2C brands in aviation, sustainability, fitness, wellness, and technology. I specialise in content strategy, social media management, and paid performance across Google and Meta, with a strong focus on data informed decision making.

My background includes leading and supporting social and digital work for global organisations such as Star Alliance, Golden Agri Resources, and the Alliance to End Plastic Waste, where I delivered measurable growth, award winning campaigns, and community driven storytelling.

I currently work freelance, supporting brands with strategic planning, execution, and optimisation across digital channels.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Chinese

Advanced

Work Experience

Marketing Consultant - Social Media & Digital Strategy at Self Employed

December 1, 2024 - November 1, 2025

Manage end to end digital workflows, including social media content planning, channel execution, audience targeting, keyword structuring, and performance analysis. My work includes supporting UOB Asian Connect and NUS Cyber TIG with structured content calendars and event promotion, developing research led digital assets for LITEON’s AI microgrid products, improving Golftec SG and HK campaign accuracy through tracking and targeting optimisation, and leading paid and organic strategy for Trapeze Rec. Club and Hideaway to drive engagement and higher quality leads through clear messaging and community driven campaigns.

Social Media & Digital Strategy Lead at Alliance to End Plastic Waste

January 1, 2023 - January 1, 2024

January 2023 – January 2024: Planned, executed and monitored all social media campaigns; managed both internal and external stakeholders; guided junior team members on strategy implementation; oversaw content workflows with third-party agencies and vendors; built intranet 2.0 and external site content.

Social Media & Brand Manager at Golden Agri-Resources

December 1, 2019 - December 1, 2022

Drove global social media strategy to strengthen the company’s reputation around palm oil; grew organic followers; planned and executed paid campaigns across key markets; co-created multimedia content to support advocacy and online conversions; handled crisis management and stakeholder communications.

Social Media Manager at Great Eastern Life Insurance

January 1, 2019 - November 1, 2019

Ensured brand voice remained true across social media channels; developed creative assets and campaigns for social channels; managed crisis readiness and response.

Creative Director / Digital Marketing Manager at AW H Holdings Pte Ltd

January 1, 2018 - December 1, 2018

Brand and marketing leadership; creative direction for digital campaigns; managed multi-channel marketing initiatives and team workflow.

Graphic Designer / Assistant Art Director at Various Agencies

July 1, 2004 - December 1, 2017

Early career in graphic design and art direction; contributed to ATL and BTL brand materials; supported junior designers and oversaw production workflows.