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I am a results-driven professional who specializes in optimizing workflows, managing projects, and boosting operational efficiency. I lead 20+ SEO campaigns across medical, education, and manufacturing sectors, translating data into actionable strategy and measurable outcomes. I excel at building data-driven SEO plans, using GA4, GSC, SERanking, Semrush, and Ahrefs, while shaping local search visibility through Google Business Profiles and site restructuring. My experience also encompasses automation and digital transformation through UiPath deployments in government contexts, delivering tangible time savings and coverage improvements.…I am a results-driven professional who specializes in optimizing workflows, managing projects, and boosting operational efficiency. I lead 20+ SEO campaigns across medical, education, and manufacturing sectors, translating data into actionable strategy and measurable outcomes. I excel at building data-driven SEO plans, using GA4, GSC, SERanking, Semrush, and Ahrefs, while shaping local search visibility through Google Business Profiles and site restructuring. My experience also encompasses automation and digital transformation through UiPath deployments in government contexts, delivering tangible time savings and coverage improvements.

Muhd Ghafoor

Project Manager, Product Designer, Web Designer, +5

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I am a results-driven professional who specializes in optimizing workflows, managing projects, and boosting operational efficiency. I lead 20+ SEO campaigns across medical, education, and manufacturing sectors, translating data into actionable strategy and measurable outcomes. I excel at building data-driven SEO plans, using GA4, GSC, SERanking, Semrush, and Ahrefs, while shaping local search visibility through Google Business Profiles and site restructuring. My experience also encompasses automation and digital transformation through UiPath deployments in government contexts, delivering tangible time savings and coverage improvements.…I am a results-driven professional who specializes in optimizing workflows, managing projects, and boosting operational efficiency. I lead 20+ SEO campaigns across medical, education, and manufacturing sectors, translating data into actionable strategy and measurable outcomes. I excel at building data-driven SEO plans, using GA4, GSC, SERanking, Semrush, and Ahrefs, while shaping local search visibility through Google Business Profiles and site restructuring. My experience also encompasses automation and digital transformation through UiPath deployments in government contexts, delivering tangible time savings and coverage improvements.

Available to hire

I am a results-driven professional who specializes in optimizing workflows, managing projects, and boosting operational efficiency. I lead 20+ SEO campaigns across medical, education, and manufacturing sectors, translating data into actionable strategy and measurable outcomes. I excel at building data-driven SEO plans, using GA4, GSC, SERanking, Semrush, and Ahrefs, while shaping local search visibility through Google Business Profiles and site restructuring. My experience also encompasses automation and digital transformation through UiPath deployments in government contexts, delivering tangible time savings and coverage improvements.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

SEO Account Manager at OOm Pte Ltd

June 1, 2025 - Present

Managed 20+ SEO campaigns across industries (medical, education, manufacturing), covering keyword research, technical audits, content strategy, and site structure planning using tools like SERanking and Semrush. Act as main client-facing lead, presenting on SEO, AIO, and GEO strategy shifts, and adapting campaigns to algorithmic changes in search behaviour. Optimise Google Business Profiles and restructure websites to boost local and organic visibility, achieving #1 rankings for core keywords in over 10 campaigns. Build and present monthly/quarterly review decks using GA4 and GSC, highlighting traffic growth, impressions, conversions, and keyword ranking trends. Drove consistent portfolio-wide SEO growth across multiple client accounts, achieving up to 100%+ increases in organic impressions and 20–50% growth in organic clicks within 6 months through content strategy, keyword expansion, and technical optimisation.

Internal Websites Manager at Worldwide Backlinks

March 1, 2024 - May 1, 2025

Leveraged analytical skills to identify and restore 40+ high-impact domains based on organic traffic and referring domains. Linked them to GSC, GA4, and Rank Math, and implemented technical SEO solutions, doubling conversions and sales. Devised ORM strategies to improve online reputation for high-profile clients. Executed comprehensive SEO strategies, including site audits, keyword research, content briefs, and blog strategies. Enhanced site architecture and sitemaps, achieving #1 Google rankings for hyperlocal SEO keywords. Developed over 10 content pages using Ahrefs for keyword research and technical SEO to resolve redirects and broken backlinks. Designed WordPress templates optimized for responsiveness across platforms and created a lead generation site focusing on local SEO, increasing organic traffic by 300%.

Automation Developer Intern at Ministry of Manpower

July 1, 2018 - February 1, 2019

Gained subject matter expertise on UiPath and conducted seminars with executives to pitch UiPath adoption at GovTech and NCS. Automated the manual process of validating work passes, reducing time per check from 1 hour to 10 minutes, enabling 100% coverage. Performed UAT for existing and new processes by running test scenarios on Tosca.