I’m a Marketing & Brand Strategy Specialist with an MBA and 5+ years of experience building brands, launching products, and managing high-performance digital campaigns. I’ve launched 17 products from concept to market, managed $250,000+ in ads across Meta & Google, and created full brand identities for startups and established businesses. My work includes business strategy development, brand identity design, social media advertising, content planning, creative direction, and packaging guidance. I help businesses grow by combining data-driven marketing, strategic planning, and standout visuals. I deliver high-quality work within deadlines, communicate clearly, and provide strong creative and strategic direction. If you need branding, marketing strategy, product launch support, or social media advertising — I’m here to help your business scale with clarity and confidence.

Ghayath Safi

I’m a Marketing & Brand Strategy Specialist with an MBA and 5+ years of experience building brands, launching products, and managing high-performance digital campaigns. I’ve launched 17 products from concept to market, managed $250,000+ in ads across Meta & Google, and created full brand identities for startups and established businesses. My work includes business strategy development, brand identity design, social media advertising, content planning, creative direction, and packaging guidance. I help businesses grow by combining data-driven marketing, strategic planning, and standout visuals. I deliver high-quality work within deadlines, communicate clearly, and provide strong creative and strategic direction. If you need branding, marketing strategy, product launch support, or social media advertising — I’m here to help your business scale with clarity and confidence.

Available to hire

I’m a Marketing & Brand Strategy Specialist with an MBA and 5+ years of experience building brands, launching products, and managing high-performance digital campaigns.

I’ve launched 17 products from concept to market, managed $250,000+ in ads across Meta & Google, and created full brand identities for startups and established businesses. My work includes business strategy development, brand identity design, social media advertising, content planning, creative direction, and packaging guidance.

I help businesses grow by combining data-driven marketing, strategic planning, and standout visuals. I deliver high-quality work within deadlines, communicate clearly, and provide strong creative and strategic direction.

If you need branding, marketing strategy, product launch support, or social media advertising — I’m here to help your business scale with clarity and confidence.

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Language

English
Fluent
Arabic
Fluent

Work Experience

Marketing & Branding Manager at Dr. Safi Group
December 31, 2022 - December 31, 2022
Built branding identities and marketing strategies for startups and SMEs; launched 17 products from concept to licensing and market; developed branding structures to project professional and trustworthy presence from day one; managed Meta and Google Ads to generate leads, sales, and brand awareness with optimized budgets; delivered creative brand concepts that increased audience connection and perception; ensured fast delivery, high-quality execution, and clear communication; led a team of 4 in-office and 4 remote staff; created designs, packaging concepts, and marketing creatives.
Founder & Freelance Consultant – Marketing, Branding & Business Development at Dr. Safi Group
January 1, 2020 - November 21, 2025
Founded and led multiple freelance projects for startups and SMEs; built branding, marketing plans, and social media campaigns; provided branding identity design and creative direction; managed digital ads with ROI; delivered creative branding concepts; led a team; completed professional courses in marketing and social media advertising; grew strong strategic and creative capabilities; managed over $250,000 in ad spend with strong ROI; directed large creative productions and full-day photoshoots; created designs and marketing creatives.
Marketing and Branding Specialist at Dr. Safi Group
January 1, 2020 - November 21, 2025
Directed marketing and branding efforts for startups and SMEs; launched 17 products from concept to market; built branding identities and marketing strategies for multiple brands; managed 250K+ in paid ads with strong ROI; directed large creative production and full-day photo shoots; led a team of 4 in-office and 4 remote staff; created designs, packaging concepts, and marketing creatives.

Education

Bachelor of Pharmacy at Esra University
January 11, 2030 - November 21, 2025
Master of Business Management at University of Bedfordshire
January 11, 2030 - November 21, 2025
MBA at University of Bedfordshire
January 11, 2030 - November 21, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Manufacturing