Ghayath Safi
I’m a Marketing & Brand Strategy Specialist with an MBA and 5+ years of experience building brands, launching products, and managing high-performance digital campaigns.
About
I’m a Marketing & Brand Strategy Specialist with an MBA and 5+ years of experience building brands, launching products, and managing high-performance digital campaigns.
I’ve launched 17 products from concept to market, managed $250,000+ in ads across Meta & Google, and created full brand identities for startups and established businesses. My work includes business strategy development, brand identity design, social media advertising, content planning, creative direction, and packaging guidance.
I help businesses grow by combining data-driven marketing, strategic planning, and standout visuals. I deliver high-quality work within deadlines, communicate clearly, and provide strong creative and strategic direction.
If you need branding, marketing strategy, product launch support, or social media advertising — I’m here to help your business scale with clarity and confidence.
- 5 years' experience
- Joined November 2025
Skills· 9
Languages
- EnglishFluent
- ArabicFluent
Industry experience
- Media & Entertainment
- Professional Services
- Manufacturing
Work experience
Built branding identities and marketing strategies for startups and SMEs; launched 17 products from concept to licensing and market; developed branding structures to project professional and trustworthy presence from day one; managed Meta and Google Ads to generate leads, sales, and brand awareness with optimized budgets; delivered creative brand concepts that increased audience connection and perception; ensured fast delivery, high-quality execution, and clear communication; led a team of 4 in-office and 4 remote staff; created designs, packaging concepts, and marketing creatives.
Directed marketing and branding efforts for startups and SMEs; launched 17 products from concept to market; built branding identities and marketing strategies for multiple brands; managed 250K+ in paid ads with strong ROI; directed large creative production and full-day photo shoots; led a team of 4 in-office and 4 remote staff; created designs, packaging concepts, and marketing creatives.
Founded and led multiple freelance projects for startups and SMEs; built branding, marketing plans, and social media campaigns; provided branding identity design and creative direction; managed digital ads with ROI; delivered creative branding concepts; led a team; completed professional courses in marketing and social media advertising; grew strong strategic and creative capabilities; managed over $250,000 in ad spend with strong ROI; directed large creative productions and full-day photoshoots; created designs and marketing creatives.
Education
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