Ghizlaine Lahrougui
Available to hire
I am a passionate marketing strategist with an MBA and a strong flair for digital illustration. My journey has equipped me with diverse skills in strategic marketing and creative design, enabling me to craft compelling narratives for brands. I’m always eager to explore new avenues in art and marketing.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Beginner
Language
French
Fluent
English
Fluent
Arabic
Advanced
Portuguese
Intermediate
Work Experience
Marketing and digital strategy manager at Fromagex
December 1, 2023 - June 18, 2024Lead the development and execution of marketing strategies to enhance brand visibility. Manage the HubSpot platform, coordinate digital campaigns including SEO, online advertising, and email marketing, and produce engaging content. Organize industry events and ensure consistent brand messaging across all external communications. Engage effectively with diverse audiences and stakeholders.
Senior marketing manager at Conair
September 1, 2023 - June 18, 2024Create targeted marketing strategies and digital incentives to amplify sales within the hair professional tools sector. Orchestrate effective campaigns that boost brand visibility and drive revenue growth.
Marketing strategist at Geosapiens
March 1, 2022 - March 31, 2023Develop marketing and communication plan. Implement marketing and communication projects and support the team in the development of marketing strategies to increase the company's visibility and awareness in its market in Canada. Work on content for blog and social medias.
Associate portfolio manager at Pharmascience
April 1, 2019 - March 31, 2022Manage Private label portfolio. Ensure market studies and competition surveys to collect market data for potential launches. Work on quotes and pricing strategies for private label products. Update private label SKUs packagings to comply with Health Canada criteria.
Events and client experience coordinator – temporary contract at Langlois Avocats
July 1, 2018 - November 30, 2018Coordinate and plan events. Ensure effective marketing communication around events. Manage event budget and promotional materials. Ensure e-mailing strategies and client surveys to measure customer satisfaction.
Assistant brand manager at Pierre Fabre
February 1, 2017 - April 30, 2018Work on marketing plans and ensure the operational marketing management of the brands. Develop merchandising tools and sales documentation to support marketing and sales activities. Develop brand promotional calendars. Coordinate briefs with graphic designers and ensure follow-up with the supply chain team.
Trade marketing coordinator - temporary contract at Danone
May 1, 2016 - December 31, 2016Work on trade marketing strategies and develop in-store promotions in accordance with brand strategies. Develop promotional material for points of sale and ensure follow-up with key account managers, graphic designers, and creative agencies.
Marketing and digital strategy manager at Fromagex
December 1, 2023 - June 9, 2024Lead the development and execution of marketing strategies to enhance brand visibility. Manage the HubSpot platform, coordinate digital campaigns including SEO, online advertising, and email marketing, and produce engaging content. Organize industry events and ensure consistent brand messaging across all external communications. Fluent in French and English, effectively engage with diverse audiences and stakeholders.
Senior marketing manager at Conair
September 1, 2023 - June 9, 2024Create targeted marketing strategies and digital incentives to amplify sales within the hair professional tools sector. Expertise lies in orchestrating effective campaigns that boost brand visibility and drive revenue growth.
Marketing strategist at Geosapiens
March 1, 2022 - March 31, 2023Develop marketing and communication plans. Implement marketing and communication projects and support the team in the development of marketing strategies to increase the company's visibility and awareness in its market in Canada. Work on content for blog and social medias.
Associate portfolio manager at Pharmascience
April 1, 2019 - March 31, 2022Manage Private label portfolio. Ensure market studies and competition surveys to collect market data for potential launches. Work on quotes and pricing strategies for private label products. Update private label SKUs packaging (Plain Language Labeling) of all products to comply with Health Canada criteria.
Events and client experience coordinator – temporary contract at Langlois Avocats
July 1, 2018 - November 30, 2018Coordinate and plan events. Ensure effective marketing communication around Langlois-Avocats events. Manage event budget and promotional materials. Ensure e-mailing strategies and client surveys to measure customer satisfaction.
Assistant brand manager at Pierre Fabre
February 1, 2017 - April 30, 2018Work on marketing plans and ensure operational marketing management of the brands. Develop merchandising tools and sales documentation to support marketing and sales activities. Develop brand promotional calendars. Coordinate briefs with graphic designers and ensure follow-up with the supply chain team.
Trade marketing coordinator - temporary contract at Danone
May 1, 2016 - December 31, 2016Work on trade marketing strategies and develop in-store promotions in accordance with brand strategies. Develop promotional material for points of sale and ensure follow-up with key account managers, graphists, and creative agencies.
Freelance digital illustrator at Ghiz.Studio
April 1, 2024 - June 9, 2024Specialize in creating digital artworks using Procreate, tailored for print and branding applications. Work encompasses a range of projects from custom illustrations to comprehensive visual identities, crafted to meet each client's unique needs. Some illustrations showcased in exhibitions in Porto, Portugal.
Marketing and digital strategy manager at Fromagex
December 1, 2023 - June 12, 2024Lead the development and execution of marketing strategies to enhance brand visibility. Manage the HubSpot platform, coordinate digital campaigns including SEO, online advertising, and email marketing, and produce engaging content. Organize industry events and ensure consistent brand messaging across all external communications. Fluent in French and English, effectively engage with diverse audiences and stakeholders.
Senior marketing manager at Conair
September 1, 2023 - June 12, 2024Create targeted marketing strategies and digital incentives to amplify sales within the hair professional tools sector. Orchestrate effective campaigns that boost brand visibility and drive revenue growth.
Marketing strategist at Geosapiens
March 1, 2022 - March 31, 2023Develop marketing and communication plans. Implement marketing and communication projects and support the team in developing strategies to increase the company's visibility and awareness in the Canadian market. Manage content for blog and social media.
Associate portfolio manager at Pharmascience
April 1, 2019 - March 31, 2022Manage private label portfolio and ensure market studies and competition surveys to collect market data for potential product launches. Work on quotes and pricing strategies for private label products. Update private label SKUs packaging to comply with Health Canada criteria.
Events and client experience coordinator – temporary contract at Langlois Avocats
July 1, 2018 - November 30, 2018Coordinate and plan events, ensure effective marketing communication, manage event budget and promotional materials, implement emailing strategies, and conduct client surveys to measure customer satisfaction.
Assistant brand manager at Pierre Fabre
February 1, 2017 - April 30, 2018Work on marketing plans and ensure operational marketing management of the brands. Develop merchandising tools and sales documentation to support marketing and sales activities. Develop brand promotional calendars. Coordinate briefs with graphic designers and follow up with the supply chain team.
Trade marketing coordinator - temporary contract at Danone
May 1, 2016 - December 31, 2016Work on trade marketing strategies and develop in-store promotions in line with brand strategies. Develop promotional material for points of sale and coordinate with key account managers, graphic designers, and creative agencies.
Assistant brand manager & loyalty program at Royal Air Maroc
January 1, 2015 - July 31, 2015Conduct market studies and benchmarks to keep Safar Flyer competitive. Update website content and collaborate with graphic designers and creative agencies to create promotional tools. Manage emailing campaigns.
Telemarketing agent at Fondation de l'Université Laval
January 1, 2016 - April 30, 2016Call Laval University graduates and community members to solicit financial support for annual funding needs, chairs, and priority projects of Faculties at Université Laval.
Marketing teaching assistant at FSA Université Laval
September 1, 2015 - December 31, 2015Provide practical training (tutoring courses) to bachelor students, correct assignments and exams, and explain reasoning errors to students.
Assistant brand manager - cereals and infant formulas at Nestlé Maghreb
June 1, 2014 - August 31, 2014Work on in-store customer activations for Nestlé infant formulas, develop mechanisms and point-of-sale promotions, promotional material, and ensure artwork follow up with communication agencies and graphic designers.
Assistante chef de marque at Cooper Pharma
June 1, 2013 - August 31, 2013Lead documentary and qualitative studies, ensure artwork follow-up with graphic designers, work on packagings and promotional materials, and build website content.
Freelance digital illustrator at Ghiz.Studio
April 1, 2024 - June 12, 2024Specialize in creating digital artworks using Procreate, tailored for print and branding applications. Projects include custom illustrations and comprehensive visual identities. Some illustrations have been exhibited internationally.
Marketing and digital strategy manager at Fromagex
December 1, 2023 - PresentI lead the development and execution of marketing strategies to enhance brand visibility. I manage the HubSpot platform, coordinate digital campaigns including SEO, online advertising, and email marketing, and produce engaging content. Additionally, I organize industry events and ensure consistent brand messaging across all external communications. Fluent in French and English, I effectively engage with diverse audiences and stakeholders.
Senior marketing manager at Conair
September 1, 2023 - PresentAs a Senior Marketing Manager at Conair, I create targeted marketing strategies and digital incentives to amplify sales within the hair professional tools sector. My expertise lies in orchestrating effective campaigns that boost brand visibility and drive revenue growth.
Marketing strategist at Geosapiens
March 31, 2023 - July 8, 2025Develop Geosapiens' marketing and communication plan. Implement marketing and communication projects and support the team in the development of marketing strategies to increase the company's visibility and awareness in its market in Canada. Work on Geosapiens content for blog and social medias.
Associate portfolio manager at Pharmascience
March 31, 2022 - July 8, 2025Manage Private label portfolio. Ensure market studies and competition surveys to collect market data for potential launches. Work on quotes and pricing strategies for private label products. Update private label SKUs packagings (Plain Language Labeling) of all products to comply with Health Canada criteria.
Events and client experience coordinator – temporary contract at Langlois Avocats
November 30, 2018 - July 8, 2025Coordinate and plan events. Ensure effective marketing communication around Langlois-Avocats events. Manage event budget and promotional materials. Ensure e-mailing strategies and client surveys to measure customer satisfaction.
Assistant brand manager at Pierre Fabre
April 30, 2018 - July 8, 2025Work on marketing plans and ensure the operational marketing management of the brands. Develop merchandising tools and sales documentation to support marketing and sales activities. Develop brand promotional calendars. Coordinate briefs with graphic designers and ensure follow-up with the supply chain team.
Trade marketing coordinator - temporary contract at Danone
December 31, 2016 - July 8, 2025Work on trade marketing strategies and develop in stores promotions in accordance with brand strategies. Develop promotional material for points of sale and ensure the follow-up with key account managers, graphists, and creative agencies.
Assistant brand manager & loyalty program at Royal Air Maroc
July 31, 2015 - July 8, 2025Ensure market studies and benchmarks in order to keep Safar Flyer competitive. Update the Safar Flyer website content and work closely with graphists and creative agencies in order to create promotional tools. Ensure e-mailing campaigns.
Telemarketing agent at Fondation de l'Université Laval
April 30, 2016 - July 8, 2025Call Laval University graduate and members of the university community to solicit their financial support in order to meet the annual needs of funds, chairs and priority projects of faculties of Université Laval.
Marketing teaching assistant at FSA Université Laval
December 31, 2015 - July 8, 2025Provide practical training (tutoring courses) to bachelor students. Correct assignments and exams and explain reasoning errors to students.
Assistant brand manager - cereals and infant formulas at Nestlé Maghreb
August 31, 2014 - July 8, 2025Work on in store customer activations for Nestlé infant formulas (milk and Cereals). Develop mechanism and point-of-sale promotions. Develop promotional material and ensure artwork follow up with communication agencies and graphic designers.
Assistante chef de marque at Cooper Pharma
August 31, 2013 - July 8, 2025Lead documentary and qualitative studies. Ensure artwork follow-up with graphic designers, work on packagings and promotional materials. Build website content.
Freelance digital illustrator at Ghiz.Studio
April 1, 2024 - PresentI specialize in creating digital artworks using Procreate, tailored for print and branding applications. My work encompasses a range of projects, from custom illustrations to comprehensive visual identities, all crafted to meet each client's unique needs. Notably, some of my illustrations have been showcased in exhibitions in Porto, Portugal, reflecting the international recognition of my artistic endeavors.
Events and client experience coordinator at Langlois Avocats
July 1, 2018 - November 1, 2018Coordinate and plan events. Ensure effective marketing communication around Langlois-Avocats events and manage event budget.
Trade marketing coordinator at Danone
May 1, 2016 - December 1, 2016Work on trade marketing strategies and develop in-store promotions in accordance with brand strategies.
Assistant chef de marque at Cooper Pharma
June 1, 2013 - August 1, 2013Lead documentary studies and ensure artwork follow-up with graphic designers.
Education
Master in Business Administration (MBA) at Université Laval, Quebec City
September 1, 2014 - December 31, 2016Master in marketing and communication at Institut Supérieur de Commerce et d'Administration des Entreprises, Casablanca
September 1, 2012 - June 30, 2015Bachelor (Bac+2) in commerce, management and administration at École Nationale de Commerce et de Gestion, Marrakesh
September 1, 2010 - June 30, 2012Master in Business Administration (MBA) at Université Laval
September 1, 2014 - December 31, 2016Master in marketing and communication at Institut Supérieur de Commerce et d'Administration des Entreprises
September 1, 2012 - June 30, 2015Bachelor (Bac+2) in commerce, management and administration at École Nationale de Commerce et de Gestion
September 1, 2010 - June 30, 2012Master in Business Administration (MBA) at Université Laval, Quebec City
September 1, 2014 - December 31, 2016Master in marketing and communication at Institut Supérieur de Commerce et d'Administration des Entreprises, Casablanca
September 1, 2012 - June 30, 2015Bachelor (Bac+2) in commerce, management and administration at École Nationale de Commerce et de Gestion, Marrakesh
September 1, 2010 - June 30, 2012Master in Business Administration (MBA) at Université Laval, Quebec City
September 1, 2014 - December 31, 2016Master in marketing and communication at Institut Supérieur de Commerce et d'Administration des Entreprises, Casablanca
September 1, 2012 - June 30, 2015Bachelor (Bac+2) in commerce, management and administration at École Nationale de Commerce et de Gestion, Marrakesh
September 1, 2010 - June 30, 2012Master in Business Administration (MBA) - Strategic marketing at Université Laval
September 1, 2014 - December 1, 2016Master in marketing and communication at Institut Supérieur de Commerce et d'Administration des Entreprises
September 1, 2012 - June 1, 2015Bachelor (Bac+2) in commerce, management and administration at École Nationale de Commerce et de Gestion
September 1, 2010 - June 1, 2012Master in Business Administration (MBA) - Strategic marketing at Université Laval
September 1, 2014 - December 1, 2016Master in marketing and communication at Institut Supérieur de Commerce et d'Administration des Entreprises
September 1, 2012 - June 1, 2015Bachelor (Bac+2) in commerce, management and administration at École Nationale de Commerce et de Gestion
September 1, 2010 - June 1, 2012Master in Business Administration (MBA) - Strategic marketing at Université Laval
September 1, 2014 - December 1, 2016Master in marketing and communication at Institut Supérieur de Commerce et d'Administration des Entreprises
September 1, 2012 - June 1, 2015Bachelor (Bac+2) in commerce, management and administration at École Nationale de Commerce et de Gestion
September 1, 2010 - June 1, 2012Qualifications
Industry Experience
Consumer Goods, Professional Services, Retail, Travel & Hospitality, Media & Entertainment, Healthcare
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Beginner
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