I’m a Toronto-based Social Media Strategist and Account Lead with 7+ years of experience helping brands build culturally relevant, performance-driven digital campaigns across social, influencer, and content marketing. I’ve worked across agency and brand-side environments leading strategy, content development, campaign execution, and client management for brands in real estate, fintech, CPG, education, lifestyle, and wellness. My background combines strategic thinking with hands-on execution. I’ve developed always-on content strategies, managed multi-platform social calendars, led influencer partnerships, directed photoshoots and content production, and translated analytics into actionable recommendations that improve engagement, audience growth, and overall brand performance. I’ve led work for brands including Becel Canada, Cuisinart, Empire Homes, KOHO Financial, Baskin-Robbins Canada, Metro, and George Brown College. Some recent highlights include leading trend-driven campaigns that generated over 1M views, developing creator-led campaigns that exceeded engagement benchmarks, and building content systems and workflows that improved efficiency across fast-moving teams. Clients value me for being both strategic and highly collaborative. I’m comfortable managing multiple workstreams, leading client relationships, building integrated campaign plans, and working cross-functionally with creative, production, paid media, influencer, and marketing teams to bring ideas to life. Core areas of expertise include: - Social Media Strategy - Content Strategy & Storytelling - Influencer Marketing - Campaign Planning & Execution - Content Production & Photoshoots - Community Growth & Engagement - Performance Reporting & Analytics - Brand & Digital Strategy - Client & Account Management - Cross-Functional Project Leadership I’m especially passionate about creating social-first work that feels culturally relevant, visually strong, and rooted in real audience behaviour.…I’m a Toronto-based Social Media Strategist and Account Lead with 7+ years of experience helping brands build culturally relevant, performance-driven digital campaigns across social, influencer, and content marketing. I’ve worked across agency and brand-side environments leading strategy, content development, campaign execution, and client management for brands in real estate, fintech, CPG, education, lifestyle, and wellness. My background combines strategic thinking with hands-on execution. I’ve developed always-on content strategies, managed multi-platform social calendars, led influencer partnerships, directed photoshoots and content production, and translated analytics into actionable recommendations that improve engagement, audience growth, and overall brand performance. I’ve led work for brands including Becel Canada, Cuisinart, Empire Homes, KOHO Financial, Baskin-Robbins Canada, Metro, and George Brown College. Some recent highlights include leading trend-driven campaigns that generated over 1M views, developing creator-led campaigns that exceeded engagement benchmarks, and building content systems and workflows that improved efficiency across fast-moving teams. Clients value me for being both strategic and highly collaborative. I’m comfortable managing multiple workstreams, leading client relationships, building integrated campaign plans, and working cross-functionally with creative, production, paid media, influencer, and marketing teams to bring ideas to life. Core areas of expertise include: - Social Media Strategy - Content Strategy & Storytelling - Influencer Marketing - Campaign Planning & Execution - Content Production & Photoshoots - Community Growth & Engagement - Performance Reporting & Analytics - Brand & Digital Strategy - Client & Account Management - Cross-Functional Project Leadership I’m especially passionate about creating social-first work that feels culturally relevant, visually strong, and rooted in real audience behaviour.WWWW…