I’m an integrated marketing and commercial leader who’s built and scaled growth engines at Amazon, eBay, and high-growth digital businesses. Throughout my career, I’ve created new marketing functions from scratch or transformed existing ones into strategic growth drivers, delivering multi-channel campaigns that build awareness, deepen engagement, and drive measurable commercial impact. I combine creative brand storytelling with data-led insight to inform ROI-focused strategies and lead global teams across trading, analytics, and creative to accelerate time-to-market and revenue growth. I’m passionate about uniting brand, product, and performance, shaping long-term brand value, and developing high-performing cultures. I’ve led partnerships, GTM planning, and customer acquisition initiatives across multiple regions, driving sustained business growth and value creation for diverse organizations.

Gianfranco Ludovici

I’m an integrated marketing and commercial leader who’s built and scaled growth engines at Amazon, eBay, and high-growth digital businesses. Throughout my career, I’ve created new marketing functions from scratch or transformed existing ones into strategic growth drivers, delivering multi-channel campaigns that build awareness, deepen engagement, and drive measurable commercial impact. I combine creative brand storytelling with data-led insight to inform ROI-focused strategies and lead global teams across trading, analytics, and creative to accelerate time-to-market and revenue growth. I’m passionate about uniting brand, product, and performance, shaping long-term brand value, and developing high-performing cultures. I’ve led partnerships, GTM planning, and customer acquisition initiatives across multiple regions, driving sustained business growth and value creation for diverse organizations.

Available to hire

I’m an integrated marketing and commercial leader who’s built and scaled growth engines at Amazon, eBay, and high-growth digital businesses. Throughout my career, I’ve created new marketing functions from scratch or transformed existing ones into strategic growth drivers, delivering multi-channel campaigns that build awareness, deepen engagement, and drive measurable commercial impact. I combine creative brand storytelling with data-led insight to inform ROI-focused strategies and lead global teams across trading, analytics, and creative to accelerate time-to-market and revenue growth.

I’m passionate about uniting brand, product, and performance, shaping long-term brand value, and developing high-performing cultures. I’ve led partnerships, GTM planning, and customer acquisition initiatives across multiple regions, driving sustained business growth and value creation for diverse organizations.

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Language

English
Fluent

Work Experience

Co-chair, Fan Advisory Board at Fulham Football Club
June 1, 2024 - Present
Lead a 10-member advisory board across atmosphere, community, and EDI; align supporter sentiment with club strategy and commercial decisions; partner with club leadership to inform retail, ticketing, and brand initiatives; facilitate collaboration between fans, the club, and external stakeholders to enhance inclusivity, loyalty, and matchday experience across digital, social, and physical channels.
Consultant / Advisor – Marketing Strategy at Independent (UK startups & SMEs)
August 1, 2023 - Present
Advising UK-based startups and SMEs (£3–£30M revenue) on direct-to-consumer strategy, commercial positioning, and retail marketing; developing go-to-market plans, proposition refinement, and performance marketing; mentoring marketing teams and guiding upper-funnel investment to maximise brand impact and growth.
Chief Marketing Officer at The Collecting Group Ltd
April 1, 2025 - October 23, 2025
Marketing transformation for two premium digital auction brands (collectingcars.com and watchcollecting.com), driving brand awareness, traffic growth, and revenue; global brand strategy; improved conversion rates and customer lifetime value; reduced CAC through channel optimisation and CRM personalisation; integrated AI-driven content and audience segmentation; aligned marketing, product, and technology around a shared journey.
Global Head Of Marketing at Amazon Inc
August 1, 2023 - October 23, 2025
Led global B2B marketing for Amazon Ads across regions (~$13B revenue); developed cross-channel GTM strategies combining digital, content, events, and ABM; improved campaign ROI and accelerated commercial impact via streamlined GTM processes; expanded advertiser certifications through targeted enablement and thought leadership.
General Manager, Business Development and Marketing Partnerships at Amazon Inc
January 1, 2022 - October 23, 2025
Owned UK digital marketing P&L, delivering revenue growth and profitability; optimised performance across search, affiliates, display, and influencer channels; built high-impact partnerships to diversify acquisition and expand the customer base; led cross-functional reviews across trading, analytics, and marketing.
Marketing Director – Consumer at eBay Inc
October 1, 2018 - October 23, 2025
Delivered $300M+ GMV uplift (above targets) through integrated campaigns; added $500M in incremental GMV via automated pricing promotions and improved seller engagement; repositioned eBay as the go-to marketplace for everyday sellers; partnered with global teams to optimise media and messaging by audience segment.
Head of Business Development and Marketing Partnerships, EMEA at eBay Inc
December 1, 2014 - October 23, 2025
Built and led regional partnerships and growth initiatives to accelerate revenue and expand the European market presence; collaborated with analytics, category management, and creative teams to optimise media and messaging.
Online Sales Director at TalkTalk
July 1, 2011 - October 23, 2025
Directed online sales strategy, delivering growth across digital channels and improving channel performance; led cross-functional initiatives to optimise online acquisition and customer conversion.
Member at CMO Circle (Voluntary)
January 1, 2023 - Present
Active participant in a peer network for senior marketing leaders, sharing best practices and strategic insights.

Education

BSc Hons (Earth Science and Third World Development) at University of Northampton
October 1, 1995 - July 31, 1999
Artificial Intelligence Programme at University of Oxford/Saïd Business School
February 1, 2025 - April 30, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Retail, Media & Entertainment, Professional Services, Telecommunications