At the heart of every successful brand is its strategy and creative expression that truly reflects its essence. When done right, this can significantly elevate the brand. Throughout my career, I’ve made it my mission to understand the art of blending creativity with business objectives, always aiming to deliver tangible value to businesses and brands through thoughtful, effective solutions. I’m Gideon Joshua, a Creative Strategist with over a decade of experience in design and technology. Over the years, I’ve had the opportunity to work with a diverse range of brands across various industries, helping them craft and execute creative solutions and deliver meaningful results. Whether it’s developing a brand, running a marketing campaign, or solving complex challenges, my goal is to inspire and execute ideas that not only resonate with audiences but also create lasting, impactful change for businesses and brands.…

Gideon Joshua

At the heart of every successful brand is its strategy and creative expression that truly reflects its essence. When done right, this can significantly elevate the brand. Throughout my career, I’ve made it my mission to understand the art of blending creativity with business objectives, always aiming to deliver tangible value to businesses and brands through thoughtful, effective solutions. I’m Gideon Joshua, a Creative Strategist with over a decade of experience in design and technology. Over the years, I’ve had the opportunity to work with a diverse range of brands across various industries, helping them craft and execute creative solutions and deliver meaningful results. Whether it’s developing a brand, running a marketing campaign, or solving complex challenges, my goal is to inspire and execute ideas that not only resonate with audiences but also create lasting, impactful change for businesses and brands.…

Available to hire

At the heart of every successful brand is its strategy and creative expression that truly reflects its essence. When done right, this can significantly elevate the brand. Throughout my career, I’ve made it my mission to understand the art of blending creativity with business objectives, always aiming to deliver tangible value to businesses and brands through thoughtful, effective solutions.

I’m Gideon Joshua, a Creative Strategist with over a decade of experience in design and technology. Over the years, I’ve had the opportunity to work with a diverse range of brands across various industries, helping them craft and execute creative solutions and deliver meaningful results.

Whether it’s developing a brand, running a marketing campaign, or solving complex challenges, my goal is to inspire and execute ideas that not only resonate with audiences but also create lasting, impactful change for businesses and brands.

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Language

English
Fluent

Work Experience

Design Lead at Detail and Avedia Consulting
November 20, 2020 - October 17, 2023
Head of Operations at Jeje Africa
January 10, 2022 - October 10, 2023
Co-Founder at Grip Creative
August 3, 2017 - Present

Education

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Qualifications

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Industry Experience

Real Estate & Construction, Financial Services, Professional Services, Software & Internet
    uniE621 Properti Nigeria - Branding | Web Application | Admin Portal | Resources Hub
    Properti Nigeria (https://www.twine.net/signin | https://www.twine.net/signin is a custom-built, large-scale real estate marketplace designed to fundamentally change how people find and sell property in Nigeria. Instead of relying solely on traditional search-based listings, the platform introduces a request-driven marketplace model where property seekers post detailed requests and verified vendors (agents, owners, and real estate companies) respond with matching property offers. The system functions as a full marketplace, lead engine, and transaction workflow platform with advanced automation, matching logic, inspections management, subscriptions, and a comprehensive administrative backend. This project demonstrates our agency’s capability to architect and deliver complex, multi-role platforms with deep workflows, large databases, and scalable infrastructure. CORE CAPABILITIES -Multi-user system (Seekers, Agents, Owners, Companies) -Property listing & management -Request-based marketplace -Intelligent matching engine (match percentages) -Offers & inspection workflows -Messaging & notifications -Verifications & ratings -Subscriptions & payments -Advanced admin portal RESOURCES HUB -Blog system -Properti Insights (market trends & reports) -Location-based content -Admin-managed publishing SOCIAL MEDIA PRELAUNCH MARKETING -Seeker-first acquisition strategy -Request-based campaign positioning -Vendor positioning framework -Landing page copy & CTA flows ADMIN PORTAL -User management & verification -Property & request moderation -Payments & subscriptions -Content management -Platform analytics & reports -System maintenance TECHNOLOGY STACK -Backend: PHP (OOP, Vanilla) -Frontend: HTML5, CSS3, JavaScript, jQuery -Database: MySQL -Email: PHPMailer ARCHITECTURE HIGHLIGHTS -Modular file structure -Core OOP classes -API-driven actions -Secure authentication & sessions DATABASE SCOPE -30+ relational tables -Indexed search & filters -JSON fields for flexible specs DEVELOPMENT SCOPE -20–25 week build -Multi-stage forms -Role-based dashboards KEY ENGINEERING CHALLENGES -Dynamic conditional forms -Multi-image uploads -Advanced filtering & search -Performance optimization -Security hardening SCALABILITY CONSIDERATIONS -Indexing strategy -CDN-ready media -Background jobs -Modular services branding graphicdesigner webdesigner designer webdeveloper…
    uniE621 Finnovo - Website Design
    https://www.twine.net/signin Finnovo is a financial consultancy firm specializing in accounting, taxation, compliance, and business advisory services. Their mission is to help businesses navigate complex financial regulations while optimizing their financial health. With a strong emphasis on technology-driven solutions, Finnovo provides tailored services to startups, SMEs, and large corporations, ensuring seamless operations and regulatory compliance. Our agency was tasked with designing a modern, user-friendly website that effectively communicates Finnovo’s expertise while enhancing client engagement. We crafted a clean, professional interface with structured content flow, ensuring ease of navigation.…
    uniE621 Rekiindle - Brand Design & Game Design
    https://www.twine.net/signin Rekiindle is an interactive board game designed to deepen intimacy, spark meaningful conversations, and bring excitement into relationships. With a playful yet thoughtful approach, the game features engaging activities and thought-provoking questions that help couples reconnect, explore their desires, and strengthen their bond. Grip Creative was responsible for crafting the entire brand identity and packaging design for Rekiindle, ensuring the visual elements reflected the game’s vibrant, passionate, and modern essence. From the game board layout to the box design, manual, activity and question cards, and even the wrapping paper, every detail was meticulously designed to enhance the overall experience. Our approach was to craft a Bold & Passionate visual identity comprising of a striking color palette of black and neon red, complemented by vibrant accent hues, sets the tone for romance, excitement, and playfulness. The typography and graphics blend elegance with fun, making the game inviting and stylish. The use of activity and question cards enhances gameplay, making interactions more dynamic and immersive. Rekiindle isn’t just a game—it’s an experience. Our creative direction ensured that every touchpoint, from unboxing to playing, felt exciting and premium, making it a must-have for couples looking to reignite their spark.…
    uniE621 Eventeez - Brand Design
    https://www.twine.net/signin Eventeez is an online platform that simplifies event planning, connecting users with high-quality service providers and offering intelligent budgeting tools. Our task was to create a cohesive brand identity that reflects the platform’s mission to make organizing events like weddings, birthdays, and anniversaries effortless and memorable. The design focuses on modern elegance, ease of use, and trust, aligning with the brand’s core values of simplicity and celebration. The final brand identity includes a sleek logo, a warm and inviting color palette, and modern typography that conveys sophistication and clarity. This visual system, along with user-friendly digital assets, establishes Eventeez as a professional yet approachable platform, helping users plan their special moments with confidence and ease.…
    uniE621 WeWire - Blog Website
    https://www.twine.net/signin Wewire is a Canadian Licensed Money Services Business (MSB) with a strong operational presence in Ghana, Nigeria, Kenya, Uganda, the UK, Canada, the US, and Dubai. With a vision to become the leading global B2B payments provider, Wewire is committed to transforming business transactions through secure and seamless payment solutions, empowering companies to thrive in a digitally interconnected world. They approached us to develop a WordPress blog that seamlessly integrates with their existing website. The goal was to ensure the blog maintained the same aesthetics and user experience as the main site, making the transition between sections smooth and unnoticeable for visitors. We meticulously designed and customized the blog to match Wewire’s brand identity, ensuring consistency in layout, typography, and visual elements. The result is a fully functional, cohesive blog platform that enhances their content strategy while preserving the integrity of their website’s design.…
    uniE621 Ebonance Engines - Brand Design
    https://www.twine.net/signin Ebonance Engines is a leading provider of cutting-edge engineering solutions, specializing in Static & Rotating Industrial Equipment Engineering and Building Services Engineering. We offer a comprehensive suite of services, including design, procurement, construction, and installation, ensuring seamless project execution from start to finish. Our expertise extends to mechanical, electrical, plumbing (MEP), HVAC, and fire engineering services, delivering tailored solutions that enhance efficiency, safety, and sustainability. With a commitment to precision, innovation, and reliability, Ebonance Engines is the trusted partner for industrial and building engineering needs.…
    uniE621 Havalon - Brand Design & Website Design
    https://www.twine.net/signin Havalon emerges as a prominent Engineering, Procurement, Construction, and Management (EPCM) company, strategically positioned in Nigeria’s dynamic oil and gas sector. With a commitment to excellence and innovation, Havalon aims to deliver a comprehensive suite of services tailored to meet the evolving needs of the industry. We were privileged to collaborate with Havalon on a transformative project. Recognizing the significance of a distinctive brand identity in establishing market presence and fostering credibility, we were entrusted to craft a visual identity that resonated with Havalon’s mission, values, and aspirations.…
    uniE621 Blockks - Brand Design
    https://www.twine.net/signin Blockks goes beyond the conventional real estate experience; it’s a pledge. Dedicated to property seekers, we promise a platform built on trust and transparency. By eradicating scam listings, we ensure a seamless journey for our clients to find their dream homes. Blockks is not just about real estate; it’s about turning dreams into addresses. Our collaboration with Blockks spanned a transformative brand identity journey, covering various facets of the brand’s visual representation. The project included: Brand Naming: The brand naming process involved selecting a name that conveys the solidity and reliability of Blockks. It’s not just a name; it’s the cornerstone of your journey to finding the perfect home. Logo Design: The logo design is a visual representation of Blockks’ commitment to trust. The design encapsulates the essence of reliability, stability, and the promise of a secure path to dream homes. Visual Identity Creation: A Symphony of Elements: Colors, Brand Device, Typography, Icon & Stickers, and Layouts Colors: Carefully selected hues that evoke a sense of trust, warmth, and modernity. Brand Device: An iconic element that symbolizes the solidity and connectivity Blockks brings to the real estate experience. Typography: Fonts that balance professionalism with approachability, reflecting the brand’s commitment to both trust and a personalized journey. Icon & Stickers: Visual elements that add a touch of personality and convey the brand’s values. Layouts: Thoughtfully designed layouts that harmonize all visual elements, ensuring a consistent and memorable brand presence.…
    uniE621 Tiarella Africa - Brand Design & Website Design
    https://www.twine.net/signin Tiarella Africa Limited is dedicated to empowering businesses with cutting-edge technology and integrated risk management solutions. With a commitment to advancing the African business landscape, we aim to be the continent’s leading innovator in technology services and risk management. Leveraging our extensive experience in the financial sector, spanning well over two decades, we are uniquely positioned to address pressing challenges faced by businesses across the continent. We deliver tailored financial enterprise software solutions that empowers businesses to run seamlessly with confidence. Our team’s rich expertise in technology, software development, and risk management enables us to understand and cater to the nuanced needs of African businesses. Our approach aimed to capture the essence of Tiarella Africa’s identity while effectively conveying its core values to stakeholders. Through a process of thorough research, creative ideation, and meticulous design refinement, we curated a cohesive visual identity system.…
    uniE621 Farm Vineyard Stores - Brand Design & Website Design
    https://www.twine.net/signin Farm Vineyard Stores (FVS) is pioneering innovative solutions and digital technology. Committed to empowering farmers, fostering sustainability, and connecting agro-based businesses globally, FVS is a leading agro-science company. Through cutting-edge technology solutions, FVS aims to elevate agricultural productivity, promote business success, and champion an innovation-led culture that propels the industry forward. Our collaboration with FVS focused on the comprehensive development of a brand identity and a user-centric website design. The objective was to visually communicate FVS’s commitment to innovation, sustainability, and global connectivity, providing a seamless digital experience for their diverse audience.…
    uniE621 Nikks Events - Brand Design & Website Design
    https://www.twine.net/signin https://www.twine.net/signin At Nikks Events, every celebration tells a story, and we’re here to make yours unforgettable. Founded by the passionate and talented Lola Abass, our journey began with a love for turning ordinary spaces into extraordinary experiences. With a creative background and years of experience in event styling, Lola set out to redefine how special moments are celebrated. From beautiful event designs to intimate weddings and marriage proposals, we’ve been privileged to transform visions into reality, putting our signature touch of elegance and sophistication into every event. Our story is one of passion, dedication, and the unwavering belief that every detail matters—because it’s those details that make memories last forever.…
    uniE621 Exogalia - Brand Design
    https://www.twine.net/signin Exogalia is at the forefront of the green energy revolution, dedicated to driving sustainable solutions that transcend boundaries. Through relentless innovation and unwavering expertise, we offer cutting-edge renewable energy solutions to address the world’s escalating demand. Our commitment to clean technologies and environmental stewardship defines Exogalia’s mission — a mission that is reshaping the energy sector, creating a greener and more sustainable future for all. Our collaboration with Exogalia centered on the development of a brand identity that would visually articulate the company’s commitment to sustainability, innovation, and a greener future. This encompassed the creation of a comprehensive visual identity system that would resonate with both industry experts and the wider public.…