I’m Gilchrist Gavole, a communications officer and digital marketing & PR specialist based in Kenya, with a strong focus on media relations, SEO, and data-driven campaign optimization. I design and manage paid social advertising and content strategies across platforms like LinkedIn Ads, Meta Ads, X Ads, and Snapchat—aligning every decision to clear objectives such as brand awareness, engagement, lead generation, and conversions. I also work as a data annotator supporting AI model development through accurate labeling and quality assurance, which sharpens my analytical approach to modern, AI-influenced communications. Alongside my corporate work, I continue building my media craft through video and photojournalism, and I co-lead CEGIMA Limited by shaping communication strategy, proposals, and digital positioning with a performance mindset.

Gilchrist Gavole

I’m Gilchrist Gavole, a communications officer and digital marketing & PR specialist based in Kenya, with a strong focus on media relations, SEO, and data-driven campaign optimization. I design and manage paid social advertising and content strategies across platforms like LinkedIn Ads, Meta Ads, X Ads, and Snapchat—aligning every decision to clear objectives such as brand awareness, engagement, lead generation, and conversions. I also work as a data annotator supporting AI model development through accurate labeling and quality assurance, which sharpens my analytical approach to modern, AI-influenced communications. Alongside my corporate work, I continue building my media craft through video and photojournalism, and I co-lead CEGIMA Limited by shaping communication strategy, proposals, and digital positioning with a performance mindset.

Available to hire

I’m Gilchrist Gavole, a communications officer and digital marketing & PR specialist based in Kenya, with a strong focus on media relations, SEO, and data-driven campaign optimization. I design and manage paid social advertising and content strategies across platforms like LinkedIn Ads, Meta Ads, X Ads, and Snapchat—aligning every decision to clear objectives such as brand awareness, engagement, lead generation, and conversions.

I also work as a data annotator supporting AI model development through accurate labeling and quality assurance, which sharpens my analytical approach to modern, AI-influenced communications. Alongside my corporate work, I continue building my media craft through video and photojournalism, and I co-lead CEGIMA Limited by shaping communication strategy, proposals, and digital positioning with a performance mindset.

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Language

English
Fluent
Swahili
Fluent

Work Experience

Data Annotator at AI Wakforce
January 1, 2025 - Present
Performed high-precision data annotation within structured machine learning pipelines supporting AI model development. Operated within strict quality-assurance frameworks to maintain dataset reliability and annotation consistency across large-scale data production. Collaborated with geographically distributed technical teams to ensure timely project delivery.
Co-Founder at CEGIMA Limited
January 1, 2024 - Present
Directed proposal development and strategic communication programs to increase youth participation in public procurement opportunities. Developed digital positioning strategies and stakeholder communication materials to strengthen institutional visibility and engagement.
Social Media Manager at RundaTech Solutions
October 1, 2023 - February 1, 2024
Led content strategy, campaign management, and visual content production for a student-led venture offering affordable computers and accessories. Created 50+ marketing graphics, logos, and promotional materials using Adobe Creative Cloud and Canva, following UI guidelines and consistent naming/formatting standards. Managed web content workflows and organized digital assets with consistent branding. Used engagement/performance tracking and optimized posting schedules with Buffer and Hootsuite, increasing campus reach by 30%.
Social Media Manager at RundaTechSolutions
October 1, 2023 - February 29, 2024
Led content strategy, campaign management, and visual content production for a student-led venture serving university customers with affordable computers and accessories. Produced 50+ marketing graphics, logos, and promotional materials using Adobe Creative Cloud and Canva, following UI guidelines, naming conventions, and formatting standards. Managed content workflows and used scheduling tools (Buffer/Hootsuite) to optimize posting times based on engagement and performance analysis, improving campus reach by 30%.
Data Annotator at AI Wakforce
August 1, 2023 - Present
Performed structured data labeling and maintained high annotation accuracy while following quality assurance benchmarks. Organized labeled data using directory structure conventions and supported data-driven workflows used for AI model development. Collaborated with cross-functional teams through online communication channels to meet project timelines with strong attention to detail.
Video Journalist (Intern) at Royal Media Services Limited
May 1, 2023 - August 31, 2023
Supported newsroom and field production teams in creating multimedia content for broadcast and digital platforms. Assisted with video production, photography, and audio editing, and contributed to post-production workflows using Adobe Creative Cloud tools. Helped with article writing and copy editing for news segments while ensuring clear document formatting and structure through cross-functional collaboration.
Digital Communications Manager at Doman Group Pharmaceuticals Ltd
October 1, 2022 - December 1, 2025
Managed web content updates and product uploads using WordPress, maintaining structured directories, metadata management, and consistent asset naming conventions. Wrote and optimized SEO-focused product descriptions and informational articles for accurate, user-friendly pharmaceutical content. Conducted keyword research and landing page optimization to improve search visibility and product discoverability. Optimized images (resizing, resolution adjustments, PNG formatting) to improve page load times and user experience, and collaborated with developers and marketing teams to support product line expansion with clear digital content structures.
Digital Communications Manager at Domian Group Pharmaceuticals Ltd
October 1, 2022 - December 31, 2025
Managed web content through WordPress, including product uploads and maintaining organized asset structures, metadata, and consistent naming conventions. Wrote and optimized SEO-friendly product descriptions and informational articles, conducted keyword research, and improved landing page discoverability. Optimized images for performance (resizing, resolution adjustments, PNG formatting) to reduce page load time and support better user experience, while coordinating with developers and marketing teams for new product line expansion.
Digital Communications Associate at Domain Pharmacy
January 1, 2022 - December 31, 2025
Administered and maintained a WordPress-based digital product catalog with accurate metadata configuration and organized content architecture. Developed SEO-optimized product descriptions and articles to improve search visibility and product discoverability. Conducted targeted keyword research and landing-page optimization to enhance organic performance. Optimized visual and media assets to improve page load times and user experience across the site.
Self-employed Video/Photojournalist
June 1, 2019 - Present
Produced video and photojournalism projects with a focus on ethical media practice and strong storytelling through lighting, camera angles, and deliberate movement. Built audio and sound-editing workflows (including Adobe Audition) to ensure the message is accurately represented. Applied professional creative production practices to capture and shape narratives with integrity.

Education

Bachelor of Mass Communication (Public Relations and Media) at Kabarak University, Kenya
January 11, 2030 - March 10, 2026
Bachelor of Mass Communication (Public Relations and Media) at Kabarak University, Kenya
January 11, 2030 - March 10, 2026
Bachelor's degree, Mass Communication/Media Studies at Kabarak University
December 1, 2019 - April 30, 2024
Bachelor’s degree (Mass Communication/Media Studies) at Kabarak University
December 1, 2019 - April 1, 2024

Qualifications

LinkedIn Advertising Fundamentals
January 11, 2030 - March 10, 2026
Meta Ads Certification
January 11, 2030 - March 10, 2026
X Ads Manager Fundamentals
January 11, 2030 - February 29, 2028
SPAN Certified – Snapchat Advertising 4 Digital Marketing Certificate
January 1, 2026 - March 10, 2026
Digital Marketing Certificate
January 1, 2026 - March 10, 2026
Fundamentals of Search Engine Optimization
January 11, 2030 - March 10, 2026
LinkedIn Advertising Fundamentals
January 11, 2030 - March 10, 2026
Meta Ads Certification
January 11, 2030 - March 10, 2026
X Ads Manager Fundamentals
January 11, 2030 - February 1, 2028
SPAN Certified – Snapchat Advertising
January 11, 2030 - March 10, 2026
Digital Marketing Certificate
January 11, 2030 - March 10, 2026
Fundamentals of Search Engine Optimization
January 11, 2030 - March 10, 2026
Fundamentals of Search Engine Optimization Strategies (CR1469)
January 11, 2030 - September 22, 2026
X Ads Manager Fundamentals Badge
January 11, 2030 - September 22, 2026
Snapchat Essentials Digital Ad Certificate
January 11, 2030 - September 22, 2026
LinkedIn Marketing Fundamentals
January 11, 2030 - September 22, 2026
Digital Marketing Certificate - Digital Ad Certificate
January 11, 2030 - September 22, 2026
Fundamentals of Search Engine Optimization Strategies (CR1469)
January 11, 2030 - September 22, 2026
X Ads Manager Fundamentals Badge
January 11, 2030 - September 22, 2026
Snapchat Essentials Digital Ad Certificate
January 11, 2030 - September 22, 2026
LinkedIn Marketing Fundamentals
January 11, 2030 - September 22, 2026
Digital Ad Certificate - Digital Marketing
January 11, 2030 - September 22, 2026

Industry Experience

Media & Entertainment, Professional Services, Education, Software & Internet