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I have 25 years of brand and digital marketing experience. My career began in top ten advertising agencies, Lowe Howard-Spink and Publicis, and continued client-side where I managed ATL and online marketing in numerous roles. Throughout my career, I’ve built broad experience across the full marketing mix, learning best practices from a wide range of companies. I’m a data-driven marketer with extensive experience across ecommerce, website build and management, paid and organic search, affiliate marketing, social media, email marketing and programmatic media. Team management has been a key component in almost all my roles, with teams ranging from 1 to 8 people depending on business size. Due to family considerations I spent time freelancing in recent years, which is now resolved. I’ve been providing marketing consultancy and digital marketing services on a project or longer-term basis for numerous clients. Today I’m available for project-based or longer-term marketing consultancy, bringing strategic insight and practical execution across brand, acquisition and digital channels to help clients grow.…I have 25 years of brand and digital marketing experience. My career began in top ten advertising agencies, Lowe Howard-Spink and Publicis, and continued client-side where I managed ATL and online marketing in numerous roles. Throughout my career, I’ve built broad experience across the full marketing mix, learning best practices from a wide range of companies. I’m a data-driven marketer with extensive experience across ecommerce, website build and management, paid and organic search, affiliate marketing, social media, email marketing and programmatic media. Team management has been a key component in almost all my roles, with teams ranging from 1 to 8 people depending on business size. Due to family considerations I spent time freelancing in recent years, which is now resolved. I’ve been providing marketing consultancy and digital marketing services on a project or longer-term basis for numerous clients. Today I’m available for project-based or longer-term marketing consultancy, bringing strategic insight and practical execution across brand, acquisition and digital channels to help clients grow.

Gill Black

Marketer, Marketing Strategist, Performance Marketer, +3

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I have 25 years of brand and digital marketing experience. My career began in top ten advertising agencies, Lowe Howard-Spink and Publicis, and continued client-side where I managed ATL and online marketing in numerous roles. Throughout my career, I’ve built broad experience across the full marketing mix, learning best practices from a wide range of companies. I’m a data-driven marketer with extensive experience across ecommerce, website build and management, paid and organic search, affiliate marketing, social media, email marketing and programmatic media. Team management has been a key component in almost all my roles, with teams ranging from 1 to 8 people depending on business size. Due to family considerations I spent time freelancing in recent years, which is now resolved. I’ve been providing marketing consultancy and digital marketing services on a project or longer-term basis for numerous clients. Today I’m available for project-based or longer-term marketing consultancy, bringing strategic insight and practical execution across brand, acquisition and digital channels to help clients grow.…I have 25 years of brand and digital marketing experience. My career began in top ten advertising agencies, Lowe Howard-Spink and Publicis, and continued client-side where I managed ATL and online marketing in numerous roles. Throughout my career, I’ve built broad experience across the full marketing mix, learning best practices from a wide range of companies. I’m a data-driven marketer with extensive experience across ecommerce, website build and management, paid and organic search, affiliate marketing, social media, email marketing and programmatic media. Team management has been a key component in almost all my roles, with teams ranging from 1 to 8 people depending on business size. Due to family considerations I spent time freelancing in recent years, which is now resolved. I’ve been providing marketing consultancy and digital marketing services on a project or longer-term basis for numerous clients. Today I’m available for project-based or longer-term marketing consultancy, bringing strategic insight and practical execution across brand, acquisition and digital channels to help clients grow.

Available to hire

I have 25 years of brand and digital marketing experience. My career began in top ten advertising agencies, Lowe Howard-Spink and Publicis, and continued client-side where I managed ATL and online marketing in numerous roles. Throughout my career, I’ve built broad experience across the full marketing mix, learning best practices from a wide range of companies. I’m a data-driven marketer with extensive experience across ecommerce, website build and management, paid and organic search, affiliate marketing, social media, email marketing and programmatic media. Team management has been a key component in almost all my roles, with teams ranging from 1 to 8 people depending on business size. Due to family considerations I spent time freelancing in recent years, which is now resolved. I’ve been providing marketing consultancy and digital marketing services on a project or longer-term basis for numerous clients.

Today I’m available for project-based or longer-term marketing consultancy, bringing strategic insight and practical execution across brand, acquisition and digital channels to help clients grow.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Marketing Consultant at Gill Black Marketing Solutions

March 1, 2021 - Present

Providing marketing services, from strategic consultancy to managing paid search and social media campaigns, for small clients within the retail, travel or service sectors.

Head of Marketing at Miles

March 1, 2019 - January 1, 2021

Responsible for all brand and digital marketing for a car insurance start-up; defined omnichannel strategy, SEO and paid social content calendars, tested new digital and offline media channels, recruited a media buying agency and implemented brand-awareness tracking; conducted focus groups and user testing; built reporting via Google Analytics and Data Studio; piloted above-the-line campaigns to boost regional awareness and lead generation.

Director of Digital Marketing at YOTEL Hotel Group Ltd

October 1, 2017 - January 1, 2019

Led digital marketing for all hotels, including website, booking engine and all digital channels; budget management; in-housing of performance marketing; provided digital marketing consultancy to hotels; led loyalty program launch strategies and new hotel openings; rebuilt GA/GTMs for better data quality and reporting; launched an affiliate program and in-housed key channel activities.

Senior Online Marketing Manager at Intercontinental Hotels Group

July 1, 2012 - October 1, 2016

Developed and drove the European online marketing strategy across multiple brands; budget responsibility of about $24M; led a team of six across multiple languages and channels; managed external stakeholders; delivered year-on-year revenue growth and improved reporting infrastructure; expanded programmatic advertising and partner relations.

Marketing Consultant at Hello Joe Clothing Limited

August 1, 2009 - March 1, 2012

Established the business as a limited company; created business forecasts and budgets; sourced printers and fulfilment partners; built a web presence with SEO value; set up analytics, paid search, shopping and social campaigns; provided full training and marketing support.

Head of Marketing at Holiday Rentals/HomeAway

July 1, 2008 - June 1, 2009

UK marketing strategy development post-acquisition; brand transition to HomeAway UK; pan-European and US integration; ROI and CRM activity; ROI analysis and cross-sell initiatives; built Omniture/Analytics reporting and managed email marketing.

Head of Online Marketing at Mark Warner Holidays

November 1, 2005 - December 1, 2007

Set up online marketing channels from standing start; managed PPC, SEO, display and partner activity; led agency relationships; managed a £2.5M budget; delivered significant improvements in online search visibility and customer engagement.

Senior Online Marketing Manager at Bulldog Broadband

April 1, 2005 - November 1, 2005

Established the online marketing channel; developed a strategy for high-volume acquisition; managed online advertising, SEO, PPC and affiliate activity; improved online conversion and reduced CPA; led a small team and several agencies with a budget of £4.8M.

Senior Brand & Acquisition Manager at AOL

June 1, 2004 - March 1, 2005

Managed acquisition strategy for the brand and online channels; oversaw press, outdoor and online activity; managed AOL portal site and liaised with marketing partners; led a team and a £40M budget; launched a successful affiliate program and improved reporting structures.