Available to hire
Hi, I’m Gina. I’m a digital marketing strategist with 6+ years of experience helping brands build a digital-first presence and engage global audiences. I specialise in integrated marketing campaigns, content creation, branding, and event promotions across multiple platforms.
Recently, I’ve led social media campaigns for high-profile fintech events in Singapore, collaborating with cross-functional teams to boost brand visibility and using data-driven insights to optimise performance. I’m passionate about turning analytics into creative, impactful work and crafting compelling storytelling that drives results.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Work Experience
Senior Social Media Marketing Specialist
August 1, 2022 - June 1, 2023Led integrated digital marketing and cross-channel campaigns across social media platforms; drove attendee growth and engagement for the Singapore FinTech Festival; collaborated with product teams to align event promotions with brand goals; managed content creation and event communications.
Omnichannel Leader
June 1, 2016 - February 1, 2020Managed omnichannel marketing campaigns, built cross-functional teams and processes to optimise cross-channel attribution and customer journeys.
Education
Diploma in Business & Social Enterprise at Ngee Ann Polytechnic
January 1, 2012 - January 1, 2015 at University of Stirling
January 1, 2015 - January 1, 2017Qualifications
Industry Experience
Financial Services, Software & Internet, Media & Entertainment
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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