Hi, I’m Gina. I’m a digital marketing strategist with 6+ years of experience helping brands build a digital-first presence and engage global audiences.

About

Hi, I’m Gina. I’m a digital marketing strategist with 6+ years of experience helping brands build a digital-first presence and engage global audiences. I specialise in integrated marketing campaigns, content creation, branding, and event promotions across multiple platforms.

Recently, I’ve led social media campaigns for high-profile fintech events in Singapore, collaborating with cross-functional teams to boost brand visibility and using data-driven insights to optimise performance. I’m passionate about turning analytics into creative, impactful work and crafting compelling storytelling that drives results.

  • 4 years' experience
  • Joined January 2026

Industry experience

  • Financial Services
  • Software & Internet
  • Media & Entertainment

Work experience

Senior Social Media Marketing SpecialistAug 2022 – Jun 2023 · 11 mos

Led integrated digital marketing and cross-channel campaigns across social media platforms; drove attendee growth and engagement for the Singapore FinTech Festival; collaborated with product teams to align event promotions with brand goals; managed content creation and event communications.

Omnichannel LeaderJun 2016 – Feb 2020 · 3 yrs 9 mos

Managed omnichannel marketing campaigns, built cross-functional teams and processes to optimise cross-channel attribution and customer journeys.

Education

Diploma in Business & Social Enterprise · Ngee Ann Polytechnic2012 – 2015
· University of Stirling2015 – 2017

Hire Gina Tan today

Post a job and invite Gina, or contact them directly. No hidden commission.

Post a job