Hi, I’m Gina. I’m a digital marketing strategist with 6+ years of experience helping brands build a digital-first presence and engage global audiences. I specialise in integrated marketing campaigns, content creation, branding, and event promotions across multiple platforms. Recently, I’ve led social media campaigns for high-profile fintech events in Singapore, collaborating with cross-functional teams to boost brand visibility and using data-driven insights to optimise performance. I’m passionate about turning analytics into creative, impactful work and crafting compelling storytelling that drives results.

Hi, I’m Gina. I’m a digital marketing strategist with 6+ years of experience helping brands build a digital-first presence and engage global audiences. I specialise in integrated marketing campaigns, content creation, branding, and event promotions across multiple platforms. Recently, I’ve led social media campaigns for high-profile fintech events in Singapore, collaborating with cross-functional teams to boost brand visibility and using data-driven insights to optimise performance. I’m passionate about turning analytics into creative, impactful work and crafting compelling storytelling that drives results.

Available to hire

Hi, I’m Gina. I’m a digital marketing strategist with 6+ years of experience helping brands build a digital-first presence and engage global audiences. I specialise in integrated marketing campaigns, content creation, branding, and event promotions across multiple platforms.

Recently, I’ve led social media campaigns for high-profile fintech events in Singapore, collaborating with cross-functional teams to boost brand visibility and using data-driven insights to optimise performance. I’m passionate about turning analytics into creative, impactful work and crafting compelling storytelling that drives results.

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Work Experience

Senior Social Media Marketing Specialist
August 1, 2022 - June 1, 2023
Led integrated digital marketing and cross-channel campaigns across social media platforms; drove attendee growth and engagement for the Singapore FinTech Festival; collaborated with product teams to align event promotions with brand goals; managed content creation and event communications.
Omnichannel Leader
June 1, 2016 - February 1, 2020
Managed omnichannel marketing campaigns, built cross-functional teams and processes to optimise cross-channel attribution and customer journeys.

Education

Diploma in Business & Social Enterprise at Ngee Ann Polytechnic
January 1, 2012 - January 1, 2015
at University of Stirling
January 1, 2015 - January 1, 2017

Qualifications

Add your qualifications or awards here.

Industry Experience

Financial Services, Software & Internet, Media & Entertainment