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Hi, I'm Gina Watt, a UX/UI Designer with over 12 years of experience crafting user-centered designs across SaaS platforms and digital products. I love using data-driven insights and emerging technologies like AI to optimize user experiences and drive measurable growth. I enjoy collaborating with cross-functional teams to create impactful digital campaigns, responsive websites, and engaging video content. Mentoring junior designers and staying up-to-date with industry standards keeps me motivated and passionate about design.…Hi, I'm Gina Watt, a UX/UI Designer with over 12 years of experience crafting user-centered designs across SaaS platforms and digital products. I love using data-driven insights and emerging technologies like AI to optimize user experiences and drive measurable growth. I enjoy collaborating with cross-functional teams to create impactful digital campaigns, responsive websites, and engaging video content. Mentoring junior designers and staying up-to-date with industry standards keeps me motivated and passionate about design.

Gina Watt

UX Designer, UI Designer, Graphic Designer, +1

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Hi, I'm Gina Watt, a UX/UI Designer with over 12 years of experience crafting user-centered designs across SaaS platforms and digital products. I love using data-driven insights and emerging technologies like AI to optimize user experiences and drive measurable growth. I enjoy collaborating with cross-functional teams to create impactful digital campaigns, responsive websites, and engaging video content. Mentoring junior designers and staying up-to-date with industry standards keeps me motivated and passionate about design.…Hi, I'm Gina Watt, a UX/UI Designer with over 12 years of experience crafting user-centered designs across SaaS platforms and digital products. I love using data-driven insights and emerging technologies like AI to optimize user experiences and drive measurable growth. I enjoy collaborating with cross-functional teams to create impactful digital campaigns, responsive websites, and engaging video content. Mentoring junior designers and staying up-to-date with industry standards keeps me motivated and passionate about design.

Available to hire

Hi, I’m Gina Watt, a UX/UI Designer with over 12 years of experience crafting user-centered designs across SaaS platforms and digital products. I love using data-driven insights and emerging technologies like AI to optimize user experiences and drive measurable growth.

I enjoy collaborating with cross-functional teams to create impactful digital campaigns, responsive websites, and engaging video content. Mentoring junior designers and staying up-to-date with industry standards keeps me motivated and passionate about design.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Manager, Design & Creative at Construction Association

November 1, 2024 - August 1, 2025

Led full-cycle creative direction and design, delivering AODA-compliant digital campaigns. Redesigned flagship industry reports to increase readership by 40%. Mentored junior designers and streamlined UX handoffs for developers. Redesigned email newsletters for readability and brand consistency. Created documents adhering to national construction documentation standards.

Scriptwriting and Video Editor at Freelance

November 1, 2024 - Present

Developed content strategies and integrated AI and analytics to enhance user experience. Created short-form videos with generative AI and motion design using After Effects and Premiere Pro. Built a responsive, interactive website in Framer focused on storytelling and UX. Developed content strategies and edited videos using YouTube analytics to maximize impact.

Interface/UX Designer (Contract) at Choo Communities

August 31, 2022 - August 1, 2025

Delivered real estate SaaS newsletter pages optimizing user flows. Coded and optimized UX/UI for Lasso CRM newsletters, increasing sign-ups by 20–30%. Created video content and print/digital marketing assets. Managed WordPress websites using Divi theme to ensure optimal user experience.

UX/UI Designer (Contract) at AutoTrader/ Credit Union

August 1, 2022 - August 1, 2025

Led end-to-end UX/UI design for B2B SaaS platforms, aligning visual strategies with business goals in an agile environment. Created impactful interfaces for products like GoTrader and Capture Services. Delivered responsive UI for web and mobile. Collaborated with marketing VPs using user research and Google Analytics to inform design decisions.

UX/UI Designer at Insurego

March 1, 2020 - August 1, 2025

Redesigned customer-facing website, improving user flows and increasing sign-ups by 22%. Expanded user personas, reusable UI components, and a scalable design system supporting product growth and consistency across teams.

Graphic & Web Designer at Richcraft Homes

November 1, 2018 - August 1, 2025

Designed and developed marketing and sales collateral including brochures, signage, digital campaigns, detailed floorplans, and sales center displays. Led redesigns of real estate websites and brand identities. Created award-winning marketing materials ensuring brand consistency.

Graphic Production Artist at Sure Print & Graphics

August 1, 2012 - August 1, 2025

Managed print production end-to-end, ensuring accuracy and consistency. Provided client consultations regarding materials, pricing, and layout best practices.

Graphic Artist at Fusion Beauty Inc.

May 1, 2009 - August 1, 2025

Created product packaging and promotional materials for major beauty brands. Led concept-to-execution print campaigns gaining national exposure in top-tier publications.