I’m a results-driven digital advertising professional with a focus on campaign management, demand generation, and e-commerce across fintech, forex, and tech-enabled industries. I’ve led paid search, social, and programmatic campaigns, built AI-enhanced SOPs, and delivered measurable growth through data-driven optimization and cross-functional collaboration. I enjoy turning data into storytelling and actionable insights, using tools like Power BI, Looker Studio, GA4, and a range of marketing platforms. I’m passionate about mentoring teams, improving website performance, and driving customer retention through retargeting and experimentation.…

George Evripidou Constantinou Palaiologo

I’m a results-driven digital advertising professional with a focus on campaign management, demand generation, and e-commerce across fintech, forex, and tech-enabled industries. I’ve led paid search, social, and programmatic campaigns, built AI-enhanced SOPs, and delivered measurable growth through data-driven optimization and cross-functional collaboration. I enjoy turning data into storytelling and actionable insights, using tools like Power BI, Looker Studio, GA4, and a range of marketing platforms. I’m passionate about mentoring teams, improving website performance, and driving customer retention through retargeting and experimentation.…

Available to hire

I’m a results-driven digital advertising professional with a focus on campaign management, demand generation, and e-commerce across fintech, forex, and tech-enabled industries. I’ve led paid search, social, and programmatic campaigns, built AI-enhanced SOPs, and delivered measurable growth through data-driven optimization and cross-functional collaboration.

I enjoy turning data into storytelling and actionable insights, using tools like Power BI, Looker Studio, GA4, and a range of marketing platforms. I’m passionate about mentoring teams, improving website performance, and driving customer retention through retargeting and experimentation.

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Skills

Experience Level

Language

Greek, Modern
Fluent
English
Fluent
Russian
Intermediate

Work Experience

Media Buyer at Lidolabs (concealedcoalition.com / countrywideconcealed.com / americanservicepets.com)
July 1, 2024 - December 1, 2025
Managing paid social campaigns (Meta, X and TikTok) for the US market; troubleshooting tracking issues via Google Tag Manager in collaboration with BI; automating SOPs and promoting an AI-first environment using ChatGPT, Gemini, Claude; performance analysis, AB testing, competitor and UX insights; reporting to management via Power BI and Looker Studio; liaising with management and creative teams to form ad strategies; assisting team members.
SEM Manager at Libertex
July 1, 2021 - April 1, 2024
Responsible for PPC campaign performance across Google Search, YouTube, Display, Google Universal App Campaigns (UAC), Huawei Ads, Apple Search Ads, DV360; campaign ideation to setup with AI; coordination with marketing intelligence and creative teams; back-end tracking and attribution; KPI analyses and actions; liaising with Google/Apple reps; reporting to management; predictive analytics for future performance.
Campaign Delivery Manager at Exinity, Forextime (FXTM) & Alpari
May 1, 2020 - June 1, 2021
Generating campaign ideas from ideation to delivery; creating briefs for product marketing strategies; coordinating between front- and back-end developers; reporting on paid search performance as part of the project management team; generating PPC performance reports and creating process documentation; coordinating between UK, China, Nigeria and Cyprus teams; ensuring deadlines and QA for published material; data reporting to management on paid search results.
Digital Advertising Manager at Trade.io & TioMarkets.com
March 1, 2019 - November 1, 2019
Led online advertising activities; contributed to the first 10,000 quality leads within 6 weeks; managed PPC, Display, YouTube, Paid Social, Meta/Facebook, Apple Search Ads, Adroll, LinkedIn, Taboola and other programmatic channels; formulated digital strategy and performed performance reporting; used BI tools for KPI tracking.
Digital Marketing Specialist at PropellerAds (Fixed-Term Contract, Programmatic Ad Platform)
December 1, 2017 - December 1, 2018
Created PPC marketing strategy; managed campaigns targeting Crypto/ICO, Affiliate Marketing, E-commerce, Dating and other niches; generated ideas for high-quality creatives to increase ROI; coordinated with marketing, design and content teams for landing pages and assets; global campaign planning and segmentation; A/B testing of landing pages and campaigns; reporting to Marketing Manager.
SEM/PPC/SEO Specialist at MediaLink Digital Agency
December 1, 2016 - December 1, 2017
Google Certified PPC specialist; on- and off-site SEO for diverse clients; backlink development, PR and competition monitoring; management of social PPC campaigns; performance reporting to management.
Digital Marketing Specialist at Yoshiro Digital ( Chellaul Corporation )
March 1, 2016 - December 1, 2016
Managed clients’ social media accounts, conducted email marketing and provided digital marketing consultancy services.
Designer, Marketing and Brand Manager at Siima MotoWear
January 1, 2012 - January 1, 2022
Led on- and offline marketing (PPC – Google Ads, Facebook Ads, Quora, Reddit; SEO; Social Media; Email Marketing; Web Design); product development; market research; defined marketing strategy; integrated Google Analytics tools; crafted ad messages and managed online campaigns; researched new ways to promote the brand and products; allocation of resources for campaigns.
Media Buyer at Lidolabs
July 1, 2024 - December 1, 2025
Managing paid social campaigns (Meta, X, and TikTok) for the US market; troubleshooting tracking issues via Google Tag Manager in collaboration with BI team; automating SOPs and promoting AI-first workflows; providing performance insights and reporting to management; coordinating with management and creative teams to shape ad strategies and asset development; supporting team members.
Digital Marketing Specialist at PropellerAds
December 1, 2017 - December 1, 2018
Created PPC marketing strategies; managed campaigns for crypto/ICO, e-commerce, dating; generated high ROI; collaborated with design and content to create landing pages and ads; performed global campaign planning and A/B testing and reporting.
Digital Marketing Specialist at Yoshiro Digital (Chellaul Corporation)
March 1, 2016 - December 1, 2016
Part of the digital marketing team - managing clients' social media accounts, conducting email marketing, and providing digital marketing and business development consultancy services.
SEM Manager at Libertex (Forex, Cryptocurrencies, Fintech)
July 1, 2021 - April 30, 2024
Responsible for PPC campaign performance across Google Search, YouTube, Display, UAC, Huawei Ads, Apple Search Ads, Google DV360. Campaigns built from ideation to setup with AI; collaboration with marketing intelligence and creative teams; back-end reporting on tracking and attribution; liaising with Google/Apple representatives for reviews; data reporting to management; use of predictive analytics to forecast and optimize performance.
Digital Marketing Specialist at PropellerAds (Fixed-Term Contract)
December 1, 2017 - December 31, 2018
Created PPC marketing strategy and reported KPIs; managed campaigns across crypto/ICO, e-commerce, dating and other niches; ideated high-quality creatives, collaborated with design/content to craft landing pages; global campaign planning; A/B testing; reporting to Marketing Manager.
Digital Marketing Specialist at Yoshiro Digital (Chellaull Corporation)
March 1, 2016 - December 31, 2016
Part of the digital marketing team; managed clients’ social media accounts, email marketing, and other digital marketing consultancy services.

Education

Masters at King’s College London / University of London
January 11, 2030 - January 1, 2012
Bachelors at University of Nicosia
January 11, 2030 - January 1, 2010
Master's in Environment, Politics and Globalization at King’s College, London / University of London, London, UK
January 11, 2030 - January 1, 2012
Bachelor's in International Relations and European Studies at University of Nicosia, Nicosia, Cyprus
January 11, 2030 - January 1, 2010
Master's in Environment, Politics and Globalization at King’s College London / University of London
January 11, 2030 - January 1, 2012
Bachelor's in International Relations and European Studies at University of Nicosia
January 11, 2030 - January 1, 2010
Master's in Environment, Politics and Globalization at King's College London / University of London
January 11, 2030 - January 1, 2012
Bachelor's in International Relations and European Studies at University of Nicosia
January 11, 2030 - January 1, 2010

Qualifications

Google Certified PPC Specialist
January 11, 2030 - December 17, 2025
Google Ads Certified
January 11, 2030 - December 17, 2025
ChatGPT Complete Guide Certificate
January 11, 2030 - December 17, 2025
Google Ads Certification
January 11, 2030 - December 17, 2025
Google Ads Certified
January 11, 2030 - January 1, 2026
Google AdWords Certified
January 11, 2030 - January 1, 2026
ChatGPT Complete Guide Certificate
January 11, 2030 - January 19, 2026

Industry Experience

Media & Entertainment, Software & Internet, Financial Services, Professional Services, Other, Education, Retail

Skills

Experience Level