George Evripidou Constantinou Palaiologo

Available to hire

I’m a results-driven digital advertising professional with a focus on campaign management, demand generation, and e-commerce across fintech, forex, and tech-enabled industries.

About

I’m a results-driven digital advertising professional with a focus on campaign management, demand generation, and e-commerce across fintech, forex, and tech-enabled industries. I’ve led paid search, social, and programmatic campaigns, built AI-enhanced SOPs, and delivered measurable growth through data-driven optimization and cross-functional collaboration.

I enjoy turning data into storytelling and actionable insights, using tools like Power BI, Looker Studio, GA4, and a range of marketing platforms. I’m passionate about mentoring teams, improving website performance, and driving customer retention through retargeting and experimentation.

  • 13 years' experience
  • Joined December 2025

Languages

  • Greek, ModernFluent
  • EnglishFluent
  • RussianIntermediate

Industry experience

  • Media & Entertainment
  • Software & Internet
  • Financial Services
  • Professional Services
  • Other
  • Education
  • Retail

More experts in Lemesos, Cyprus

Work experience· 14 roles

Media Buyer · LidolabsJul 2024 – Dec 2025 · 1 yr 6 mos

Managing paid social campaigns (Meta, X, and TikTok) for the US market; troubleshooting tracking issues via Google Tag Manager in collaboration with BI team; automating SOPs and promoting AI-first workflows; providing performance insights and reporting to management; coordinating with management and creative teams to shape ad strategies and asset development; supporting team members.

Media Buyer · Lidolabs (concealedcoalition.com / countrywideconcealed.com / americanservicepets.com)Jul 2024 – Dec 2025 · 1 yr 6 mos

Managing paid social campaigns (Meta, X and TikTok) for the US market; troubleshooting tracking issues via Google Tag Manager in collaboration with BI; automating SOPs and promoting an AI-first environment using ChatGPT, Gemini, Claude; performance analysis, AB testing, competitor and UX insights; reporting to management via Power BI and Looker Studio; liaising with management and creative teams to form ad strategies; assisting team members.

SEM Manager · Libertex (Forex, Cryptocurrencies, Fintech)Jul 2021 – Apr 2024 · 2 yrs 10 mos

Responsible for PPC campaign performance across Google Search, YouTube, Display, UAC, Huawei Ads, Apple Search Ads, Google DV360. Campaigns built from ideation to setup with AI; collaboration with marketing intelligence and creative teams; back-end reporting on tracking and attribution; liaising with Google/Apple representatives for reviews; data reporting to management; use of predictive analytics to forecast and optimize performance.

SEM Manager · LibertexJul 2021 – Apr 2024 · 2 yrs 10 mos
Campaign Delivery Manager · Exinity, Forextime (FXTM) & AlpariMay 2020 – Jun 2021 · 1 yr 2 mos
Digital Advertising Manager · Trade.io & TioMarkets.comMar 2019 – Nov 2019 · 9 mos
Digital Marketing Specialist · PropellerAds (Fixed-Term Contract)Dec 2017 – Dec 2018 · 1 yr 1 mo
Digital Marketing Specialist · PropellerAdsDec 2017 – Dec 2018 · 1 yr 1 mo

Education· 8

Masters · King’s College London / University of London2030 – 2012
Bachelors · University of Nicosia2030 – 2010
Master's in Environment, Politics and Globalization · King’s College, London / University of London, London, UK2030 – 2012
Bachelor's in International Relations and European Studies · University of Nicosia, Nicosia, Cyprus2030 – 2010

Certifications and awards· 7

Google Certified PPC Specialist2030 – 2025
Google Ads Certified2030 – 2025
ChatGPT Complete Guide Certificate2030 – 2025
Google Ads Certification2030 – 2025

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