Giovanni Gomes Gonçalves

Led multi-channel paid media strategies for multiple e-commerce clients, managing six-figure monthly budgets across Google Ads and Meta Ads. Integrated CRM automations (RD Station) to improve customer lifecycle marketing, retention, and lead scoring. Designed and optimized product feed ads, dynamic remarketing, and Performance Max campaigns to increase conversions and profitability. Conducted deep performance analysis using KPIs such as CPC, CPA, and ROAS to guide scaling and optimization decisions. Collaborated closely with marketplace teams (Amazon, Mercado Livre, Shopee) to align paid traffic strategies with pricing and logistics initiatives. Executed creative testing and copy optimization to improve ad relevance and engagement rates.

Managed and optimized full-funnel paid media campaigns through Google Ads (Search, Display, Performance Max) and Meta Ads, driving consistent revenue growth for the company’s e-commerce operations. Developed data-driven strategies to increase ROAS, CTR, and overall marketing efficiency. Planned and executed remarketing, shopping, and conversion-focused campaigns aligned with seasonal sales goals. Implemented and integrated RD Station CRM with advertising platforms to improve lead nurturing and automation performance. Conducted A/B testing, keyword optimization, and audience segmentation to refine campaign targeting. Oversaw analytics infrastructure including GA4, Google Tag Manager, and Meta Pixel to ensure accurate conversion tracking and reporting.

Supported professional sellers in optimizing their e-commerce listings, advertising performance, and catalog management. Assisted with advertising platform integration and troubleshooting product feed and campaign setup issues. Provided insights on marketplace advertising algorithms and visibility strategies for higher sales performance.