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I am a results-driven Digital Marketing and Paid Media Specialist with proven expertise in Google Ads, Meta Ads (Facebook/Instagram), and e-commerce performance marketing. I have managed large advertising budgets, improved ROI and ROAS, and executed data-driven growth strategies. I excel at integrating CRM platforms (RD Station, HubSpot) with advertising funnels to boost lead generation, customer acquisition, and sales automation. I am proficient in conversion rate optimization (CRO), full-funnel campaign management, and marketing automation workflows for high-performance e-commerce operations.…I am a results-driven Digital Marketing and Paid Media Specialist with proven expertise in Google Ads, Meta Ads (Facebook/Instagram), and e-commerce performance marketing. I have managed large advertising budgets, improved ROI and ROAS, and executed data-driven growth strategies. I excel at integrating CRM platforms (RD Station, HubSpot) with advertising funnels to boost lead generation, customer acquisition, and sales automation. I am proficient in conversion rate optimization (CRO), full-funnel campaign management, and marketing automation workflows for high-performance e-commerce operations.

Giovanni Gomes Gonçalves

PPC Manager, Marketing Automation Specialist, Growth Marketer, +2

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I am a results-driven Digital Marketing and Paid Media Specialist with proven expertise in Google Ads, Meta Ads (Facebook/Instagram), and e-commerce performance marketing. I have managed large advertising budgets, improved ROI and ROAS, and executed data-driven growth strategies. I excel at integrating CRM platforms (RD Station, HubSpot) with advertising funnels to boost lead generation, customer acquisition, and sales automation. I am proficient in conversion rate optimization (CRO), full-funnel campaign management, and marketing automation workflows for high-performance e-commerce operations.…I am a results-driven Digital Marketing and Paid Media Specialist with proven expertise in Google Ads, Meta Ads (Facebook/Instagram), and e-commerce performance marketing. I have managed large advertising budgets, improved ROI and ROAS, and executed data-driven growth strategies. I excel at integrating CRM platforms (RD Station, HubSpot) with advertising funnels to boost lead generation, customer acquisition, and sales automation. I am proficient in conversion rate optimization (CRO), full-funnel campaign management, and marketing automation workflows for high-performance e-commerce operations.

Available to hire

I am a results-driven Digital Marketing and Paid Media Specialist with proven expertise in Google Ads, Meta Ads (Facebook/Instagram), and e-commerce performance marketing. I have managed large advertising budgets, improved ROI and ROAS, and executed data-driven growth strategies.

I excel at integrating CRM platforms (RD Station, HubSpot) with advertising funnels to boost lead generation, customer acquisition, and sales automation. I am proficient in conversion rate optimization (CRO), full-funnel campaign management, and marketing automation workflows for high-performance e-commerce operations.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Portuguese

Fluent

English

Fluent

Work Experience

E-commerce Manager at Imenso

August 1, 2024 - November 5, 2025

Managed and optimized full-funnel paid media campaigns through Google Ads (Search, Display, Performance Max) and Meta Ads, driving consistent revenue growth for the company’s e-commerce operations. Developed data-driven strategies to increase ROAS, CTR, and overall marketing efficiency. Planned and executed remarketing, shopping, and conversion-focused campaigns aligned with seasonal sales goals. Implemented and integrated RD Station CRM with advertising platforms to improve lead nurturing and automation performance. Conducted A/B testing, keyword optimization, and audience segmentation to refine campaign targeting. Oversaw analytics infrastructure including GA4, Google Tag Manager, and Meta Pixel to ensure accurate conversion tracking and reporting.

Key Account Manager at Dapon E-commerce

August 1, 2024 - August 1, 2024

Led multi-channel paid media strategies for multiple e-commerce clients, managing six-figure monthly budgets across Google Ads and Meta Ads. Integrated CRM automations (RD Station) to improve customer lifecycle marketing, retention, and lead scoring. Designed and optimized product feed ads, dynamic remarketing, and Performance Max campaigns to increase conversions and profitability. Conducted deep performance analysis using KPIs such as CPC, CPA, and ROAS to guide scaling and optimization decisions. Collaborated closely with marketplace teams (Amazon, Mercado Livre, Shopee) to align paid traffic strategies with pricing and logistics initiatives. Executed creative testing and copy optimization to improve ad relevance and engagement rates.

Bilingual Technical Support at Mercado Livre

January 1, 2021 - January 1, 2021

Supported professional sellers in optimizing their e-commerce listings, advertising performance, and catalog management. Assisted with advertising platform integration and troubleshooting product feed and campaign setup issues. Provided insights on marketplace advertising algorithms and visibility strategies for higher sales performance.

Marketing Intern at World Trade Center Business Club

January 1, 2020 - January 1, 2020

Supported B2B marketing campaigns focused on digital communication and lead generation for business events. Assisted in CRM database management, email marketing automation, and performance reporting. Collaborated on content creation and campaign optimization to increase engagement and conversion rates.