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Senior Brand & Visual Designer with 8+ years of experience creating high-end, minimal, sophisticated visual identities for professional women. I translate business goals into strategic brand systems with clear briefing and tight execution to reduce revision loops. I lead end-to-end branding—from logo and custom typography to packaging, print collateral, and digital experiences (landing pages/web visuals) as well as social media creative direction. I specialize in upscale brand positioning across health, beauty, real estate, and professional services.…Senior Brand & Visual Designer with 8+ years of experience creating high-end, minimal, sophisticated visual identities for professional women. I translate business goals into strategic brand systems with clear briefing and tight execution to reduce revision loops. I lead end-to-end branding—from logo and custom typography to packaging, print collateral, and digital experiences (landing pages/web visuals) as well as social media creative direction. I specialize in upscale brand positioning across health, beauty, real estate, and professional services.

Giovana Teotonio

Brand Designer, Graphic Designer, UI Designer, +2

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Senior Brand & Visual Designer with 8+ years of experience creating high-end, minimal, sophisticated visual identities for professional women. I translate business goals into strategic brand systems with clear briefing and tight execution to reduce revision loops. I lead end-to-end branding—from logo and custom typography to packaging, print collateral, and digital experiences (landing pages/web visuals) as well as social media creative direction. I specialize in upscale brand positioning across health, beauty, real estate, and professional services.…Senior Brand & Visual Designer with 8+ years of experience creating high-end, minimal, sophisticated visual identities for professional women. I translate business goals into strategic brand systems with clear briefing and tight execution to reduce revision loops. I lead end-to-end branding—from logo and custom typography to packaging, print collateral, and digital experiences (landing pages/web visuals) as well as social media creative direction. I specialize in upscale brand positioning across health, beauty, real estate, and professional services.

Available to hire

Senior Brand & Visual Designer with 8+ years of experience creating high-end, minimal, sophisticated visual identities for professional women. I translate business goals into strategic brand systems with clear briefing and tight execution to reduce revision loops.

I lead end-to-end branding—from logo and custom typography to packaging, print collateral, and digital experiences (landing pages/web visuals) as well as social media creative direction. I specialize in upscale brand positioning across health, beauty, real estate, and professional services.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Portuguese

Fluent

English

Intermediate

Work Experience

Social Media Designer & Content Strategist at Independent Practice

January 1, 2024 - Present

Developed social media visual systems including post templates and marketing materials to strengthen brand presence across digital platforms. Focused on consistent branding, scalable creative direction, and cohesive content styling aligned with the client’s identity.

Visual & Landing Page Designer at Freelance / Self-Employed

January 1, 2024 - Present

Designed custom, brand-aligned landing page layouts and website visual interfaces using no-code platforms such as Wix. Created high-converting visual hierarchies and page structures that transfer the brand identity system directly into the web experience, ensuring consistency across digital touchpoints without requiring custom code.

Lead Brand & Visual Designer at Freelance / Self-Employed

January 1, 2018 - Present

Architected end-to-end brand identities, logos, and visual strategy for 800+ businesses worldwide (since 2018). Specialized in positioning upscale, minimal brands for professional women across health, wellness, legal, and real estate sectors. Delivered custom packaging and editorial/print materials aligned to brand guidelines, along with digital promotional and social assets. Maintained a low revision rate through rigorous discovery and briefing processes, translating client objectives into consistent visual systems.