Available to hire
Hi, I’m Gisele Makary, a results-driven digital marketer and social-creative strategist with over a decade of experience shaping social, digital, and brand narratives. I partner with ambitious brands to craft data-informed, story-driven campaigns that resonate across markets in the GCC, MENA, and beyond. I love building collaborative teams, mentoring talent, and turning complex briefs into clear, ROI-focused actions.
I’m passionate about turning opportunities into impactful campaigns, leading with brand voice, and staying ahead of industry trends. My approach blends strategic thinking, creative execution, and hands-on project management to drive measurable growth for clients in retail, real estate, entertainment, NGOs, and tech. I enjoy sharing knowledge, delivering workshops, and fostering cross-functional excellence to elevate brand outcomes.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Arabic
Fluent
French
Advanced
Spanish; Castilian
Intermediate
Work Experience
Senior / Creative Consultant at TikTok
September 1, 2025 - September 1, 2025Spearheaded high-impact creative strategies for key accounts across MENAT & South Africa, driving platform adoption and multi-million-dollar revenue growth. Developed and led workshops and strategic initiatives to drive product adoption and showcase award-winning stories. Advised top-tier brands and consulted creative agencies on best practices; co-created with them to foster industry-leading creative excellence. Oversaw production collaborations with creator agencies and production houses. Built knowledge-sharing frameworks to keep teams up-to-date on platform innovations, trends, and competitive insights, and aligned outputs with business objectives.
Senior Creative Consultant at TikTok
May 1, 2023 - September 1, 2025Spearheaded high-impact creative strategies for key accounts across MENAT & South Africa, driving platform adoption and multi-million-dollar revenue growth. Led workshops and strategic initiatives that strengthened long-term partnerships and elevated brand positioning. Managed RFP responses, converting opportunities into substantial client investments. Drove innovation to adopt new creative products and crafted award-winning stories. Advised top-tier brands and creative agencies on best practices; oversaw production work with agencies, production houses, and partners. Built industry knowledge-sharing frameworks to keep teams updated on platform innovations, trends, and competitive insights.
Creative & Brand Strategist at TikTok
April 1, 2023 - April 1, 2023Led brand and creative strategy for major clients across the GCC (Travel, Telco, Real Estate, Financial Services, Media, etc.), driving multi-million-dollar campaign successes. Designed and executed high-value creative solutions, including strategic proposals, creator-led content, and GTM strategies. Planned major seasonal moments with relevant narratives and GTM plans to attract and convert; delivered workshops and training to elevate internal and external stakeholder expertise, driving measurable business impact. Built industry knowledge-sharing frameworks and maintained dashboards on platform innovations and trends.
Lead Brand & Creative Strategist at TikTok
August 1, 2021 - April 1, 2023Led brand and creative strategy for major clients across the GCC, driving multi-million-dollar campaigns. Designed and executed high-value creative solutions, including strategic proposals, creator-led content, and GTM strategies. Planned major seasonal moments and campaigns with relevant narratives to attract and convert audiences, while aligning outputs with business objectives. Delivered workshops and trainings to elevate internal and external stakeholders, and fostered knowledge-sharing with industry partners. Managed cross-functional teams across design, media, and production to ensure ROI-aligned outputs.
Creative & Brand Strategist at TikTok
August 1, 2021 - April 1, 2023Led brand and creative strategy for major clients across GCC and South Africa, driving multi-million-dollar campaigns. Planned seasons and moments, developing GTM strategies to attract and convert brands. Directed cross-functional teams including creator agencies and production houses to deliver high-impact outputs. Created industry knowledge-sharing frameworks and kept teams updated on platform innovations and trends to maintain a competitive edge.
Lead Brand and Creative Strategist at TikTok
August 1, 2021 - April 1, 2023Led brand and creative strategy for major clients across GCC (Travel, Telco, Real Estate, Financial Services, Media, etc.), driving multi-million-dollar campaign success. Designed and executed high-value creative solutions, including strategic proposals, creator-led content, and GTM strategies. Planned major seasonal moments with relevant narratives and GTM plans to attract and convert brands. Delivered workshops and training to enhance internal and external stakeholder expertise, driving measurable business impact. Created industry knowledge-sharing frameworks and kept teams updated on platform innovations and trends.
Lead Social & Digital Strategist at DDB Dubai
November 1, 2019 - July 1, 2021Led social and digital strategy for major clients, ensuring seamless integration with brand planning to drive engagement, retention, and growth. Managed a social media team, upskilling talent and optimizing performance across campaigns. Secured major pitches through expert social media planning and execution, directly contributing to business growth. Collaborated with cross-functional teams in design, media, and creative to deliver outputs aligned with client needs and ROI. Developed knowledge-sharing frameworks and workshops to elevate stakeholder expertise and impact.
Social-Digital Strategist at DDB Dubai
November 1, 2019 - July 1, 2021Led social and digital strategy for major clients across MENA and South Africa; built industry knowledge-sharing frameworks, kept teams updated on platform innovations, and delivered data-driven campaign planning and insights to inform media execution and storytelling for clients.
Account & Project Manager at Eastline Marketing
October 1, 2019 - October 1, 2019Led cross-functional teams across accounts in FMCG, retail, fashion, NGOs, real estate, and entertainment; secured major pitches and contributed to substantial business growth through strategic planning and execution. Coordinated with creative, media, and digital teams to optimize campaign performance and ROI.
Senior Social Media Specialist at Eastline Marketing
August 1, 2019 - July 1, 2021Led social media strategy and campaign execution, optimized content, and managed data-driven campaigns. Coordinated across teams to deliver impactful social programs and drive client growth across multiple projects.
Account & Project Manager at Eastline Marketing
June 1, 2018 - October 1, 2019Led cross-functional teams to deliver integrated client campaigns across sectors such as FMCG, retail, fashion, NGOs, real estate, and entertainment. Secured major pitches through expert social media planning and execution, contributing to business growth. Coordinated cross-functional teams to ensure seamless collaboration between design, media, and digital units and optimized campaign performance. Provided media recommendations including budgeting and audience targeting to maximize ROI.
Senior Social Media Specialist at Eastline Marketing
June 1, 2018 - June 1, 2018Led social media strategy and execution, managing content calendars, community management, and performance analytics to drive engagement and growth across brands.
Senior Social Media Specialist at Eastline Marketing
April 1, 2017 - June 1, 2018Led strategic social media initiatives and campaign execution for a diverse portfolio, collaborating with clients across retail, fashion, entertainment and other sectors. Drove growth through data-driven planning, content strategies and performance optimization. Built and mentored a social media team to enhance capabilities and output.
Social Media Specialist at Eastline Marketing
April 1, 2017 - April 1, 2017Developed and executed social media campaigns, content creation, and metrics tracking to support brand objectives.
Social Media Specialist at Eastline Marketing
March 1, 2015 - April 1, 2017Supported social media campaigns across a portfolio including fashion, retail, NGOs, real estate and entertainment. Implemented content calendars, community management and performance reporting to drive client outcomes.
Education
DCE Certification in Business Management at Notre Dame University
January 11, 2030 - January 22, 2026Certification in Banking & Finance at Notre Dame University
January 11, 2030 - January 22, 2026Certificate in Business Management at Notre Dame University
January 11, 2030 - June 28, 2026Certification in Banking & Finance at Notre Dame University
January 11, 2030 - June 28, 2026SMM Certification in Digital Marketing at Notre Dame University
January 11, 2030 - June 28, 2026Certification in Business Management at Notre Dame University
January 11, 2030 - June 28, 2026Qualifications
Certified Digital Marketing Specialist in Strategy & Planning
January 30, 2021 - March 26, 2022Certified Digital Marketing Professional
November 1, 2019 - January 20, 2020Certification in Business Management
January 11, 2030 - January 22, 2026Certification in Banking & Finance
January 11, 2030 - January 22, 2026Certification in Business Management
January 11, 2030 - June 28, 2026Certification in Banking & Finance
January 11, 2030 - June 28, 2026SMM Certification in Digital Marketing
January 11, 2030 - June 28, 2026Banking & Finance Certification
January 11, 2030 - June 28, 2026DC Certification in Business Management
January 11, 2030 - June 28, 2026Industry Experience
Media & Entertainment, Professional Services, Software & Internet, Financial Services, Travel & Hospitality, Real Estate & Construction, Telecommunications, Consumer Goods, Retail, Non-Profit Organization
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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