Gisele Makary

Senior / Creative Consultant at TikTok

Spearheaded high-impact creative strategies for key accounts across MENAT & South Africa, driving platform adoption and multi-million-dollar revenue growth. Developed and led workshops and strategic initiatives to drive product adoption and showcase award-winning stories. Advised top-tier brands and consulted creative agencies on best practices; co-created with them to foster industry-leading creative excellence. Oversaw production collaborations with creator agencies and production houses. Built knowledge-sharing frameworks to keep teams up-to-date on platform innovations, trends, and competitive insights, and aligned outputs with business objectives.

Creative & Brand Strategist at TikTok

Led brand and creative strategy for major clients across the GCC (Travel, Telco, Real Estate, Financial Services, Media, etc.), driving multi-million-dollar campaign successes. Designed and executed high-value creative solutions, including strategic proposals, creator-led content, and GTM strategies. Planned major seasonal moments with relevant narratives and GTM plans to attract and convert; delivered workshops and training to elevate internal and external stakeholder expertise, driving measurable business impact. Built industry knowledge-sharing frameworks and maintained dashboards on platform innovations and trends.

Account & Project Manager at Eastline Marketing

Led cross-functional teams across accounts in FMCG, retail, fashion, NGOs, real estate, and entertainment; secured major pitches and contributed to substantial business growth through strategic planning and execution. Coordinated with creative, media, and digital teams to optimize campaign performance and ROI.

Senior Social Media Specialist at Eastline Marketing

Led social media strategy and execution, managing content calendars, community management, and performance analytics to drive engagement and growth across brands.

Social Media Specialist at Eastline Marketing

Developed and executed social media campaigns, content creation, and metrics tracking to support brand objectives.

Senior Creative Consultant at TikTok

Spearheaded high-impact creative strategies for key accounts across MENAT & South Africa, driving platform adoption and multi-million-dollar revenue growth. Led workshops and strategic initiatives that strengthened long-term partnerships and elevated brand positioning. Managed RFP responses, converting opportunities into substantial client investments. Drove innovation to adopt new creative products and crafted award-winning stories. Advised top-tier brands and creative agencies on best practices; oversaw production work with agencies, production houses, and partners. Built industry knowledge-sharing frameworks to keep teams updated on platform innovations, trends, and competitive insights.

Lead Brand and Creative Strategist at TikTok

Led brand and creative strategy for major clients across GCC (Travel, Telco, Real Estate, Financial Services, Media, etc.), driving multi-million-dollar campaign success. Designed and executed high-value creative solutions, including strategic proposals, creator-led content, and GTM strategies. Planned major seasonal moments with relevant narratives and GTM plans to attract and convert brands. Delivered workshops and training to enhance internal and external stakeholder expertise, driving measurable business impact. Created industry knowledge-sharing frameworks and kept teams updated on platform innovations and trends.

Account & Project Manager at Eastline Marketing

Led cross-functional teams to deliver integrated client campaigns across sectors such as FMCG, retail, fashion, NGOs, real estate, and entertainment. Secured major pitches through expert social media planning and execution, contributing to business growth. Coordinated cross-functional teams to ensure seamless collaboration between design, media, and digital units and optimized campaign performance. Provided media recommendations including budgeting and audience targeting to maximize ROI.

Senior Social Media Specialist at Eastline Marketing

Led strategic social media initiatives and campaign execution for a diverse portfolio, collaborating with clients across retail, fashion, entertainment and other sectors. Drove growth through data-driven planning, content strategies and performance optimization. Built and mentored a social media team to enhance capabilities and output.