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Content Strategist and UGC with 5+ years of experience designing, producing and scaling social-first content for travel, hospitality and lifestyle brands. Experienced in translating commercial and marketing objectives into UGC roadmaps, creator strategies and platform-native content systems, while remaining hands-on across production and editing when needed. Alongside client work, I actively manage my own travel-focused creator profile, using it as a testing ground for formats, hooks and storytelling approaches, and I have produced content for digital products and apps, combining content creation with social media management responsibilities. Strong understanding of performance-driven creative, platform dynamics and audience behaviour. Comfortable working across strategy, creator collaboration, content production and post-production in fast-paced, international environments.…Content Strategist and UGC with 5+ years of experience designing, producing and scaling social-first content for travel, hospitality and lifestyle brands. Experienced in translating commercial and marketing objectives into UGC roadmaps, creator strategies and platform-native content systems, while remaining hands-on across production and editing when needed. Alongside client work, I actively manage my own travel-focused creator profile, using it as a testing ground for formats, hooks and storytelling approaches, and I have produced content for digital products and apps, combining content creation with social media management responsibilities. Strong understanding of performance-driven creative, platform dynamics and audience behaviour. Comfortable working across strategy, creator collaboration, content production and post-production in fast-paced, international environments.

Giulia Giacchino

Content Creator, Social Media Manager, Photographer, +2

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Content Strategist and UGC with 5+ years of experience designing, producing and scaling social-first content for travel, hospitality and lifestyle brands. Experienced in translating commercial and marketing objectives into UGC roadmaps, creator strategies and platform-native content systems, while remaining hands-on across production and editing when needed. Alongside client work, I actively manage my own travel-focused creator profile, using it as a testing ground for formats, hooks and storytelling approaches, and I have produced content for digital products and apps, combining content creation with social media management responsibilities. Strong understanding of performance-driven creative, platform dynamics and audience behaviour. Comfortable working across strategy, creator collaboration, content production and post-production in fast-paced, international environments.…Content Strategist and UGC with 5+ years of experience designing, producing and scaling social-first content for travel, hospitality and lifestyle brands. Experienced in translating commercial and marketing objectives into UGC roadmaps, creator strategies and platform-native content systems, while remaining hands-on across production and editing when needed. Alongside client work, I actively manage my own travel-focused creator profile, using it as a testing ground for formats, hooks and storytelling approaches, and I have produced content for digital products and apps, combining content creation with social media management responsibilities. Strong understanding of performance-driven creative, platform dynamics and audience behaviour. Comfortable working across strategy, creator collaboration, content production and post-production in fast-paced, international environments.

Available to hire

Content Strategist and UGC with 5+ years of experience designing, producing and scaling social-first content for travel, hospitality and lifestyle brands.
Experienced in translating commercial and marketing objectives into UGC roadmaps, creator strategies and platform-native content systems, while remaining hands-on across production and editing when needed.
Alongside client work, I actively manage my own travel-focused creator profile, using it as a testing ground for formats, hooks and storytelling approaches, and I have produced content for digital products and apps, combining content creation with social media management responsibilities.
Strong understanding of performance-driven creative, platform dynamics and audience behaviour.
Comfortable working across strategy, creator collaboration, content production and post-production in fast-paced, international environments.

Skills

Copywriting

Experience Level

Copywriting

Expert

Language

Italian

Fluent

English

Advanced

Work Experience

Content Creator at The Hotels Collection

March 1, 2025 - Present

Produce photo and video content for hospitality brands to support marketing and communication activities aligning with brand identity and quality standards; document destinations and accommodations through authentic visuals storytelling; manage production schedules independently and coordinate with international partners; deliver content on deadlines and ensure consistency across projects; contribute as a content strategist and support UGC and business development efforts.

Meta Account Manager at Luca Travel (Europe)

September 1, 2022 - Present

Manage 200+ marketing agencies and 200+ client accounts; oversee quarterly advertising budgets up to €900M across multi-client portfolios; serve as a key point of contact for campaign execution and optimization; align objectives, targeting and creatives; monitor content performance and translate data into actionable insights; prepare performance reports and dashboards; collaborate with cross-functional teams to ensure alignment between strategy and execution.

Social Media Manager at World Explorer TO

May 1, 2019 - July 1, 2022

Managed organic social media presence for a travel operator; created photo, video and written content focused on destination storytelling; developed social content strategies and managed community interactions; contributed to branding and marketing activities.

Web Content Editor at Skyweb Solutions

December 1, 2023 - May 2, 2024

Collaborated with UX/UI designers and front-end developers to build and optimize corporate websites; edited and structured web content for accessibility and usability; developed content strategies based on audience analysis and business goals; optimized content for SEO and conversion rate optimization.

Content Creator at Kounsel

July 1, 2025 - Present

Create short- and long-form video content (tutorials, behind-the-scenes, product demos) to promote Kounsel on Instagram, Facebook, TikTok, YouTube and Threads; manage end-to-end content lifecycle from concept development and on-site shooting to editing and delivery; host live streams, answer audience questions and drive product awareness; collaborate with marketing team to align content with campaigns; stay on trend to keep content fresh and engaging.