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I'm Giulia Giacchino, a social-first content strategist and digital storytelling specialist with a track record in hospitality, travel, lifestyle and media brands. I partner with agencies, creators and marketing teams across the Meta ecosystem to plan and execute engaging content, campaigns and platform activations. I manage end-to-end content production from concept to delivery, host live streams, and craft social-first assets that boost awareness and engagement across Instagram, TikTok, YouTube and Threads. I thrive in remote, fast-paced environments and enjoy cross-functional collaboration to align brand voice with business goals.…I'm Giulia Giacchino, a social-first content strategist and digital storytelling specialist with a track record in hospitality, travel, lifestyle and media brands. I partner with agencies, creators and marketing teams across the Meta ecosystem to plan and execute engaging content, campaigns and platform activations. I manage end-to-end content production from concept to delivery, host live streams, and craft social-first assets that boost awareness and engagement across Instagram, TikTok, YouTube and Threads. I thrive in remote, fast-paced environments and enjoy cross-functional collaboration to align brand voice with business goals.

Giulia Giacchino

Content Creator, Social Media Manager, Photographer, +5

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I'm Giulia Giacchino, a social-first content strategist and digital storytelling specialist with a track record in hospitality, travel, lifestyle and media brands. I partner with agencies, creators and marketing teams across the Meta ecosystem to plan and execute engaging content, campaigns and platform activations. I manage end-to-end content production from concept to delivery, host live streams, and craft social-first assets that boost awareness and engagement across Instagram, TikTok, YouTube and Threads. I thrive in remote, fast-paced environments and enjoy cross-functional collaboration to align brand voice with business goals.…I'm Giulia Giacchino, a social-first content strategist and digital storytelling specialist with a track record in hospitality, travel, lifestyle and media brands. I partner with agencies, creators and marketing teams across the Meta ecosystem to plan and execute engaging content, campaigns and platform activations. I manage end-to-end content production from concept to delivery, host live streams, and craft social-first assets that boost awareness and engagement across Instagram, TikTok, YouTube and Threads. I thrive in remote, fast-paced environments and enjoy cross-functional collaboration to align brand voice with business goals.

Available to hire

I’m Giulia Giacchino, a social-first content strategist and digital storytelling specialist with a track record in hospitality, travel, lifestyle and media brands. I partner with agencies, creators and marketing teams across the Meta ecosystem to plan and execute engaging content, campaigns and platform activations.

I manage end-to-end content production from concept to delivery, host live streams, and craft social-first assets that boost awareness and engagement across Instagram, TikTok, YouTube and Threads. I thrive in remote, fast-paced environments and enjoy cross-functional collaboration to align brand voice with business goals.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Italian

Fluent

English

Fluent

Work Experience

Counsel at Independent/Remote

July 1, 2025 - November 1, 2025

Provided remote legal counsel on digital communications, content partnerships and contractual matters relating to campaigns and creator collaborations.

Content Creator at Kounsel

July 1, 2025 - Present

Create short- and long-form video content (tutorials, behind-the-scenes, product demos) to promote Kounsel on Instagram, Facebook, TikTok, YouTube and Threads; manage end-to-end content lifecycle from concept development and on-site shooting to editing and delivery; host live streams, answer audience questions and drive product awareness; collaborate with marketing team to align content with campaigns; stay on trend to keep content fresh and engaging.

Social Media Content Creator at The Hotels Collection

March 1, 2025 - November 1, 2025

Produced social-first content and live streams; coordinated with marketing and PR teams; produced photo/video assets for hospitality brands and supported social campaigns.

Content Creator at The Hotels Collection

March 1, 2025 - Present

Produce photo and video content for hospitality brands to support marketing and communication activities aligning with brand identity and quality standards; document destinations and accommodations through authentic visuals storytelling; manage production schedules independently and coordinate with international partners; deliver content on deadlines and ensure consistency across projects; contribute as a content strategist and support UGC and business development efforts.

Content & Partnerships Coordinator at Lucus Travel

February 1, 2024 - Present

Planned asset delivery and coordinated collaborations with hotels and tourism partners for content production and partnerships; remote freelancer.

Content & Partnerships Specialist at Skyweb Solution

December 1, 2023 - May 1, 2024

Supported advertising activities, campaign execution, and creator operations across the Meta ecosystem; assisted businesses and agencies in advertising investment decisions; managed cross-functional campaign planning and asset creation.

Web Content Editor at Skyweb Solutions

December 1, 2023 - May 2, 2024

Collaborated with UX/UI designers and front-end developers to build and optimize corporate websites; edited and structured web content for accessibility and usability; developed content strategies based on audience analysis and business goals; optimized content for SEO and conversion rate optimization.

Social Media Manager at Meta

September 1, 2022 - Present

Worked closely with agencies and creators across the Meta ecosystem; supported advertising activities, campaign execution and creator operations; managed quarterly ad budgets and provided data-driven optimization insights.

Meta Account Manager at Luca Travel (Europe)

September 1, 2022 - Present

Manage 200+ marketing agencies and 200+ client accounts; oversee quarterly advertising budgets up to €900M across multi-client portfolios; serve as a key point of contact for campaign execution and optimization; align objectives, targeting and creatives; monitor content performance and translate data into actionable insights; prepare performance reports and dashboards; collaborate with cross-functional teams to ensure alignment between strategy and execution.

Tour Operator at World Explorer TO

May 1, 2019 - July 1, 2022

Plan and coordinate travel content and partnerships, collaborating with hotels and tourism partners for content production and asset delivery across multiple destinations.

Social Media Manager at World Explorer TO

May 1, 2019 - July 1, 2022

Managed organic social media presence for a travel operator; created photo, video and written content focused on destination storytelling; developed social content strategies and managed community interactions; contributed to branding and marketing activities.