Available to hire
Hi, I’m Giulia Padova, a Digital Manager based in Milan with a track record of turning data-driven insights into cross-channel campaigns across programmatic, social, video and display. I partner with clients, media partners, and internal teams to craft strategic plans that maximize performance while keeping a sharp eye on KPIs and budgets.
I lead a small, agile team of digital marketers, coach rising talents, and continuously refine workflows to deliver innovative campaigns for fashion, luxury, and consumer brands. I’m passionate about data analysis, storytelling, and translating market trends into actionable recommendations.
Experience Level
Language
Italian
Fluent
English
Intermediate
Work Experience
Senior Digital Planner at Omnicom Media Group
January 1, 2017 - July 31, 2018Led a cross-functional team to plan and execute digital media campaigns across programmatic, social, video and display with a strong focus on maximizing performance. Provided strategic guidance based on data analysis, market trends, and client/business goals. Managed a team of eight, overseeing task delegation and continuously improving workflow efficiency while coaching team members to grow.
Junior Digital Planner at Omnicom Media Group
May 1, 2019 - January 31, 2021Contributed to the development of digital media plans across programmatic, social, search and display channels. Supported senior planners in cross-channel strategies, and assisted with supplier coordination, event logistics, and client communications. Gained proficiency in Microsoft Office and supported venue scouting for product launches.
Lead Digital Planner at Omnicom Media Group
October 1, 2021 - April 30, 2023Developed and executed digital media plans across programmatic, social, search, and display channels. Led cross-channel planning, analyzed performance data to optimize campaigns, and collaborated with internal and external teams to ensure strategic alignment with client goals and KPI targets.
Senior Digital Planner at Omnicom Media Group
November 1, 2024 - PresentLed strategic planning and execution of digital media campaigns across multi-platforms, including programmatic, social, video and display, with a strong focus on maximizing performance. Provided data-driven strategic guidance aligned with business goals and managed a small team to continuously improve workflow efficiency and campaign outcomes.
Education
Bachelor in Economics at Regent's University London
January 11, 2030 - April 10, 2026Qualifications
Industry Experience
Media & Entertainment, Retail, Professional Services, Other
Experience Level
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