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I'm Gladys Vialars, a versatile Senior Designer with extensive experience in packaging, branding, mixed media, and marketing communications. I thrive on solving complex creative challenges and delivering visually compelling solutions that align with business goals. Collaborative by nature, I guide projects from concept through production, manage client and vendor relationships, and lead cross-functional teams to keep campaigns on time and on budget. I love fast-paced environments and take pride in cohesive brand executions across digital and physical touchpoints.…I'm Gladys Vialars, a versatile Senior Designer with extensive experience in packaging, branding, mixed media, and marketing communications. I thrive on solving complex creative challenges and delivering visually compelling solutions that align with business goals. Collaborative by nature, I guide projects from concept through production, manage client and vendor relationships, and lead cross-functional teams to keep campaigns on time and on budget. I love fast-paced environments and take pride in cohesive brand executions across digital and physical touchpoints.

Gladys Vialars

Graphic Designer, Art Director, Brand Designer, +5

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I'm Gladys Vialars, a versatile Senior Designer with extensive experience in packaging, branding, mixed media, and marketing communications. I thrive on solving complex creative challenges and delivering visually compelling solutions that align with business goals. Collaborative by nature, I guide projects from concept through production, manage client and vendor relationships, and lead cross-functional teams to keep campaigns on time and on budget. I love fast-paced environments and take pride in cohesive brand executions across digital and physical touchpoints.…I'm Gladys Vialars, a versatile Senior Designer with extensive experience in packaging, branding, mixed media, and marketing communications. I thrive on solving complex creative challenges and delivering visually compelling solutions that align with business goals. Collaborative by nature, I guide projects from concept through production, manage client and vendor relationships, and lead cross-functional teams to keep campaigns on time and on budget. I love fast-paced environments and take pride in cohesive brand executions across digital and physical touchpoints.

Available to hire

I’m Gladys Vialars, a versatile Senior Designer with extensive experience in packaging, branding, mixed media, and marketing communications. I thrive on solving complex creative challenges and delivering visually compelling solutions that align with business goals.

Collaborative by nature, I guide projects from concept through production, manage client and vendor relationships, and lead cross-functional teams to keep campaigns on time and on budget. I love fast-paced environments and take pride in cohesive brand executions across digital and physical touchpoints.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Editorial Illustration

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

French

Fluent

Work Experience

Senior Designer at Plato Pet Treats / Citizens Pet Products / Furry Republic

January 1, 2025 - November 1, 2025

Designed complete packaging lines from concept through print for core SKUs and seasonal collections, including stand-up pouches, poly bags, single-treat formats, and bilingual Canadian packaging. Led development of high-performing seasonal and limited-edition programs to boost promotional engagement and retail sell-through. Produced product photography, lifestyle imagery, digital assets, and A+ content for DTC, retail partners, and Amazon. Built and maintained the Amazon Plato Store with imagery, copy, page layout, and conversion-focused optimization. Created pitch decks and sales materials for Costco initiatives and new product pitches. Generated newsletters and marketing collateral to support national campaigns. Directed brand and packaging development for new product lines, including a full cat-treats line. Designed booth graphics and trade-show materials for SuperZoo Las Vegas and Global Pet Expo. Managed DTC website imagery, seasonal rotations, and product photoshoot coordination.

Art Director at Andcompany

January 1, 2003 - January 1, 2006

Key art creative on CBS account; designed marketing collateral, advertising assets, and packaging design; worked collaboratively with project managers and team members; handled multiple projects while meeting critical deadlines.

Graphic Designer at Captain Studios

January 1, 2000 - January 1, 2003

Developed wine label designs, packaging design, and promotional collateral; contributed to an artisanal, design-forward environment with attention to detail.