Marketing Executive at Japi Fuel Station & Service Center / Japi Autoworks

Develop and execute marketing strategies to boost fuel sales and car-service bookings. Manage social media platforms (Facebook, Instagram, TikTok) with content planning, filming, and editing. Plan and launch promotional campaigns for fuel, car services, and add-on products. Monitor campaign performance and optimize ads to improve conversion rates. Handle paid advertising (Meta Ads) and track ROI. Coordinate branding across fuel station, service center, and convenience store. Create promotional materials (posters, banners, digital assets, video ads). Implement customer feedback system to improve service quality and loyalty programs to increase repeat business. Collaborate with operations to align promotions with inventory and services.

Marketing Specialist at AlfaTech Asia

Assist in executing content and communications strategies to build brand awareness and visibility. Manage the company’s digital frontage (website and social media). Liaise with internal and external stakeholders to plan and execute marketing campaigns. Coordinate production of marketing materials and liaise with external vendors to ensure timely delivery. Assist in preparing marketing and ad-hoc reports. Provide general admin support to the Marketing Manager. Support marketing programs and new initiatives; maintain relationships with clients and partners; help develop methods to improve campaign performance.

Marketing Assistant at ViacomCBS

Plan and execute marketing campaigns and activities; manage digital content and social media; maintain content calendars; support client outreach and lead generation; assist in event planning and coordination; respond to inquiries and maintain vendor communications.

Accounts Manager (Traineeship) at School of Concepts

Managed E-commerce platforms (Shopee, Lazada, Qoo10, Amazon) and processed orders; built rapport with potential partners and maintained relationships with individual and corporate clients; managed Instagram to market products; entered potential clients into Salesforce; planned and organized events to increase brand awareness.

Marketing & Retail at Viacom Singapore (Nickelodeon)

Planned mall events across the Asia Pacific region; liaised with event companies; created timelines for upcoming releases; handled inquiries by phone and email; supported regional marketing activities.